Promoting Brand By Means Of Exhibition Brand

Now more and more enterprises are paying attention to the marketing power of the exhibition. Many enterprises are also considering participating in the exhibition. So how can we get better results in the exhibition?

The purpose of the company's participation in the exhibition is not only investment promotion, brand promotion and product display, but also the industry dynamics and industry exchanges. In fact, for the overwhelming majority of exhibitors, the most fundamental part is investment promotion, and other purposes are also available. However, too much, no investment is more affordable. Signing the agreement of intent has the intention to finance, and there will be a refund when signing the contract.

The reporter has participated in some exhibitions, and it is very important for the enterprise to build the sales force at the exhibition.

The exhibition is an arena with a hundred flowers and a hundred schools of thought contending. The planning and execution of the exhibition will directly affect the achievement of the investment promotion. How can we improve the sales power of the brand at the exhibition?

The brand itself is very strong.

Many brands themselves have a very strong sales force. The brand itself has a clear market positioning and brand positioning, has a good market base, strong industry influence, enough exposure, and relatively sound channels (sometimes the channel itself will also bring sales force, others haven't seen your successful outlets in the terminal before, how to trust you), and have a good consumer reputation. These will become the competitive advantage of enterprises in the exhibition.

These big brands may have a healthy network, exhibitors may not have the chance to own the brand in their area, but they will still try to see if they have the chance to join.

Reporters also noted in some exhibitions that these brands are generally first-line brands with huge brands.

The Convention and Exhibition Forum will take the industry to a higher level of development and play a huge role in the industry's innovation and integration. The cross industry forum will also gradually emerge and develop with a new mode, so that more and more cross industry marketing models emerge between industry and industry, and create economic value and social value continuously.

enterprise

"The third Guangdong foreign investment enterprise products (domestic sale)" brand is actually an extended sub brand of the enterprise, or extends through the product line of the original brand.

These brands, no matter what kind of extension, will have a certain brand awareness and strength of the company's sensory advantages in a newly entered category. The cognition of consumers' minds is another matter. At the very least, exhibitors (potential customers) can feel your strength.

Many enterprises may not have great advantages on the whole scale, but they may have a strong competitive advantage in a certain sector of their functions.

In fact, many enterprises can find their own competitive advantages in their own functional blocks. They can find their own competitive advantages in product design, product matching, product suppliers, distribution mode, marketing team and terminal marketing strategy, which are actually good tools for terminal competition for dealers.

The role of product planning should not be ignored.

Many enterprises attach great importance to product line layout planning in terminal exhibition hall. They may adjust appropriately according to the needs of image products, occupying products, occupying products and blocking products. In fact, the product line at the exhibition also needs careful planning.

The exhibition itself is an arena. Every factory will bring out its best products. Otherwise, how can it highlight itself and attract potential franchisees?

At the Guangzhou construction Fair, there is a company that specializes in solid wood cabinets. A large exhibition hall has only one product, worth millions of dollars, and can suddenly deter potential customers. First, it will not be able to join you in this brand. Through this product, potential franchisees will respect you.

Reporters learned that the Expo is not only a platform to provide buyers and sellers to meet, but also a mission to open up international and domestic markets and stimulate domestic demand platforms. Obviously, this is not a heavy responsibility of an exhibition company. What are the most important driving factors?

Chen Weisheng, general manager of exhibition center of Guangdong Modern Management Co., Ltd. introduces the demand for pformation and upgrading of foreign-funded enterprises.

The Expo was founded in 2009, when the country proposed to pform the mode of economic development and expand domestic demand. The appearance of the Expo is undoubtedly a great hope for foreign enterprises.

Two, Guangdong is a powerful measure to pform the way of economic development.

Chen Weisheng believes that the Expo will help foreign investment enterprises to build a platform for the domestic market. On the one hand, it is also an important platform for Guangdong to promote strategic pformation, cope with the financial crisis and stimulate the domestic demand market.

The brand sales force of the exhibition should not only be aimed at distributors, but also for consumers. The final foothold of market exchange is products and consumers. The competitive advantage and sales power of your exhibition should be around consumers. How can you make dealers feel that consumers will pay for this brand product? This is the product oriented and consumer oriented product and service problem solved. Terminal shipment will not be a big problem. Will there be too much worry about the potential customers?