Seven Wolves, The Odd Men And So On Fujian Men'S Clothing Recruitment "Fashionable Buyer".

"Strong sensitivity to fashion trends; strong market perception and ability.

Accelerating fashion information pmission

"The demand for buyers reflects the clothing to some extent.

Abroad, fashion buyers are already a mature profession with a history of more than 50 years, but at present, professional buyers in China are still concentrated in Beijing, Shanghai and other places.

"Highly sensitive to fashion, with design skills, familiar with the raw materials, manufacturing processes and cost components of products, analytical capabilities of sales data, and extensive supply chain resources."

Hui Wen long, a Quanzhou JIMS brand designer who once held the role of "buyer", summed up the qualities that a professional buyer should possess.

ZARA, a popular fast fashion brand in Spain, is the typical representative of the buyer model.

The design of Zara is the trinity of designers, market experts and purchasing experts.

Designers and "fashion hunters" often shuttle between various fashion conferences. Some top brands' latest clothing designs just come out soon. Zara will issue similar fashion, so that Zara can keep up with the fashion trend. The listing period will only take 7 days at the fastest time, and the design in a year will be as high as 20 thousand.

There is a general lack of professional buyers.

"In a broad sense, the function of the buyer has existed in some brand clothing enterprises in Quanzhou."

Wang Dai told reporters, "some enterprises in Quanzhou will go to Hongkong and other areas to buy money in the early stage of development, and then come back for production, which in fact involves part of the function of" buyers ".

"Of course, this is not a professional buyer."

Hui Wenlong said that professional buyers should not only purchase, but also conduct market analysis, formulate commodity sales plan, and penetrate into the upper, middle and lower reaches of the industrial chain.

"For example, a professional buyer should always pay attention to customers' purchase trend, similar to what kind of design is more attractive, what opinions do customers have when they look at goods or try them on, and understand customer needs through data analysis."

"The criteria for judging the quality of a buyer are the most.

Towards "design + buyer" mode

The operation of the buyer brand model is a typical manifestation of the more refined industrial division.

It can reduce costs by shortening the cycle of product operation, and greatly reduce operational risks, so that products can be combined according to market needs.

However, at present, the buyer's professional level is not high enough, it may also bring losses to the enterprise due to the inaccuracy of the fashion trend.

So, how can we better use the "buyer system" for Quanzhou enterprises?

In this regard, Wang Dai said, "simple buying system is more suitable for retail and retail enterprises, Quanzhou shoes and clothing enterprises are mostly production oriented enterprises, for now, it is more applicable to the" design + buyer "mode.

It is understood that seven wolves began to set up a buyer's position two or three years ago, using a combination of designers and buyers; the 2001 introduced the buying system of the Nash dress, but also the use of "design + buyer" mode.

It is understood that the "design + buyer" type is characterized by the fact that the enterprise generally has a leading designer and a buyer team, and the designer makes the overall layout of the product, importing the design elements related to the brand on the sample purchased or purchased by the buyer, and the buyer team divides the whole country to buy sample clothes, forming a stock of the order meeting. After the order is finished, the buyer reaches a single quantity of products and orders to the OEM factory, and his factory only produces part of the strong products.

"This model can bring the two together.