What Is The Fashion Trend?

What is the fashion trend?

This question is not only curious by people outside the industry, but also doubted by most people in the industry. Even though some people in the industry know some general processes, they are only theoretical, and there are also many different views in theory.

A group of data is generally known: the general clothing brand released 6 months ahead of the fashion trend, fabric enterprises released 12 months ahead of the fashion trend, and the yarn business should be released 18 months ahead of the fashion trend.

From this chain of fashion trends, we find that what color you wear this year is actually a year and a half ago. This is very mysterious. Is it possible for people who publish color trends to travel through time and see the market demand after a year and a half?

This puzzling prediction produced the famous story about fashion color, which is like this:

The big guys of strong fashion companies meet each year to meet in a highly confidential place and plan together what to do in the next fashion world.

At a conference in a year, a big guy took out an orange from his pocket. He said, "orange will be the next season."

So the fashion color of that year was determined.

According to this idea, the path of the fashion trend came out. Strong companies in the industrial chain were strongly united. Then they relied on their influence to plug the popular trend of their choice into the minds of consumers. After that, the fashion brands of small and medium-sized brands followed suit, and the trend of popularity was spreading rapidly all over the world.

Of course, a strong company is never willing to use some tough means. They are more willing to appear mysterious. They are the movie stars, celebrities and attractive advertisements.

The best proof for this kind of thinking is that we can see that many brands of big sports are also hung with the logo of Lycra. On the list of some international fur organizations, we can see many luxury brand names, including the trend of the Cotton Corp, and you will see some design masters' shadow.

Another way of thinking is the opposite. Some people think that consumers are the most popular ones, especially those who create fashions in the streets.

Even if you interview executives from strong fashion institutions, they will tell you that their research professionals are spread all over the world, mainly studying the popular preferences of local consumers, and then collecting the global trend of popularity, refining them, and finally determining the trend of the next season.

They are willing to tell you that they are not prophets, and that all the popular trends they have released follow the wishes of consumers, and they have invested heavily in this regard.

Those who do not recognize the idea are those luxury designer designers who are obviously used to making fashion on the cusp of the trend. Although they want to go all over the world, they tend to overlook it.

So, what exactly is the fashion trend?

It is certain that there is no mysterious meeting of all rivers and lakes, but there must be small scale coordination. Not all fashion trends can affect consumers, but the impact will soon become mainstream.

Of course, this trend will soon be over.

This is the fashion.