China'S Footwear Industry Breaks Through From Manufacturing To Fashion Industry

China's inflation has led to setbacks in all walks of life, and the footwear industry is no exception.

Accompanied by inflation, labor shortage, electricity shortage and water consumption are coming.

The footwear industry has caused tremendous pressure. For shoe companies, it is possible to be eliminated without innovation, pformation, and quality improvement.

Therefore, many shoe enterprises began to look for new business opportunities. Taking shoes and clothing industry in Quanzhou as an example, the shoe companies here break through from the manufacturing to the fashion industry, and upgrade the footwear industry through fashion.

Quanzhou, as an important base of the domestic shoe industry, has many domestic products.

It is reported that the export volume of footwear industry in Quanzhou is gradually improving. In the 1-7 months of this year, 368 million pairs of footwear exports and 2 billion 8 million dollars worth of goods were exported. The volume of exports reached the highest level in history. Exports accounted for 45% of Fujian's exports, accounting for about 1/8 of China's exports. Among them, sports shoes exported to Guangdong and Dongguan were second places nationwide.

From this we can see that the shoe and clothing industry in Quanzhou still occupies an important position in China.

As a domestic footwear industry base, Quanzhou has a complete industrial chain and obvious industrial advantages. There are more than 3000 large and small shoe production and supporting enterprises, of which more than 800 are export enterprises, mainly in Jinjiang, Nanan, economic and technological development zones, Huian and other places.

The export varieties are quite complete, forming the pattern from children's shoes to adult shoes, from sports shoes, slippers to leather shoes.

With the acceleration of the internationalization of Quanzhou shoes and clothing brand, and the pursuit of personality and fashion by domestic consumers, Quanzhou footwear industry will focus on the fashion industry while ensuring normal profits.

Shoe enterprises march towards fashion industry

When it comes to fashion footwear industry, Spain Zara is a worthy fashion magnate.

Zara has set up more than more than 2000 clothing chain stores in 56 countries around the world. The excellent design of the brand is loved by the global fashion youth, especially the mainstream population after 80 and 90's.

The design of Zara is quite different from that of other brands. Their design methods are the trinity of designers, market experts and purchasing experts.

Designers and "fashion hunters" often shuttle between various fashion conferences. Some top brands' latest designs just come out soon. Zara will issue similar shoes and clothing, so that Zara can keep up with the fashion trend. The listing period is only 7 days quickest, and the design style in one year is up to 20 thousand.

Bring fashion elements to every trend person in the world.

Quanzhou's famous sports brand shoe manufacturers are also taking the fashion industry road. It is understood that the PEAK R & D center is located in Beijing and Guangzhou, and the product R & D center of the US Losangeles was built in September last year. At the same time, almost 361 degrees were launched in Guangzhou (Asia) design and Research Center, and the seven wolves had three R & D centers in Shanghai, Hongkong and Tokyo.

According to the analysis of the industry, the R & D center is located in the forefront of fashion, so that it can speed up the integration with international fashion, making the version, size and color closer to the international trend.

For an enterprise, having a leading designer plays a vital role in the development of an enterprise.

Designer's product development and overall layout can be integrated into brand related fashion elements.

Quanzhou shoe companies also focus their attention on designers of fashion designers. They build their R & D centers in fashion centers and learn fashion giants from home and abroad, such as Zara, H&M, etc. to learn their business philosophy, design style and fashion trend elements.

According to the experts, in the footwear industry chain, the production capacity of the enterprise has exceeded the actual demand of human life. Now the shoe enterprise is the time for the pformation, and it can make consumers continue to buy again and add new ones, that is the fashion power.

Nowadays, after 80's and 90's are the mainstream of the society. This generation of young people may be the pronoun of fashion. They should pay attention to fashion and fashion in every aspect of their necessities.

For shoe companies, it should be closer to the fashion industry.

Finally, the author thinks: at present, the core resources of the whole society have undergone fundamental changes, and are no longer material, but immaterial.

In today's society, the super material is the most commercial value, the most able to impress consumers.

Super material is fashion. Social economy is developing towards collective trend. Fashion is the best driving force for economic development.