A Symbol Of The Fun Mentality Of A Man Dressed In Gold And Silver.

Todd from England is Fashion bloggers , Stylist It's also a popular figure in European street shooting. He is so popular that it derives from his unique aesthetics of male jewellery, and the ability to shine through the details of jewelry. Tods estimated that he spent as much as $5000 a year on the purchase of men's dedicated rings, necklaces, bracelets and other colored jewellery. He believes that men wear jewelry more attractive than women, can give people a sense of standing out. Tods's fashion jewelry blog has made many beautiful men fall into the trap, and inspired them to have a fanatical desire for their own jewelry. In fact, jewelry for men's world means that as long as we have such a high quality of aesthetics and are willing to spend some expensive wealth, we can satisfy the conjecture of new age men about fun and novelty.

　　 Fashion jewelry market Rise

According to the international market research and data analysis, Rui International estimates that this year, sales of men's jewellery over US $700 will grow by 9.9%, to an unprecedented 2 billion 540 million US dollars. Today, China has surpassed the United States and the UK to become the world's largest male jewellery market. This year, China will expand its dominance as the top male jewelry market. The sales of male jewelry market will reach 570 million 700 thousand dollars, an increase of 14% over 2010. Compared with the European and American countries, China's new rich class is showing a younger trend. They like gold as a permanent value for precious metals, and have a strong interest in luxury brands such as Cartire (Cartier), Bvlgari (Bulgari) and MontBlanc (Montblanc). Andrea Moore, CEO of Pomellato, a Italy jewellery company, said: "the demand for men's jewelry in the Pacific rim will increase significantly, and we must be prepared for this."

At the same time, as the main consumer group in jewelry market, more and more women tend to buy men's exclusive jewelry gifts for their male friends. According to the latest research from MVI Research Center, more than 72% of the 2000 respondents wanted their partners to wear jewelry, such as rings, necklaces, bracelets or cufflinks.

　　 Symbols of power and status

If the jewelry was traced back to their origins, they would be the first thing in men's pocket. Ancient Egyptian excavated tombs show that ancient handicraftsmen had long ago made jewelry and other luxury goods, most of which were used by male aristocracy in court.
In ancient Rome, men who wore jewellery were imprinted on their dignity and wealth, and at the same time they became a fashion force that could not be underestimated. With the expansion of the Empire of Rome, the trend of men wearing jewelry has spread to the European royal family. Diamond necklace, elaborately carved bracelets and rings are all men's favorite decorations. Philip Pascale, a former director of the watch and jewellery business for LVMH group, said for example: "jewelry is a symbol of power." The jewels worn by kings in England and France were much larger than those worn by Elizabeth Taylor.

This luxury jewelry, which symbolizes wealth, status and masculinity, is gradually enjoyed by women. When they return to men's hands, the wheel of history has been moving forward for centuries. Today, the range of jewelry for men is also expanding. "Jewelry used to be the same thing as homosexual men and fake women," said Roberts, director of the luxury goods market research department at the European Rui company. "Now men are wearing jewelry for a time, and they will never be regarded as unique."

Today, men's jewelry not only allows the wardrobe no longer confined to simple clothing, but also adds individuality and taste to men's dress. Jewelry designer Zhou Ying said: "fashion jewelry brands are integrating totem elements and heavy sense design elements into diamonds, gold and silver jewelry. In addition to bold changes in design and modeling, it has added new materials such as beeswax, gemstones, crystals, and so on, which were once regarded as women's fashion. Through rough design lines and exquisite workmanship, men's jewelry displays distinctive flavor.

　　 "Pure men" Ornaments

Fashion men, business men, sportsman... Under the aesthetic environment created by multiculturalism, these men who are called "male names" try to find meaning and express themselves from jewelry, and their aesthetic tastes begin to become more gentle, elegant and gorgeous. At the same time, men's cufflinks, rings, bracelets and other fields are also valued by the major luxury brands.
 

The status of wrist is becoming more and more significant, and men's cuff links are back to the popular front line again. Reporters learned from the brand side that Dunhill (Dunhill) jewelers and craftsmen are working on combining fine jewels and precious metals to create delicate and masculine jewelry on men's cuffs. Their Shark Cufflinks, launched in spring and summer of 2010, has become the perfect accessory in gentlemen's wardrobe.
　

Rings, which have been regarded as men's ornaments after marriage, are constantly being introduced and become many unmarried men. New favorite 。 Bvlgari, Cartire and other time-honored jewelry brands are increasingly keen on the refinement of men's precepts, and try to integrate traditional crafts with modern art, creating an unprecedented charm.

Men's interest in "wearing gold and silver" has attracted many fashion brands and launched a bracelet specially designed for "men." CK launched the 2011 male jewelry main brand - CK division cube series. The series is made of top 316L bright stainless steel and high tech black glaze color material. The male style is perfect, with necklace, ring and bracelet products to choose from. In this year's Georg Jensen, SWAROVSKI (Swarovski) and MontBlanc (Montblanc) launched the men's jewelry accessories series, bracelet design is more and more rich, especially MontBlanc's newly designed sterling silver series of Jensen bracelet is even more luxurious.