Fashion Industry: Run Fast And Keep Up With Others

Brand and innovation have become the key words in media and public opinion in recent years.

In 2010, China surpassed Japan and became the "second largest economy in the world". Super purchasing power attracted international attention.

China has attracted the attention of international excellent brands and has become the main target market for its expansion.

Entering the "12th Five-Year", the garment industry is developing more rapidly.

With the economic development of the fashion industry, the changes in lifestyle and concepts brought about by the rapid development of China's economy seem to happen overnight.

Internationalization is still a novelty in the past few years. Now, as long as we pay close attention to the season of fashion people, we will find that they have been rewritten by the promotion of the department stores and the trend of spring, summer and autumn and winter in several fashion capital cities.

The development of fashion industry is amazing. The concept of globalization brought by information is no longer a fairy tale for China to integrate with the world.

The garment industry is undergoing profound changes, and the whole industry has entered a period of adjustment.

A variety of innovative thinking and business models continue to emerge, and the changeable market environment makes the new brand game start.

The clothing industry is entering.

Fast running: the market.

"When I was serving as ambassador to Britain, I remember that for the first time, President Shen Yongfang led the Shenzhen fashion company to London. We made a fashion show at the hotel and invited it to the president of the London Fashion Association.

In the second year, Shenzhen brand entered the London Fashion Week, and entered the official T stage in third years. This speed is rare.

This shows the strength of Shenzhen, and also reflects the international expectations and interests of China.

Vice Minister Fu Ying said that if we get out of London's old Heathrow airport and come out of the new terminal three in Beijing, we will feel a great difference, but that does not mean that we have surpassed Britain in many ways.

There is still a huge gap between Britain and the United Kingdom in terms of the maturity of social management and laws and regulations, in terms of technology and innovation.

The fashion industry market, like all kinds of fruit in the international dish, the delicious fruit dish brings a comprehensive effect. Fortunately, China occupies a place.

"The development of China's garment industry is facing a new situation of great changes in the international and domestic markets.

At present, China's garment industry is also in a big but not strong stage.

The reason why it is "big" is that we have a large scale of international garment production capacity, and many international brands are made in China.

The clothing industry is not strong enough to say that our clothing industry is still in the low end of the industrial chain and lacks China's own international brand.

Vice Minister Fu Ying said.

The outbreak of the global financial crisis has brought about new changes in the international clothing market.

The financial crisis has affected many traditional developed countries, and the survival and development of European and American brands have been impacted.

A domestic brand in the European market research found that the new generation of designers and professionals in the fashion industry are facing the pressure from the aura of famous international designers, and on the other hand, they are faced with the confusion caused by the shrinking fashion market.

"From a market perspective, China has attracted more attention from the international community and has become the first largest market for many internationally renowned brands.

It should be said that for our country's clothing industry, the most important thing is to participate in international competition, give full play to its own capital advantages, expand domestic and foreign markets, and create opportunities for internationally famous brands.

New market opportunities provide opportunities for mergers and acquisitions for China's capital and brand.

China has become the largest consumer market in the world, and has become the focus of international market pfer. Many brands no longer shout to go abroad, but do everything possible to stabilize and harvest a larger share of the existing market.

Changes in the industry will inevitably lead to business pformation.

If traditional commercial channels can not keep up with the development of brands, they will inevitably be replaced by new business models. Business giants are no longer the masters of channels but need to join hands with famous brands.

To follow: a concept.

"In fact, the western fashion industry has begun to pay close attention to it."

The challenge is also obvious.

In the "China excellent brand terminal operators conference", vice minister Fu Ying gave three suggestions: China's garment industry to the world, first of all, we need to increase our competitiveness in the domestic market, strive to keep and expand our domestic market share, and defend the advantages of time, place, and people.

Second, increase the awareness of brand cultivation and strengthen the education and training of consumers' Chinese brand concept.

Learn the way and ability of self promotion of international brand, and strive to expand popularity; third, distinguish the different needs and habits of different markets. Chinese designers should strengthen their understanding of western culture and understand Chinese culture deeply.

According to Vice Minister Fu Ying, a Chinese who makes a Chinese clothing brand overseas does not understand the concept of domestic suit highly respected.

He said that large hotels, shop managers and managers in China wore suits, while the salesmen wore Chinese style gowns or cheongsam. Did we not put Chinese clothes on the leadership position of Western-style clothes?

The old man speaks very well. China's culture is the most original concept. It abandoning the essence and abandoning the most international concept.

"These years, people are constantly discussing.

I remember that some foreigners in Beijing saw a "demolition" character on a hundred years' cottage. They thought it strange that they should not be demolished, but they should be well preserved.

Reporters believe that the concept of our clothing industry is the same, should not be demolished in the influx of western fashion culture, but to carefully repair and maintain, so that the ancient Chinese culture in the fashion of innovation warmed up.

Vice Minister Fu Ying's speech not only brought speculation to the brand, but also brought some thoughts to our industry media.

Culture takes the lead, such as "Yi Hui", "Jiangnan Bu Yi" and "Yi Fei", and so on. It is a brand of Chinese culture. Its future market share is more mature with the maturity of cultural concept.

The brand big Mac is produced in foreign countries. Whether it is CHANEL or LV, in the final analysis, it is the product of culture.

Keep up with the concept of changing times.