Henan Business "Fever"? Who Will Dominate In The Future?

Starting from 1.3 yuan at the beginning of the year to at least 1.5 yuan now, in Zhengzhou, even with such a single square meter daily rental price, it is not possible to win a good commercial project successfully.

It is understood that up to now, there are at least 10 domestic and foreign retail enterprises "dormant" in the Zhengzhou market.

Among them, 3 companies including Yintai department store, Wangfujing and Dayang department store have basically locked the site.

In addition, Beijing Hualian and Parkson in Henan dormant for several years have reopened the new store expansion plan.

"Perhaps one day, when you wake up, you will find that your shop has been" surrounded ".

Li Huawei, director of Zhengzhou development group, was not joking.

Henan

Domestic and foreign investment covetous

Not only is Zhengzhou's "fever", but also the atmosphere of retail market in many cities of Henan, such as Jiaozuo, Xuchang and Anyang, where Denis's department store has just taken one city in Anyang and Jiaozuo, where Shandong Ginza has taken Puyang Lianhua to its subordinates. Over there, Beijing Hualian has just launched a new plan.

In July 22nd, Yonghui supermarket held the Henan media meeting. The meeting was held, marking the Yonghui supermarket, which was listed on the main board of Shanghai, officially entered the Central Plains.

According to Huang Deshun, head of Henan District, Yonghui supermarket, it will continue Yonghui speed and Yonghui mode, and strive to achieve 4 stores in Zhengzhou this year, and the goal of opening 19 stores in the whole province in two years.

In the view of Xie Tao, the chief representative of central China, Baez investment management company in Shanghai, Yonghui has two advantages in developing Henan. First, for Yonghui, who is good at fresh management, Henan is a big agricultural province, which provides superior environment for Yonghui's fresh purchasing. On the other hand, the fresh management of the major supermarkets in Henan is still stuck in the concept, and Yonghui has achieved substantial results.

More importantly, when Yonghui values a good property, it will take great care of it.

Of course, we value the Central Plains.

The reason why Zhang Huiyu is "late" is that in the view of Henan trade association president, it is mainly that Shandong has been mainly concentrated in the coastal developed provinces such as Shandong, Jiangsu, Zhejiang and Shanghai in recent years, and there is not much experience in the actual operation of the two or three tier cities in the central region.

However, Xie Tao believes that the requirements of the company are much more demanding than those of other supermarkets, which usually require new properties, and the conditions for cooperation are relatively high, which limits their development.

But once the RFA opens, it will have a deterrent effect on other peers.

Denis is not able to get round the retail business in Henan.

Denis is the oldest retailer in Henan department store.

Especially in Zhengzhou, Denis has an absolute advantage.

According to Denis spokesman Xu Qi, Denis currently has 8 department stores and 34 supermarkets in Henan, and 22 department stores and 28 supermarkets are being planned.

In addition to Xuchang and crane Bi no Denis, other cities in Henan can see Denis, and its department store sales are "unreasonable."

As Xie Tao said, "the total retail sales of the new world, Parkson, Beijing Hualian and so on are not as good as those of one of Denis's stores. Denis's good single store can achieve 1 billion."

But even Denis, a powerful department store, did not occupy the absolute advantage in the whole province because the big business came.

The big business group from the Northeast began to enter Henan in 2006. As the big business is a listed company, it has strong financial strength and quickly opened up shop in Henan. At present, the big business has already surpassed Denis in signing and opening shop.

Niu Gang, chairman of the board of directors of DAC group, said Henan is the largest capital invested by DAC in addition to the three northeastern provinces.

Therefore, Denis's shop opening speed is rather passive.

In Zhengzhou, except for Denis and big business,

Xuchang and Xinxiang are the largest in the East.

"The performance of a store in Xinxiang is around 1 billion 400 million yuan, and none of Denis's stores can achieve such a good result."

Because of fat east to break the traditional mode, do not engage in "joint venture system", buyout suppliers' products, sales personnel are also their own employees.

But Xie Tao said that the amount of money occupied is relatively large, which also limits the speed of opening stores.

On the other hand, such stores are hard to replicate because the quality of people is uneven.

Luoyang is the headquarters of Da Zhang.

Zhang Chang Group, which owns many brands such as Zhang Zhang, Sheng Demei, and so on, has gone to fat east to pick up the classics, and has successfully copied the fat east in the management mode. At present, the tentacles of Zhang Zhang have extended to Jiaozuo, Nanyang, Sanmenxia and other places.

Henan's local and foreign retail businesses are fighting hard here, and many foreign retailers do not want to miss the "fishing profits."

However, their days are not as good as expected.

According to industry sources, Carrefour's shop in Jiaozuo was closed, and there were two conflicting properties in 3 shops in Zhengzhou. There were no bright spots in WAL-MART's shops in Zhengzhou. A little better is the lotus flower, and two single stores can do more than 200 million, but the reason for the initial entry is the local government's investment promotion.

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Who will dominate in the future?

Zhengzhou's "commercial super war", Luoyang, Xuchang, Jiaozuo, Xinxiang and other "separatist" side, only Nanyang, Anyang, Shangqiu and other remote prefecture level market is still relatively calm, but this situation is about to change or is changing.

Song Xiangqing, Secretary General of Henan Business Economics Association, also pointed out several potential cities in Henan: Luohe, Nanyang and Zhoukou.

Luohe's potential stems from the strong development of the food industry, driven by the strong annual food trade.

The potential of Nanyang lies in the fact that there is no large and medium-sized central city within 100 km of the surrounding area.

The potential of Zhoukou lies in owning the unique waterway shipping system in Henan at present, and the cost of logistics is greatly reduced.

In fact, in the layout of Denis, these "leftover" cities have already begun to infiltrate.

According to Xu Qi, when Denis entered these markets, he first introduced Denis's hypermarket to familiarise consumers with Denis brand, and then introduced Denis's low-end department store, which was further penetrated into the department store.

He told reporters that in many people do not look good in the Anyang market, Denis department store is through such a way, and the current sales are very good, has exceeded expectations.

Xie Tao said that in addition to local Denis's attention to these prefecture level markets, big business, Beijing Hualian, Parkson, Maui department store and Shandong Ginza are staring at these markets.

In addition, Yonghui and Da RFA have entered the Henan market, and this situation was quickly broken.

News 1+1: the "magnet" of fever.

The retail market in Henan has attracted the attention of many retail giants at home and abroad. In the view of secretary general Song Xiangqing of the Henan Business Economics Association, there are three main reasons: first, the need for strategic layout.

In China, retail enterprises have to do the national market, Beijing can not do it, but Henan must do it.

Because Henan connects the East and the west, connecting the south to the north is the commanding height of the retail industry in the whole country.

The two is the need of logistics distribution.

As far as the current situation is concerned, whether the foreign retail giants or domestic commercial alligators, all the enterprises opening up shop in Henan or large or small have set up distribution centers in Henan.

It is easy to see the traffic, and the distribution of radiation capacity and the future distribution radius is very strong.

The three is the need for purchasing.

Over 60% of retail sales are concentrated in products of agricultural and sideline products, food, textile and clothing industries.

80% of these products can be purchased in Henan and its surrounding provinces.

Therefore, "procurement in Henan, distribution to the whole country" has become the consensus of the industry.

Like Song Xiangqing, Xie Tao, chief representative of Shanghai central Baez investment management company, said that in 2011, it could be regarded as the first year of opening up of Henan's retail market.

From a macro perspective, the Central Plains Economic Zone has been upgraded to a national strategy, and the strong growth ability of Henan's urbanization has stimulated the activity of the retail industry.

Moreover, the state's policies and measures for the regulation of residential real estate provide an objective opportunity for the rapid expansion of the retail industry.

However, the development of Henan's retail industry is not balanced.

According to people familiar with the retail industry in Henan, Henan's retail market is not so hot except southeast of Zhengzhou, such as Zhoukou, Xinyang, Shangqiu and Zhumadian.

Xie Tao said that Zhoukou, Nanyang, Shangqiu and other cities are far away from Zhengzhou, and the journey is more than two hours. For supermarkets, they are faced with distribution problems when they go to these cities. If supermarkets can be opened in Xuchang and Luohe, supermarkets operators will certainly not dare to run so far away.

Although there is no distribution problem in department stores, unfortunately, the atmosphere in department stores in Southeast Henan is not enough. The first person to go there is the first to "eat crabs", actually to help others cultivate the market, so we are reluctant to act.