Successful Brands Have Secrets.

1 white-collar workers: finding details and sophisticated services

At the end of 8, white-collar workers will hold a very popular "FISHION play" fashion PARTY at FISHION HOUSE in Miyun, Beijing. During this time, there were many working meetings around the various activities of the company. At the end of each meeting, Miao Hong, chairman of the board of directors, did not leave the two core: details and services.

At the same time, in his micro-blog, he has his own understanding of "insistence". If details and services are part of the personality and attitude of the white-collar brand culture, the insistence on this personality and attitude throughout the year is the secret book that white collar workers deserve to stand in the high-end field of Chinese fashion.

In fact, in the history of brand development in the 17 years of white collar, every minute and every minute persists in interpreting "elegance" and "high-end service" brand appeal and brand positioning through "discovery details" and "exquisite service".

More importantly, white-collar workers know how to persist in their own while maintaining the spirit of innovation and continuous pcendence. This is actually a profound topic of brand longevity and brand value sublimation.

2 Semir: big family culture of scale brand

This year is Semir's 15th anniversary "big day". On the eve of the 15 year old birthday, this brand has become almost the youngsters of China's youth wardrobe. It has been successfully listed in Shenzhen. At the time of listing, Semir made it clear for the first time that the secret of its brand success.

"Family culture" is the absolute aim of Qiu Guang, chairman of the board and the establishment of Semir so far. This family is not only a harmonious, harmonious and orderly "home atmosphere" built up by Semir, but also because Semir's family culture integrates all the partners and dealers from the very beginning, and becomes a part of its family members, growing together and sharing together.

The idea of Semir's "family culture" is to form a strong core competitiveness in the atmosphere of harmony and happiness, and urge all members of the family to work in one direction. The brand value has doubled and doubled in the drive and creation of all hearts.