Quanzhou Sports Brand Deeply Intervened In NBA

In 2007, the NBA regular season just started, and the Chinese voice came from outside the stadium.

On the afternoon of 6, Mr. Xu Jingnan, chairman of PEAK and Mr. Tim Chen, President of NBA China, made a high-profile appearance in Beijing, announcing that PEAK officially became the official market partner of NBA.

Following the successful signing of Sean Battier, the NBA star, in the TOYOTA Sports Center, PEAK finally achieved full penetration of NBA.

Coincidentally, following the successful signing of Francis last month, the industry has recently heard that Anta will sign the Rockets rookie Scola.

PEAK will present NBA live broadcast from the specific content of the contract. PEAK's brand activities will appear on the national competition NBA and NBA's official website, and can participate in various events and events held by NBA every year around the world.

Under the agreement, PEAK will be able to use licensed NBA players to advertise and promote PEAK's brand and products with NBA's huge market and media resources in China.

From Liu Yudong's War series boots to Batman Battier's NBA series Battier boots, PEAK has always adhered to the strategic goal of "building China's first basketball brand", focusing on the development of professional basketball products.

The industry generally believes that basketball shoes and clothing products are the core of PEAK's profitability and its core competitiveness.

Xu Zhihua, deputy general manager of PEAK, is very clear that basketball has the most extensive mass base in China and has huge market potential.

Sports brands compete for basketball courts. However, in the face of the huge potential basketball market, Anta, Lining, 361 degree, XTEP and other giants have long been covetous.

In recent years, the contest between Anta and PEAK in basketball has been dramatic.

It is understood that around 2003, about the sponsorship of CBA, PEAK had fought fiercely with Anta, Lining and other brands. Eventually Anta got CBA at the cost of about 20000000 yuan per year, and the highest price at that time was only 14 million yuan.

In fact, in addition to having a wide range of hobbyists, top basketball competitions are excellent platforms for sports brand communication.

With the popularity of CBA, Anta has been able to catch up with PEAK in the field of basketball. Xu Zhihua can no longer sit still.

Last year PEAK moved to NBA, signed Rockets star Battier, and made PEAK's advertising home.

Through the influence of NBA, PEAK's brand influence in basketball has rapidly increased.

According to Xu Zhihua, sales of PEAK's basketball equipment have risen sharply in recent two years, especially the sales of Battier series products.

At the same time, PEAK's status as the first brand of basketball equipment has gradually become popular among the people.

In July this year, Anta introduced NBA Rockets owner Alexander as a strategic investor through the listing, and successfully intervened in NBA through Anta and Anta.

Following the successful signing of Francis last month, the industry has also announced that Anta will win the Rockets rookie Scola.

In addition to Anta, Lining, 361 degree, XTEP and other tycoons are not idle in basketball.

Lining blossomed in the basketball field. He sponsored Spain and Argentina national basketball team and signed NBA star O'neal. Last year, 361 degree scored the CCTV entertainment basketball, and signed the Super League last season; and XTEP was also unwilling to lag behind, successively taking WCBA and NBL.

At one time basketball became the banquet of sports giants, and Quanzhou sports brand was most eye-catching.