Hi Dragon: The Chinese Model Of Technology Shoe Making

In the sporting goods industry in Jinjiang, the company is like a shining star in Tengsheng.

After more than ten years of unremitting efforts, the brand recognition and reputation of "Xi De Long" have been recognized by the vast number of consumers. Its excellent product R & D, manufacturing level and constantly improving enterprise and brand image are already at the front end of the industry.

[foundry] foundry production as "setter" in 1992, in the company's production and supply and marketing one-stop operation mode, accumulated rich enterprise management knowledge and market development experience, Lin Shui pan founded a small shoe factory.

At that time, including family members, relatives and friends, shoe factory only a dozen employees.

In the initial stage, the funds are scarce, the conditions are simple, and the workshop is rented.

Though the factory is small, it is like a few small shed with simple cover, but he has a loud name -- Xi Long lung.

Because of the management and operation, merchants from Jiangsu, Zhejiang and Shandong have taken all kinds of marketable samples to this small shoe factory.

The simple processing and production of other people's "dressing up" is the only way for all small family workshops and small businesses to develop. At the very best, it can only be regarded as the processing workshop of other enterprises. It can only act as a "setter". Moreover, it can be processed to others, and autonomy is controlled in others' hands. When the scale is small, the efficiency of enterprises will not go up, the scale will be large, and the risk of enterprises will increase rapidly.

Lin Lin Shui pan deeply realized that Xi long long wanted to grow and had to improve its position in the industry.

It is a nameless setter that can not be directly processed with the terminal consumers, and the profit is low, which is not the long-term solution of the enterprise.

In order to change this situation, we must do chain production, develop and design independently, and create our own brand.

In the middle and later 90s of last century, we completed the original accumulation of Xi long, focusing on improving the internal management of enterprises, improving the quality and technology content of products, focusing on the research and design of new products, focusing on advertising and brand image.

To create a brand new image, the most important thing is the quality of the product.

In order to integrate quality management with international practice at an early date and actively explore the international market, in 2001, Xi De Long group introduced ISO quality management system and environmental management system in an all-round way, and adopted a series of effective measures. From every aspect of raw material procurement to product delivery, strict quality management was carried out according to the requirements of ISO international quality certification system, and the introduction of world-class testing equipment, standardized and computerized testing of raw materials, semi-finished products and finished products, so that every product with "Hi dragon" logo became a symbol of quality and skill, enabling every consumer to consume happily.

The quality assurance system has effectively controlled the entry of shoes from raw materials to finished products, and has played a powerful role in reducing waste, reducing consumption, eliminating defective products and ensuring one hundred percent quality products.

After several years of hardship and unremitting efforts, enterprises have developed from an unfamiliar small factory to a group company that takes the manufacture of tourist shoes as the leader, and develops and produces high-end sports sportswear and other products.

In 2001, in order to adapt to the market demand, improve the competitiveness of products, realize the strategy of expanding the urban radiated countryside and promote the market share, international entertainment celebrities, Emperor Aaron Kwok, sports celebrities, assistant director of the State Sports General Administration, director of the pingpong center, and former national table tennis coach Cai Zhenhua joined the brand ambassador to further enhance the visibility and brand influence of the products.

After its rapid development, the company has gradually expanded from many enterprises. The scale of the enterprise has expanded by more than 150 times than that of the factory. It has become a local medium-sized shoemaking enterprise with large scale, high quality and honesty.

The annual output value of the global sports industry is up to US $about 400000000000, and its annual growth rate is more than 20%.

The domestic sports industry started late and the scale was small.

In 1997, the added value of the national sports industry was 15 billion 637 million yuan, which was 18 billion 356 million yuan in 1998, accounting for about 0.2% of GDP in that year.

In developed countries, this data amounts to 1% to 3%, about 10 times the difference.

With the arrival of the 2008 Olympic Games, China's sports industry has unlimited development space and has great potential for market development.

In order to cultivate the wings of enterprises, talent has become the key element of the development of enterprises.

Xi long long sends "hero post", unceasingly introduces the senior talented person, provides the solid team safeguard for the famous brand strategy execution and the enterprise sustainable development.

At the beginning of this year, the company gathered the first-class designers, engineers and senior management talents in China, and trained and absorbed a large number of skilled high-quality first-line industrial workers, set up modern technology and perfect enterprise management mechanism, and promoted the office automation system in an all-round way.

By the end of 2006, he had invested heavily in building a garden factory with an area of more than 100 mu, and introduced the most advanced modern shoe making line.

To become one of the top brands in China, sports industry and other industries are facing competition in science and technology.

If we want to progress and develop, we must rely on high technology.

Over the years, Xi De Long regards sports technology as the core competitiveness of enterprises, pays attention to the upgrading of new product research and development capabilities, and combines with many high-end scientific research units at home and abroad. If it is in cooperation with the Institute of sports science of the State Sports General Administration, leading technology will be applied to production and internal and external integration, so as to provide customers with high value-added products.

So far, more than 20 patents have been granted.

In 2008, the product fair of spring and summer launched a series of high-tech sports equipment.

This series is a strategic partnership between Xi Long lung and the Institute of sports science of the State General Administration of sport. It is a new product that is launched after the research of running shoes for science and technology.

To integrate technology resources, led by Sun Yining, research and development of technology running shoes, measuring shoes and building a national last library are the follow-up development goals of the product development.

At the peak of domestic brands competing to invite the big entertainment industry and sports stars to become spokesmen, he has become a famous sports brand in China, aiming at a scientist with deep attainments in the field of science.

In September 6, 2007, Professor Sun Yining, a researcher and doctoral tutor of the Hefei Intelligent Machinery Research Institute of the Chinese Academy of Sciences, became the spokesman for the brand image of Xi De long.

Turning science and technology into productivity and using technology to make people wear the most suitable shoes, it can also bring wealth to people. At present, Professor Sun Yining measured the plantar pressure distribution information through human walking, analyzed the contact area and plantar pressure field distribution of plantar and supporting surfaces, and established a personalized plantar force model.

According to the individualized plantar force model, enterprises can process personalized shoe soles and insoles, so as to achieve the purpose of wearing comfort and orthopedics to meet individual needs, thereby greatly enhancing the core competitiveness of enterprises.

The technology is rooted in the internal construction of the whole enterprise and instilled into the whole marketing category of the enterprise. With the technology shoe making, Xi dragon can strive to become one of the largest sporting goods operators in China within two years.