De La Ni - The Brand That Serves Children And Parents
"Brand has its own cultural connotations, and its brand culture can even extend to life style. The first thing is to establish a brand concept, not just to advertise, but advertising is only part of the brand, not the whole brand."
Diloni, general manager of children's shoes monopoly management company, said: "we want to give children the personality and happy life, set up the brand concept of professional, healthy and innovative, so that children can truly enjoy" happy and happy ".
In the past 05 years, children's clothing industry has entered the peak season of development, and a series of brands have been launched.
However, there are still many problems in the brand building of children's shoes in China. The adult style is serious; originality is not enough, habit is plagiarized, there is no brand innovation; compared with adult clothing, there is no professional team.
In view of these problems, a few brands have come to the forefront of the market. Reporters have seen such a scene in the children's shoes.
"Children of this age are very active and have a very fast growth and development. It is recommended that you try this kind of loose style". "This season is mainly popular with red and blue as the main colors of children's shoes, and children may prefer this type."
A colloci of children's shoes is paying attention to the children and their parents.
Some people commented that such sales service really did the children and parents' hearts.
At the beginning of the 07 year, the children's shoes began to expand in the market of children's shoes, and soon got the prosperous situation of production and marketing.
And the brand marketing concept of "subrogation consumption", "green children's shoes" and "children's shoes collocation division" was played.
More and more enterprises recognize the importance of brand and realize that brand and image are intangible assets of enterprises.
So how to create quality brands has become the touchstone of market inspection of business operators.
By virtue of its strong brand strength and precise grasp of the market trend of children's shoes, the children's shoes have officially launched the management concept and operation mode of children's shoes monopoly, integrating the concept of healthy children's shoes, green children's shoes and children's shoes collocs in every aspect of brand building.
It is understood that there is a specially trained collocation teacher in every store of the children's shoes.
The general manager of Downer said that children's shoes and children's clothing should set up a mature professional design team as soon as possible, so as to be different from the adult design style.
The development of brand innovation projects reflects differentiation in competition, so as to highlight their brand characteristics and develop faster and better.
In addition to professional, children's shoes and children's shoes are the first to reflect health.
Diloni children's shoes provide healthy and comfortable green services for children.
General manager of Di Di Ni said: the product of children's shoes is safe, comfortable, fashionable, beautiful and green, which is especially suitable for the dual aesthetic psychology of children and parents.
All products are made by using advanced technology and strict production procedures. They really give every pair of children shoes all the quality they have with international brands.
Green children's shoes can bring a new kind of health care to children, but also put forward a new challenge in technology.
Now, the design of children's shoes on the market is less, and the quality is difficult to meet the design requirements.
This is fully considered in our design, which has been repeatedly designed and studied.
Fabrics are specially designed to absorb sweat, breathe, and stimulate soft fabrics. They also have the functions of waterproof, antibacterial and deodorizing, which fully embodies the concept of healthy children's clothing.
This healthy and innovative design will surely fill the market gap.
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