Qian Jinbo: Looking For The "Last 10 Points" That Make Enterprises Perfect

As soon as he walked into Qian Jinbo's office, he told reporters with interest: a Chinese shoe maker with a pair of fine leather shoes went to Italy to identify the famous leather shoe designer, Marlogce.

Marlogce looked at his leather shoes and said, "no matter the quality or the style, I am very satisfied with your leather shoes. If I want to score, I can only score 90 points."

As for the missing 10 points, it's the added value of culture that you can't have.

The owner of the shoe company is Qian Jinbo.

For these 10 points, Jin Bo has invested tens of millions of dollars in shoe culture in the past more than 10 years.

When Marlogce saw Qian Jinbo again, he thumbs up and said with admiration, "amazing!

Amazing!

I want to score a full score for your leather shoes! "

For a long time, many people fail to see whether Qian Jinbo is selling shoes or selling culture.

Because Qian Jinbo's investment in cultural construction is also effective.

"This is just the score of leather shoes. There is still a lot of things waiting for us to do to really make the enterprise perfect."

Qian Jinbo said seriously that China's first sports shoes R & D production base, which is currently being spent 200 million yuan, is co operating with Ace Kang, a research and development enterprise of the famous European sports shoes ergonomic design analysis and sports shoes testing system.

It is reported that Ace Kang has been providing technical services for Nike, Adidas and other famous sports brands. In the domestic leather shoes enterprises, the red dragonfly is the first partner. The purpose of red dragonfly and its cooperation is very simple, that is, the "Red Dragonfly" corporate culture is used in the development of sports shoes industry.

Therefore, the Red Dragonfly thought of making sports shoes.

Today, the Red Dragonfly Group has three major development and design centers, five production bases, eight sales centers, more than 40 offices, more than 2000 stores and stores in the whole country. The marketing tentacles reach the sales terminals directly, namely the consumers, and thousands of consumers and the masses have become the source of Qian Jinbo's inspiration.

Perhaps it is precisely because of what he thinks, that the Red Dragonfly Group will often make an astonishing move.

From the north to Yichun, Heilongjiang, from the south to Hainan Haikou, from the west to Xinjiang Urumqi, from the east to the Chinese territory of Shanghai, there are red dragonflies dancing in the air.

Qian Jinbo said: "when the technology competition reaches a certain level, the next must be cultural competition, and the red dragonfly is only one step ahead!"

It has been found that Qian Jinbo, who came out of the impetuosity of the business world, is more intelligent and calm.

In this regard, Jin Bo explains: in fact, running a business is running a life, and business is humanity.

Behind the famous brand products is culture. The relationship between famous brand and culture is closely related to the relationship between human and shadow.

If there is no cultural connotation and accumulation, only commercial operation, can such brands last?

Today's market competition has begun to appeal to the cultural movement.