Garment Enterprises Can'T Stand Up? Men'S Clothing Brand Leads Innovation

Although clothing is a traditional industry, I think there are many technological innovations in traditional industries.

Although clothing is a traditional industry, there are many mechanisms in the traditional industry that can carry out scientific and technological innovation, so as to create high value-added products.

With the deepening of economic globalization and the increasingly fierce competition in the garment market, some garment enterprises are gradually realizing the importance of independent innovation, who can take the lead in finding independent innovation.

As a matter of fact, as early as ten years ago, the whole industry put forward the industrial goal of developing advanced productive forces and upgrading traditional industries with new and high technologies.

In recent years, "technology" has been repeatedly stressed by Du Yuzhou, President of China clothing association. "Developing new and high technology and upgrading traditional industries, from fiber materials, processing technology, product innovation to marketing, must have a very direct relationship with modern high technology."

Domestic men's clothing enterprises are generally strong, and investment in science and technology is also in front of the industry.

"In the process of industrial pformation, the key is whether products can be upgraded or not."

In 1996, YOUNGOR first launched the HP finishing cotton free ironing shirt, which set off an ironing craze in China. After that, YOUNGOR applied the VP ironing process to achieve a more comfortable non ironing effect. After that, the nano + VP ironing shirt was successfully introduced, and it was selected as the national key new product in that year.

Recently, YOUNGOR shirts have successfully developed DP non ironing shirts. After many times of washing, they can still maintain excellent wrinkle free ironing effect, full hand feel, excellent air permeability, moisture absorption and excellent gloss.

Li Rucheng believes that with the maturity of the consumer market, people's demand for clothing has undergone profound changes.

YOUNGOR suits have been coming from the imported equipment to the fine quality.

YOUNGOR is committed to reforming the traditional version and developing a more suitable version.

These innovations are closely related to the solid design foundation of YOUNGOR suit and hi-tech.

According to Li Rucheng, YOUNGOR has always attached importance to the independent technological innovation of enterprises, and the support of the state for technological innovation of enterprises has strengthened YOUNGOR's conviction.

Especially in the preparation of new materials, YOUNGOR has formed a strong scientific research strength.

In recent years, YOUNGOR Japan China textile has developed nano non ironing fabrics, all flax soft non ironing finishing fabrics, YOUNGOR wool dyeing and finishing company has developed all wool high count printed shirt fabric and bamboo fiber Yali; YOUNGOR knitted dyeing and finishing company has developed super new non ironing knitted fabric.

Behind these relatively monotonous titles, in fact, is the footprints left by YOUNGOR people on the road of technological innovation, which is also the spirit of YOUNGOR.

In 2010, the expenditure on scientific and technological activities of the group reached 115 million yuan, accounting for 4.45% of the sales revenue of the group.

In 2010, the group achieved sales revenue of 633 million yuan for new products and 129 million yuan for sales of new products, accounting for 23.72% of the profits of enterprise sales.

Shandong red collar group is more direct, and the application of technology is mainly in the production process.

In the company's database, contains a large number of human version of the data, in a few minutes can be adjusted to match the customer's suit style version, and print out the map.

There is not one garment on the hanging line of the workshop, the same style and the same color. It takes only a few days from the initial personality design to the final garment distribution, which ensures the normal operation of the large-scale garment customization mode.

At present, the annual output of red collar is about four hundred thousand, of which mass customization accounts for 20-30%.

"Mass customization is not done by simple manual design or manual measurement. It needs backup of modern high technology and needs comprehensive information to support it."

Wen Lisheng, chief engineer of China Garments group company and deputy director of science and Technology Committee of China clothing association, said.

And "red collar" has made full use of the advantages of information in the massive version matching, and has set up index and storage.

Red collar has always stressed the integration of personalization into information technology and integration of information into industrialization.

In terms of database, there are very few customers who can't meet the customers' physical data. The red collar will continue to develop, supplement and improve the database, and ultimately achieve the 100% match with customers.

Zhang Daili, chairman of the company, said that the company's version data will support the overall upgrading of the company's business. "In the next three to five years, the red collar will reach 80% mass customization."

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The seven wolves are concerned about how to use technology in the background management of the company, such as how to improve the management system and information system.

"If the management system and information system fail to keep pace with the rapid development of enterprises, the weakness of operation will be exposed.

Therefore, we need to build a system and practice internal strength.

The seven wolves CIO single peak said, the company's supply chain management system has been completed at the stage, the sales and order efficiency has been greatly improved, and the dealer management has also been incorporated into the visual track.

Earlier, the company has implemented the GSP system for improving the factory's scanning and packing process, and changed the original packaging from the original manual operation to the computer scanning package.

At the same time, through order data import function, we can get order data conveniently and quickly, and use order splitting and merging functions to achieve flexible order management.

Based on this system, seven wolves can get the data of production and marketing management and warehouse inventory management in time, so that the production plan can be arranged more reasonably and the production resources can be outsourced by scheduling.

It is not just the coordination of upstream factories. The single peak pursuit is the overall efficiency of supply chain integration with three aspects, namely, production, channel and terminal consumers.

"We look forward to finding a feasible way to implement the retail merchandising plan and dynamically allocate the limited budgetary funds to commodity purchases that can generate the largest profit or the largest market share."

Single peak said.

In the category plan, it presents various historical data such as the style, color, style, pricing, sales and so on, so that the company headquarters can fully plan the market layout and sales targets of various channels in the early stage of new product development.

Now, enterprises can see more clearly the ordering data during the ordering period, and can also adjust the display of the No. 7 wolf wolf flagship store on Lotus Road, Xiamen, through the online and offline systems to more than 3000 stores in the north and south of the Yangtze River 189.

"Although clothing is a traditional industry, I think there are many mechanisms for technological innovation in traditional industries to create ways and means of high value-added products."

Fang Xiaobo, deputy general manager of the wedding bird, said.

Since 2005, the "bird of science and technology" brand has been innovating in technology, materials and edition every year, and has developed a series of new products. By developing core technologies with independent intellectual property rights, the added value of products has been enhanced.

In the workshop of the wedding bird, the workers are busy all the time. It looks like a simple suit, from the selection of fabric to the 385 processes needed for a garment. Every process needs careful work.

This year, the newly launched Western-style suit with the new technology of "breast lining plus lining and saving" has been welcomed by customers. It has sold more than 10000 pieces in a single month.

"With the improvement of people's living standards, the requirements for fitness and comfort of clothing are getting higher and higher. The personalized demand of clothing has become a major consumer hot spot for high-end clothing."

Fang Xiaobo told reporters that lining and adding in the chest lining is a new process for Western-style clothes, so that it can achieve a more upright dress and shoulder more smoothly.

In 2005, the news birds invested less than 2 million yuan in scientific and technological innovation, with a net profit of 30 million yuan in sales revenue. In 2009, the company invested 30 million yuan in scientific and technological innovation, while the company's net profit reached 185 million yuan.

"The input-output ratio of technological innovation has also surprised the company's decision makers, and has also strengthened confidence in the development of high-end clothing."

Fang Xiaobo said.