Xia Guoxin: Domestic Clothing Prices Will Continue To Rise

A few days ago, Xia Guoxin, chairman of Shenzhen Ellassay Apparel Industrial Co, said that the price of some clothing brands in China is higher than that of foreign countries. brand There is a lot of controversy, but in fact, the price of domestic clothing is still lower than that of Eastern countries such as Japan and Korea, and the price of domestic clothing will rise in the future.

Now there's a voice, I think domestic. clothing The price is even higher than that of foreign countries. It may also be a brand factor. In that case, how do you view the price trend of domestic garment enterprises?

Xia Guoxin: this controversy is also relatively large. Last time I was in micro-blog, this issue, about my view, then caused different arguments, that is, the current price is completely abnormal, and will inevitably decline. Another view is that this price is normal, and it may increase. So in my opinion, I think the current price is normal.

Why? Of course, some people say that you say that the same brand is already more expensive than foreign countries. This is not normal, because the same thing if the price is a lot worse is not normal in itself, and it is not sustainable in the long run. Why is it expensive now? tariff For retailers, if they earn the same profits, they will add more taxes. There is also a problem that Chinese consumers have about brand recognition. They may not be a good brand in foreign countries. To China, one package may become a brand that everyone thinks is very good, instead, they will buy it at a high price. There are many differences in the price of the same brand. This is not normal. Of course, I said that different brands, including the current price of Chinese brands, are more expensive than foreign brands, but you have to look at what is more expensive. Many people compare the market with the US. In fact, the comparability is not completely comparable, because the culture of consumers is different. There are few very expensive brands in the United States. Most of them are cheaper, casual, casual brands, and basic things, which are good selling things for them. 比方說在歐洲就不一樣，那價格還是很貴，同樣在亞洲日本和韓國，中國的服裝，中國本身自己服裝品牌的價格，跟韓國或者是日本的比，我們也可能平均價位也只是他們的一半，長期來說整體價位還是有空間的，但是不是代表現(xiàn)在完全都是合理的，因為現(xiàn)在有一個不成熟的狀態(tài)，兩者都不成熟，一個是品牌不成熟，還有消費者不成熟，同樣的東西，對質(zhì)量的認知、對品牌自身定位的認知他也不清楚，所以變得有些貴不見得好，但是這個隨著未來消費者越來越成熟，還有品牌商越來越成熟，他會不斷地進行淘汰，但是這個時候就會越來越知道，什么是真正好的品牌，不是貴不貴的問題，而是說好不好的問題，這個時候會慢慢沉淀會都成熟起來，但是我相信整體的服裝價位，整體的平均價位來說并不會下降，未來可能還會很高。