Xia Guoxin, Chairman Of The Song Clothing Company

　　 First of all, we would like to invite Xia Zong to introduce the current development of the song.

Xia Guoxin: we are a brand founded in 1996, and now we have fifteen years of history. Over the years, the company has maintained rapid growth. Now we have 280 chain stores across the country. Basically, we have our own stores in the major provincial capitals of the country and some key second tier cities.

Reporter: I remember when you once interviewed by the media, when someone is thinking about the current interests, you have been thinking about five or ten years later. It has been more than ten years since the development of the song. Now the development is different from what you initially expected.

Xia Guoxin: This is indeed the problem. I understand that if an enterprise wants to really have a future, it is necessary to assume the future ahead of schedule, instead of saying that it will be faced up to when it comes to it. In fact, many enterprises may encounter problems today, which may be decided by enterprises a few years ago. Similarly, today's decision will also affect the fate of enterprises in the next five to ten years. This is very, very important. As an entrepreneur, the vision should be far away, and some problems may be difficult to make right judgement at the moment. But if we think about it in a longer period of time, it is easy to make a judgement.

For example, Grace At the time of ten years ago, that is, nine years ago, there were a lot of discounts in the clothing industry at that time, including a lot of mainstream brands that had done well in China. They were crazy at the end of the season, and I was thinking about it at the time - there was no discount.

In view of the decision to discount or not, there was a lot of controversy inside the company, including disputes within the team. The discount at the end of the season can really increase a lot of sales, or even sell for more than a month in a few days. At the same time, there is another problem. If there is no discount, short-term inventory will increase. But at that time, we raised a question: is a brand more loyal to a customer than a discount in five or ten years, or a higher discount to a customer? Obviously, this question is easy to answer. Based on the consideration of customer loyalty, we decided that we would not make a low discount at the end of the season, and insisted on it all these years. Now I turn to think that it was right to make such a decision at that time.

Reporter: This is only a question you thought about ten years ago. In conjunction with the current situation, you think the decision of that year is quite correct. Now you should be thinking about five or ten years later. What do you want now?

Xia Guoxin: actually, every stage will think about the future, including the problem we have to think about every day. We have been here for many years now.

　　 Reporter: at different levels?

Xia Guoxin: Yes, another one. brand At this time, it is also facing a very critical choice. Now, if we make another brand, the market will expand soon, because now we have some customers who are joining us, and they are urging us to say that you can quickly make another brand. If you make another brand, I will be able to continue to join. The chain stores have opened almost enough. If we want to make a brand now, we will make a brand soon, and the short-term revenue will increase rapidly. Even if we are faced with some pressure, we will be forced to make some brands. However, we are also thinking about the problem in five or ten years, because this is related to the goal of the song. In the middle of the goal, we should be the leading brand of Chinese high fashion. In the future, we should make the brand of Chinese clothing (000902, stock bar) which has the world influence. If we put it farther, we will think about this problem. If we do two or do one, which will make it easier for us to achieve our goal, this problem should be easy to answer. We still insist on making a brand, and we will invest more and more in a brand. People's energy is limited. At the same time, we should concentrate on one rabbit if we catch two rabbits. Then the competition in the future will be very intense. If we really want to become an excellent brand, we need a lot of investment. Drucker also said this problem. As a top management, it is very important not only to think about the immediate management, but also to think more about the opportunities of the enterprises and the direction of the enterprises. This is a question that the senior managers must do well and spend a lot of time thinking about.

Reporter: besides brand positioning, do you want to build another brand? Besides, are there any other brands? Electronic Commerce Channel, how do you think about this?

Xia Guoxin: there is a lot of disagreement about e-commerce now, whether in the industry or outside the industry. Some people think that this e-commerce is very good, should be immediately put into cooperation, some think immature, and some even think that clothes do e-commerce is not good, all kinds of voice. In fact, we have been paying close attention to this problem. However, so far, as far as I know, the advanced brands do not do much well in e-commerce at present, but there are some relatively medium and low price brands that are doing well, such as e-commerce, which is a matter of great concern. I think so far whether the middle and senior brands should be done, because I can only say so far, and I am more cautious and optimistic. It is not entirely optimistic, but I think it is prudent and optimistic. In the process, we need to pay close attention to it anyway. Because some advanced brands abroad are actually doing well in e-commerce, though not many, but already, like Marc Jacobs, its e-commerce accounts for half of the total sales.

Now, we have set up the e-commerce department, but it is still a stage of exploration. We have not invested much in it, but we are slowly accumulating some experience of some enterprises. At present, this is a state, of course, there is a point of view I personally do not particularly agree with, some think that the future sales of the Internet will have a huge impact on traditional channels, I personally feel that there may be an impact, but it will not be huge, that is, the two kinds of direct say will increase the growth of different sales. These years the growth of the Internet is very fast. Of course, the growth of the traditional channels is also very fast, and there is no substitute for each other. In fact, there is a more choice for customers. After a choice, a large part will increase the purchase of customers. Because traditional channels have irreplaceable places, intuitive visual images, intuitive shopping experience, and one can directly touch and try something like this, including shopping fun, this may still be irreplaceable. I think these two channels should complement each other in the future. {page_break}

Reporter: for e-commerce channels, there are also some problems, for example, the average person thinks that if online sales, the price of online sales is cheaper than traditional channels, so people will buy online. How do you see this?

Xia Guoxin: I think the future should not be such a situation. If a brand sells on the Internet is different from that sold under the net, it is not a brand. The real thing for the brand is that its price should be unified, and the price on line and offline can not be misplaced. Once the dislocation is damaged in the long run, it will be the brand.

A truly excellent brand, even if the price is uniform on the line, if it is the same brand, of course, if it uses another brand, it is another matter, but if it is the same brand, the correct method must be the price unification. Many people say that because online sales do not have the cost of channel, we can make the price on the Internet relatively low, but this is in the long run, it will affect consumer loyalty to the brand, and the brand can not last long. The reason why we should develop online sales is also based on the purpose of developing the brand.

Reporter: just now we talked a lot about the topic of brand. What kind of core competitiveness do you think has been formed in the past years?

Xia Guoxin: for the core competitiveness of George's, we think we should return to the corporate culture of George's, because in recent years, he has been building an excellent team culture. Actually, I think a company can not really replicate its culture, because it takes time. Talents can be replaced, others can also be taken away, technical families can also imitate, designs can also be imitated, but culture can hardly be imitated, because the culture is hard to imitate, because this culture is accumulated over a long period of time, and one is composed of excellent talents. It is not a problem of one or two people. In this regard, we hope to be able to portray the competitive power of singer. Of course, we still need to work harder.

What is the unique culture of singer? First, we pay attention to integrity. Second, we strive for excellence. Third, we are pragmatic and pursue happiness. Similar to these cultures actually formed a strong cohesive force, which is one of the reasons why some of our backbone talents have been relatively stable.

Reporter: how do you build such a good culture?

Xia Guoxin: first of all, there is a strong cultural dedication to enterprises. This is very, very important. Why do I say this? Sometimes cultural things conflict with short-term interests. For an entrepreneur, a leader has a high view of culture. When facing short-term interests, conflicts should be abandoned and the existence of this culture should be maintained. For example, in the good faith here, we had a store manager. Sometimes, some products of our company have some quality problems. The quality inspection department will put it in the warehouse of two grade, and two products can not be sold, but it can not be taken to the market for us, but it does not mean that there must be serious problems. When a store manager arrived at the warehouse, he sold it off because he sold it very well. He saw that there were two items in the warehouse. He picked up the label on the label of grade two, because he did not seem to see anything. He picked it up and sold it to the store. But after we found out this problem, we made a dismissal to the store manager, who is also excellent and very competent. Because of the violation of the company's culture, made a dismissal treatment.

Just now, this example shows that if a company wants to build a good culture, it needs to put the culture on a higher level and sometimes conflict with some short-term interests, but it is hard for managers to persist in abandoning and abandoning it. In addition, it is also very important when choosing talents. If you just feel that the person has any work background and work experience, he will not be able to employ him. First of all, he should consider whether he is consistent with the corporate culture, and then see if he is competent for the job. These little drops of enterprise culture need to slowly change and accumulate, it is very difficult for other enterprises to be duplicated.

Reporter: the formation of such a core competitiveness of the corporate culture, the development of the company is also very good, so I mentioned just now that at present, the song is also facing the competition of some brands at home and abroad, how does it deal with the competition between domestic and foreign brands?

Xia Guoxin: the competition in the future will become more and more intense. This is reflected in two aspects, one is the foreign troops coming in, because now the international brands have basically stopped expanding and even shrinking in Europe and America. There should be no exception to consider the Chinese market as an important market as an expansion of the ambitious expansion plan, the future competition, especially the Chinese brand is facing the international second tier brand competition, the international front line is still the well water does not attack the river, but the international second line may directly impact on China's high-end brand, this is a problem. Second, China's brand itself, because many excellent Chinese brands have succeeded, have started making second brands, third brands, and some even made seven or eight brands, so these brands are actually not starting at a low level, they all have economic foundation, and they also have experience and ability. At the beginning, positioning and packaging are all very standard brand operation modes. After these releases, there will be an impact on the market as well. After these two aspects of the impact, the competition will be very intense. I said everyone would take a single log bridge. Foreign trade enterprises, the original export processing enterprises also made a lot of money, because I have a lot of friends around them, they earn a lot of money through foreign trade, but feel that the foreign trade is unstable, and they see the domestic sales of fat meat is very good. Now they all want to come in, and they all come in handy after coming in. They must be tens of millions of funds. The first batch came down first, and some of them are not small. In fact, three aspects will bring impact. Everyone will take a single timber bridge and walk alone. Of course, there are third party shocks.

How to face this problem at this time, I think I have just talked about it. First of all, we must have sufficient mental preparation. You have to have a state to meet this challenge. Second, the concrete method is for us, so far, we insist on making a brand. Just now, we say that a fist should be stronger than five fingers, because you are faced with brand competition rather than quantity competition, but we compete with quality and height. This is a choice for us now. Another option is that if we want to compete with international brands, we have to introduce international talents. In fact, foreign talents have been very experienced for many years. We have to rapidly reduce the gap between Chinese brands and them. The gap between the so-called brand experience and the excellent talents have come. We have invited the original product director of France to be our YSL design consultant. We will do a lot of professional guidance for many aspects of our company. We are also learning quickly through consultants, making up for our shortage of time.

Reporter: just now, we talked about the impact of three aspects of domestic enterprises, foreign countries, and some foreign trade enterprises needing to transform domestic demand.

Xia Guoxin: Yes.

Reporter: in addition to these shocks, there may be some cost shocks, such as cotton prices. Cotton prices have been rising since the second half of last year, reaching the peak in February, falling from the beginning of February, and its cost fluctuating constantly.

Xia Guoxin: it is true that the price fluctuation of raw materials is a big problem. I think the difficulty is not that we are making clothing enterprises, but more importantly, in the production of fabric enterprises, their prices have a very great impact on their cost. It is hard to predict, for example, after buying a single item to buy materials, the result is a sharp rise in this problem. Of course, after receiving the order, the price has been adjusted again after these months, and the cotton price has been reduced, and the problem is here.

For garment enterprises, it will also be faced with this problem, but I think this is not too big for some high-end clothing brand enterprises, because the cost of raw materials itself is not too large in clothing, and it has a price transmission capability when making brand. When the raw material rises, the price will naturally be adjusted upward, and there is a price transmission capability, which can be approached from the customer, from conduction, because of the characteristics of the industry itself. He himself is not a so-called basic consumer goods, and he is very sensitive to this adjustment. It is a psychological consumer goods and mental consumer goods. He is not particularly sensitive to this price adjustment, because the group is a group that has slightly higher consumption. They are more concerned about brand and the design is not the most important for price.

Reporter: now there is a voice that the price of domestic clothing is even higher than that of foreign countries. It may also be a brand factor. In that case, how do you view the trend of the price of domestic clothing enterprises? {page_break}

Xia Guoxin: this controversy is also relatively large. Last time I was in micro-blog, this issue, about my view, then caused different arguments, that is, the current price is completely abnormal, and will inevitably decline. Another view is that this price is normal, and it may increase. So in my opinion, I think the current price is normal.

Why? Of course, some people say that you say that the same brand is already more expensive than foreign countries. This is not normal, because the same thing if the price is a lot worse, it is not normal in itself, and it is not sustainable in the long run. Now why is the price more expensive? It is because of the tariff problem in China that for retailers, if they earn the same profits, he will add the tax. This will appear a lot. There is also a problem that Chinese consumers have about brand recognition. It may not be a good brand in foreign countries. There are many differences in the price of the same brand. This is not normal. Of course, I said that different brands, including the current price of Chinese brands, are more expensive than foreign brands, but you have to look at what is more expensive than the foreign brands. Many people in the US market compare with the fact that the comparability is not completely comparable, because the culture of consumers is different. There are few very expensive brands in the United States. Most of them are cheaper, casual, casual brands, and basic things, which are good selling things for them. 比方說(shuō)在歐洲就不一樣，那價(jià)格還是很貴，同樣在亞洲日本和韓國(guó)，中國(guó)的服裝，中國(guó)本身自己服裝品牌的價(jià)格，跟韓國(guó)或者是日本的比，我們也可能平均價(jià)位也只是他們的一半，長(zhǎng)期來(lái)說(shuō)整體價(jià)位還是有空間的，但是不是代表現(xiàn)在完全都是合理的，因?yàn)楝F(xiàn)在有一個(gè)不成熟的狀態(tài)，兩者都不成熟，一個(gè)是品牌不成熟，還有消費(fèi)者不成熟，同樣的東西，對(duì)質(zhì)量的認(rèn)知、對(duì)品牌自身定位的認(rèn)知他也不清楚，所以變得有些貴不見(jiàn)得好，但是這個(gè)隨著未來(lái)消費(fèi)者越來(lái)越成熟，還有品牌商越來(lái)越成熟，他會(huì)不斷地進(jìn)行淘汰，但是這個(gè)時(shí)候就會(huì)越來(lái)越知道，什么是真正好的品牌，不是貴不貴的問(wèn)題，而是說(shuō)好不好的問(wèn)題，這個(gè)時(shí)候會(huì)慢慢沉淀會(huì)都成熟起來(lái)，但是我相信整體的服裝價(jià)位，整體的平均價(jià)位來(lái)說(shuō)并不會(huì)下降，未來(lái)可能還會(huì)很高。

Reporter: I also want to ask about the plan of market development, and some plans for channel construction.

Xia Guoxin: we have been cautious about channels over the years, because channel quality is very important to the quality of the brand. I think the height of the channel determines the height of the brand, and the brand should be very strict with the channel. So far most of us are in some major provincial cities and first tier cities. Some of them are in second tier cities. We have to choose some relatively high-end local department stores and shopping malls. I think there are several directions for China's future channels, one is the traditional department store, the other is the rise, and there are shops on the street. For our high-end brands, there may not be too many stores in the future, because now many stores are more casual brands, shopping malls, because this one is positioning, it will be very easy to make the image, Chinese consumers buy some high-end things, or prefer to enter some advanced shopping malls, high-end department stores.

Reporter: the company's development to now should also be considered a relatively mature enterprise, has it considered listing?

Xia Guoxin: because we introduced an American fund two years ago, Carlyle is one of the best in the world. After careful selection, the choice of both sides, we finally introduced it. Of course, in the future, we will certainly consider the situation of listing, but it is not urgent.

Of course, this problem is also a complex thinking. Until now, some people have asked me why you want to go public. Why do you want to go public? I think this has something to do with the objectives of the business. If it's just a matter of money for us, actually it can be said that the cash flow can be made, not that it is in urgent need of funds, but what is more important is to consider the future goals of the enterprise and what you want to do in the future. This road is bound to encounter many problems, constantly challenging, and constantly surpassing itself. Structure, for example, establishing a modern enterprise management structure, decision-making mechanism, avoiding risks and introducing diversified shareholders, from all angles, can help the enterprise to provide various resources, and also can establish a modern enterprise mechanism. It can also provide incentives for some excellent talents and establish a sharing mechanism. The idea of "the big cake" can be successfully implemented with the idea of "sharing big cake". We also can successfully achieve this mechanism, and there is a problem of capital. Anyway, money shortage is not enough. In short, more money is not a bad thing, because it allows enterprises to do more things, and can also reduce risks more effectively, which is to make enterprises more stable and the foundation more solid. What this needs, if he needs anything, maybe we need a truly good company. In short, lack of money is also what you want to do.

Reporter: now some clothing enterprises that may be listed are not very many. Some enterprises may also change their main business after listing. From your point of view, combined with the characteristics of the current clothing industry, what are some of the ways that they are suitable for listing or not listed?

Xia Guoxin: now may not be listed, maybe more enterprises are not listed. Indeed, the listing of funds is not a big problem. In addition, some enterprises feel that they are worried about being bound, but also need to disclose information. In every aspect, he feels that he likes to do what he likes to do. I think this is understandable and different choice. It's really a different choice. Listing and not listing may face two choices, including the different lifestyle choices. Ultimately, you have to combine more resources to enable enterprises to invest more. It is also a responsibility. Of course, it is to help investors make money together, share the future of the enterprise, of course, they will be more busy later, more things, to see whether you like it or not, what you like to do is very important, if you just like to enjoy, this money is enough, but if you really want to do business, do an excellent brand, may be more willing to invest in doing things.

Reporter: some enterprises choose not to be listed, is it related to the characteristics of the clothing industry? The whole industry has more brands and faster development, but it is likely that the competition will be very intense. It may not be long enough to develop. After more than ten years or so, it will eventually be eliminated, which may not be a good choice for a listed company.

Xia Guoxin: at present, there are certainly some clothing enterprises listed on the market. After listing, I did something else. I think this is the goal of returning to business. Of course, different goals have different strategies and preferences. Some enterprises want to earn some money, maybe there will be different ways, for example, real estate, this is the problem of choice. For us, we will not. In fact, it is very important that the goal is decided. For example, if you have a firm goal, your company's listing is originally aimed at the goal. Once it is listed, it will not do it in a random way, because its original intention of listing is for its own business, and its goal may be more invested. If we go to the market, we will invest more in this brand and invest more capital, for example, in research and development, talents, channels, such as the future brand building of the enterprise, they may continue to invest.

Reporter: we talked about the previous interview, you are in the entire company management, is shaping a kind of, as employees need to be happy atmosphere, the entire company's mobility is also relatively small, you are in the process of management, from the beginning to the present, a mature manager, in this process is how to find out, or is born with such management ability?

Xia Guoxin: This is not born. I should say that before I was weak, I didn't know it very well. I am a fashion major, and I am also a garment maker. I have been doing this for many years. In fact, our company did not manage well before 2000 because it was related to me. At that time, I didn't know much about management. At that time, there was a problem. With the rapid expansion of the scale of the enterprise, it was all over from the beginning to the end, because all of the students who had learned this profession knew how to do so for so many years. For example, it is clear that a subordinate is doing something wrong, and things are not doing right. Then he criticizes him and tells him how to do it. He is not happy, and I am tired myself. Because a lot of things are controlled by themselves, they are arranged in order to ensure the quality of the employees. At that time, I felt a problem. What was the problem? I was very tired. My staff had nothing to do, and then I had some advice. I knew myself at that time and thought that I might have some problems in my own management. At that time, I decided to report a MBA at that time. At that time, I was so busy because I was much more busy than I am. Every day is from morning till night, and I have no time to learn. But at that time, I was self-conscious, I think this is definitely a management problem, we must learn. So I decided to sign up and I didn't have time to learn how to do it. As a result, there was no way to attend classes on that day.

As a result, after learning, the harvest from the first course is very large. The first lesson was about marketing, and every course behind it, including human resource management, organizational behavior, management economics, company finance and case, was similar to these courses. Each class felt that it was built for itself. Every course was very fresh at that time. After learning, there were so many things in it, there were so many contents in human resources management, so there were so many organizational structures, culture and similar theories in organizational behavior. Strategy also has various strategies, cost competition strategy, focus strategy, various kinds of theories summed up by some industries, and how to do some analysis. They came out from that time.

Because before I worked from university to work, I was engaged in the major, clothing specialty itself, so I think that from that time on, I felt that I should begin to say that it is slowly and truly what I call management, and then after every course, I started to go to my own foundation to try, and then I felt that it was still more effective. Of course, this process was not so simple. Later, it became a continuous learning. After learning, I learned several more. In fact, these diplomas are not important, education is not important, and more importantly, learning itself.

Therefore, if we have gained some experience or experience today, this is related to our own learning. After these studies, we can gradually sum up, practice, learn and practice, and learn and practice, so that we can make progress continuously.

Reporter: do you have any management experience worth sharing?

Xia Guoxin: it is worth sharing management experience. Now our company has eight management concepts. This is when I made the management of the whole company last year, combined with the company's corporate culture, combined with our own business, we combed eight management concepts, and then every management concept will be described a lot, because at that time, the management concept was also talked about for almost a day.

Management is not absolute, management is very important is to conform to the characteristics of the enterprise itself, in line with the enterprise culture, forming a common understanding of everyone, everyone is in accordance with this idea to manage, reduce this conflict. For example, our company has a good incentive to use. We stress that management is more important than motivation.

Another example is one of our business management systems, called perfection system. The system is very important in our enterprise. As a leader, it is not only to fight alone, not only to solve the problem, but also to make the problem no longer happen. This is very important.

Constantly improve the system, this is the idea of the management of the song. Of course, there is another problem in perfecting the system. It is to set up some mechanisms, which are similar to the mechanism of porridge, so that you can divide the gruel, but you finally get it, so a simple mechanism can solve many problems of effective incentives, inequity and efficiency, rather than relying on a lot of supervision, similar to many procedures, but how to establish an effective system, this incentive is a process of continuous exploration by enterprises. With the continuous improvement of an enterprise, it should have an effective system, an effective system, and constantly improve the process, so that the enterprise will be good. Here I want to talk about these two points. {page_break}

Reporter: just now you have talked about becoming a better manager, and you are always learning from the very beginning. I noticed in micro-blog, do you read three hours' book every three hours before going to work everyday?

Xia Guoxin: Yes, I would like to read books in the morning if I am in peacetime, because the time is uncertain at night.

Reporter: it should be said that it is not easy to do this and stick to it. How do you persist? Why do you do this?

Xia Guoxin: not necessarily three hours a day, but reading in the morning is my habit, because the time of waking up in the morning is almost fixed. I start early and the evening time is uncertain, but the morning time is fixed. So, I am used to it. When I get up, I would like to hide in the study to read the book. I think this is a very enjoyable thing, and it is quiet in the morning. And I am especially active in the morning. It's very important that you can't keep up with reading without reading. Many are backward and backward. I feel that my mind is not solid. If I haven't read any books for a while, I haven't read any books. Ho Lung net: did you read in the study in the morning, or did you make a long-term reading plan?

Xia Guoxin: there is no long-term plan. When I read, I always read by interest.

Reporter: what do you see in the study or say...

Xia Guoxin: I was interested in what I was interested in during this period. Interest is the best teacher. Because you are interested, you are willing to read. After reading, you find some books such a process. There are many books in my study, and sometimes I find books in the process of reading. When I read a book, I introduce other books or introduce some knowledge in this book. You do not seem to know much about these things. At this time, I look for books similar to this. I think a lot of knowledge is that after you read it, it will get bigger and bigger. I think it's very, very important, so if I read a book for a while, maybe I will read this kind of book for a while. And after reading it, it may be all the classics I like to read. I don't like the fashionable books sold on the market now. I like classics, and the more I read them, the more I like to read them, because these books are precipitated, and everything precipitated after ten years, hundreds of years, or even thousands of years. The Tao Te Ching is over two thousand years old. Since these books can be precipitated, since today is so precious, and so many people read it, it must have its value and must have its merits. But there are short term so-called bestsellers, which may be short-term and sometimes eye catching. After five years, they may not be able to top the best sellers, or even be forgotten. But classic books are different. Classic books can really be used to precipitate time. So when I read a certain kind of knowledge, I try to find this industry. What are the most classic books of this kind?

Reporter: at the end of the program, I want to ask about the topic of celebrity finance. How do you manage your finances?

Xia Guoxin: money management is a must. This is called the eighth wonder in the world, that is compound interest. Because it can grow continuously through compound interest growth. So, I think financial management is still very necessary. So, of course, through their own financial management, they will also let themselves pay more attention to some economies, pay attention to some enterprises, part of them, I will give them to professionals, but when I have some hobbies, I will make some investments myself. But these things are not the kind of energy involved, and if we buy some securities, they are long-term. For example, now I buy similar Merchants Bank (600036, stock bar), these things are many years, mainly is optimistic about a business, for me, if you want to invest in an enterprise, it is very important to look at the enterprise itself, but in the opposite way, my weakness is the industry itself. Because we are really an enterprise, and we are particularly concerned about management. We may see that an enterprise feels that if there is no problem in management, if the industry problem is not big, there will be a long-term prospect. If the business prospect is good, it will buy it, buy it for a long time, and it can rise or fall in the middle. This is not important. This is to look at the future in the long run.

Reporter: you have just talked about a hobby problem. What kind of hobbies do you have?

Xia Guoxin: there are many hobbies, but it is also a stage. Now there are relatively few spare time, and more importantly, some family members are waiting to find some hobbies. If there is time, read a book, because sometimes I go back late at night. I read books in the morning. I spend time with my family and children on weekends. Other hobbies are no longer hobbies.

Interviewer: what do you think is the most important thing in life, such as career and family, and life or other aspects?

Xia Guoxin: the most important thing is life. I think that career is also a part of life. In our company, we advocate this, that is, work is part of life. If you want to live happily, you must work happily. This is the same reason. If a person wants to live happily and work unhappily, he will not be happy most of the time. He will not be happy in his life, and he only wishes to say that he is happy in his spare time. Then this life is not happy, because most of the time is still working. Therefore, we hope that people have to pursue, to have challenges, to regard the work as a challenge, a pursuit, and to enjoy their work. Of course, the work itself should create a happy environment and atmosphere, and enjoy the process.