Zhang Yiyun: Cotton Concept &Nbsp; Enhance The Added Value Of Cotton Products.

Recently, in Beijing

Unlike the domestic cotton industry chain, which is suffering from severe fluctuations in price, cotton cotton, the world's largest cotton producer, will focus more on the theme of "cotton free travel". In April, the "cotton free index fun test" was launched on the project theme website.

According to statistics, as of June 20th, over 10000 netizens from all over the country participated in and completed the tests.

On the one hand, the domestic textile enterprises shouted the cotton price disaster on the major media, and the operation of enterprises was running on thin ice; while the raw material giants on the other side of the ocean chose to talk about the imperceptible marketing products that looked unprofessional, but very close to the people.

Mei cotton's sales promotion is indeed worth the careful grinding of local textile enterprises.

In this regard, the reporter interviewed Richmond S. Hendee (Han Ruike), a senior vice president of consumer marketing at the US Cotton Corp, hoping to dig out more content from his answer.

Reporter: "cotton free travel" media classroom form is very

Richmond S. Hendee: in 2009, the cotton fair was held in the United States and the cotton field was built in 2010. The reason for these activities is because we hope to convey the more positive application of cotton and pmit all kinds of imaginative cotton applications to the vast number of consumers.

In today's society, white-collar workers have various kinds of pressure problems. Sub-health has become a topic of concern.

If we do direct dialogues and promotion with consumers in the street, they have to examine their stress in public. This form will bring some negative information to consumers.

Therefore, we chose to start with media groups. First, let the vast number of media practitioners know how to slow down the pressure through cotton, and then convey them to consumers through their media.

Reporter: Nowadays, more and more new fiber fabrics appear on the market and win by functionality.

In the past two years, has there been any technical breakthrough and progress in cotton fabric?

What are its advantages compared with modern fabrics?

Richmond S. Hendee: the best fabric for me is the improvement of cotton technology, and the American cotton has practical functions such as iron free.

In addition.

Our latest improvement in cotton technology is the Wicking Windows technology used on sportswear.

It can pfer moisture from the surface of the skin to the outside of the fabric. The wearer will not feel that the clothes are glued to the skin, but the man-made fibers will not be so comfortable.

At present, there are also retail brands in the country using this technology.

Reporter: would you like to talk about the application and promotion of this technology?

Richmond S. Hendee: we have a relatively new technology. There are also some brands in China. There is a brand called snow wolf in China.

In China, we have snow wolves, which have been widely used.

In the United States, there is a brand called Under Armour, which is all made of man-made fibers, and it thinks cotton is not so good.

In the past one or two years, it suddenly felt that cotton could help them, so cotton technology was used on clothing.

For cotton, it's a big sensation in the United States.

Reporter: apart from holding consumer communication activities, will Mei cotton cooperate with more Chinese clothing brands in the future?

Richmond S. Hendee: from the perspective of public relations, at present, we have not specifically cooperated with Chinese brands to make product promotion in China.

But in terms of technology itself, we will encourage more Chinese clothing brands to use cotton technology.

On the one hand, it can increase the added value of cotton products and bring more benefits to consumers.

Reporter: "cotton - beyond your imagination?" what important achievements have been made in the promotion of the project in China in the past 6 years?

Richmond S. Hendee: over the past 6 years, more and more cotton products have appeared in China's retail terminals, and more and more people are buying them.

In the past 18 months, the output of cotton fabric has increased by 20%, but in the same time, the output of artificial fiber has increased by only 0.1%.

Supply will be supplied if demand is needed, and the increase of cotton product output indicates the market.