Home >

Exclusive Interview With Bally Chief Executive: Quality Leather Is More Environmentally Friendly.

2011/7/27 8:41:00 45

??? 日本語 Fran?ais English 中文

In 2011, it was made by shoes.

Swiss brand

Bally, celebrating the 160th Anniversary major milestone.

The brand will launch a special series in the year and organize a series of activities around the country, with a view to highlighting the brand's outstanding capability in manufacturing footwear and leather products since 1851.

On this occasion, Bally chief executive, Berndt Hauptkorn, came to Shanghai for an exclusive interview with the newspaper. She appeared to be overcautious about the interview. "Because I can't make any comments without planning," just like Bally's unrealistic style of product design.

But he is still very pleased to announce that Bally will release the anniversary series of men and women from September to explain the fashion design concept of Bally.

Reporter: as a Swiss brand, what is the unique brand DNA of Bally products in the luxury brand market that is almost monopolized by France and Italy?

Hauptkorn: the most important characteristic of Swiss brand is its excellent quality and exquisite detail. This feature has been extended for a long time as an important symbol of Bally. This is a very exciting and important characteristic for consumers. Therefore, in the competitive luxury market, we can still stand out and develop well from many brands in Italy, France and the United States.

Ultimately, every brand must find its own development space and its own customer base.

Reporter: it is said that the main production sites of Bally are in Italy and Switzerland. Is there any plan to set up factories in China?

Hauptkorn:

We do have a large production base in these two countries, mainly in Italy.

Loose coat

。

In the process of cooperation with Bally, we have developed into a university in the luxury industry, a shoemaking University.

We have more than 400 shoemaking technicians, each with different technicians.

Unlike the Swiss watchmaker's lack of talent, Bally does not lack a shoemaking division who wants to join the team because it is a very good company.

At present, our production base in Italy and Switzerland has already satisfied the supply of clothing and accessories, so we have no intention of moving production to Asia for the time being.

Reporter: we know that Bally has its own foundation and pays attention to the development of culture and art.

In terms of environmental protection, leather clothing production will cause some pollution to the environment. Will Bally consider developing more environmentally-friendly products?

Hauptkorn

In fact, it's very interesting.

Consumer

The most environmentally friendly option is to choose those products of high quality.

For example, like our Bally product, once you buy it, you will find it can last for a very long time, just like the shoes I wear to Shanghai today, it may last longer than mine.

High quality fur and leather can be used permanently.

This is cheaper than buying products, and then throw them out two or three times. It's much more environmentally friendly. That will cause more pollution. We use natural fabrics without destroying the ecological balance.

Reporter: what is the development of Bally in China?

Hauptkorn: we have 55 stores in China and 25 years of experience in brand development in the Chinese market.

The Chinese market is the first consideration for our Bally brand. At the same time, the demand of Chinese consumers is also our concern, because Chinese consumers not only buy luxury goods in China, but also buy them in other countries.

We invested a lot of time, attention and money in studying and understanding the needs of Chinese consumers.

Reporter: then how do you view China and consumers in China?

Hauptkorn: China is one of the most beautiful places in the world.

I often visit China, almost five times a year, and you will continue to see that it is developing and changing. It is undergoing many improvements and changes.

Chinese consumers are not only interested in products, but if you tell them what kind of story they are behind and what kind of culture they are behind, they will be very interested in accepting them.

So this is why Bally is doing such a 160th anniversary activity in China.