Children'S Shoes Are Becoming A New Growth Point In The Business Market.

The busy summer promotions are in full swing. Many parents of parents told reporters that nowadays when shopping promotions are in store, children's products are almost the only thing they need to do.

Careful friends are not hard to find. In addition to large shopping malls, all kinds of brand children's products shop is everywhere.

"Children

Big brands are involved.

In recent years, the major adult brands have been involved in the children's market, except for the common Nike, ADI and other international markets.

According to the person in charge of Anta counters, as early as 2008, Anta group started the "Anta KIDS", the main market for children aged 3 to 14. Its products cover clothing, shoes and accessories, and fully meet the needs of children's daily schooling, sports, travel and other occasions.

The annual report predicts that in 2011, this number can reach 500.

It is not difficult to find the relevant information. Before 2008, 361 degrees had initially tried to march into the field of children's shoes.

After the listing of the Hongkong stock exchange in 2009, it was mentioned in the 361 degree prospectus that in the face of the huge market opportunities for children's clothing in China, 361 will raise 9% of the proceeds from the listing to the research and development of children's clothing brands. The children's series has become the first item of capital operation after the 361 degree listing.

To enter the children's market, Ding Jiantong, chairman of the 361 degree board, once told the media that in addition to expanding new profit growth points, it is another purpose for the brand to train future consumers.

Ding Zhizhong, President of Anta group, also holds the same view. He admits that the other purpose of the new Anta children's series is to cultivate loyal consumers of brands from an early age.

Big stores are more popular.

Reporters visited a number of stores in our city, and found that children's products occupy more than half of the layer, with many brands and complete categories.

A wide variety of promotional information for children's supplies has been placed in a prominent position to attract consumers' eyeballs. The favor of children's supplies is also confirmed by the growing popularity of the market.

It is not hard to see the special counters. In a wide range of promotional items, many goods are expensive, a child electric vehicle costs seven hundred or eight hundred yuan, and a remote control helicopter costs three hundred and five hundred yuan.

In addition to children's toys, children's wear is also very expensive, some even less than adult clothing.

300 yuan of children's summer clothing, children's shoes for a pair of 100 yuan, the value of two hundred or three hundred yuan.

The price of children's articles is amazing, but it's so hot. In the interview, a lot of salesmen from the middle and high grade children's products told reporters that although these children's articles were expensive, but from the whole summer promotion situation, the growth trend was still obvious.

In Jinying international, a salesperson of children's clothing counters told reporters: "our customers are mostly young parents with strong brand awareness.

In addition, in recent years, the media exposed a lot of children's clothing containing formaldehyde, after wearing a great harm to children.

Therefore, the choice of quality guaranteed children's clothing will make them feel more comfortable in larger shopping malls.

"4+2+1" family pattern promotes heat consumption

The "post-80s" couples are not only the main needs of the real estate market, but also with the arrival of the peak period of the "post-80s" boom, businesses have also found new business opportunities.

Throughout the children's consumption market, the consumption habits and family pattern of the post-80s generation is undoubtedly one of the main factors to promote the development of the market.

For children, "everything is willing to give up" is the general consensus of "after 80" parents.

In terms of caring for babies, they often lack experience and are easy to buy.

In the Fengcheng Plaza, Zhang, who plays with grandchildren, told reporters that nowadays, most of the cities are family models of "4+2+1". That is to say, 4 elderly people in a family and a young parent are turning around every day. Of course, what kind of quality is good?

As a reader of "80's" father, Mr. Ding told reporters: "the compensation psychology of parents is also the main reason for children's high consumption situation, because they are in the stage of hard work, usually busy at work, and have no time to take their children out to play, so that I have a lot of guilt, so I can make up for children's emotional deficiency by buying such children's clothing and toys."