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The High Quality Of Exhibition Is Inseparable From High Quality Service.

2011/8/20 8:43:00 46

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In recent years, some large and medium-sized cities in China, especially the economically developed coastal areas, have been developing vigorously and vigorously, forming a pillar industry to promote the development of local economy. Other industries that have been stimulated and spawned by it have also come into being, and become "exhibition economy" attached to the exhibition industry in the process of continuous improvement and development.

However, in some places, the development and rise of the exhibition industry, despite the positive guidance, policy support and financial support of the government and related departments, only take the exhibition industry as a political activity instead of being regarded as an economic phenomenon.

At present, the exhibition industry is a gradual development in China.

Maturing

Therefore, when the exhibition industry in some places is still in the embryonic stage of the market and the stage of capital accumulation, the government departments should formulate relevant industrial development policies, actively improve the service function, create a well matched exhibition environment, and enhance the visibility of the city, so as to effectively promote the development of MICE industry in a healthy and orderly way.

For example, Shenzhen, Shanghai, Guangzhou and other cities in economically developed areas have developed rapidly in recent years. Because of their industrial development foundation, they have targeted the development prospects of the industry, and have carefully nurtured the exhibition. In the past two years, various large-scale exhibitions have been continuously carried out, achieving a win-win situation of economic and social benefits.

The key to analyze the success of these cities' exhibition economy is to locate them in the service industry, try to dig out the business opportunities behind the exhibition, and adhere to the road of marketization in the development of related industries, thus promoting the improvement of the service function matching with the exhibition industry.

It can be seen that in the development of MICE industry, only with emphasis on the matching and improvement of service functions will there be greater development, so that the level of internationalization, specialization and competitiveness can be improved.

The service function of exhibition industry runs through the whole process.

Exhibition

It includes various stages such as pre exhibition, exhibition, post exhibition and so on. It includes supporting services in related industries such as information, catering, warehousing, pportation and parking places. It also includes essential services such as cleaning, security, exhibition pportation, booth construction, advertising location, advertising design and production that should be provided during the exhibition.

In addition, the exhibition industry

service function

In the case of conditions, we should also focus on improving personalized, humanized services to meet individual needs of customers, so as to embody "people oriented" business awareness.

If the layout of the exhibition is completely divided into categories of exhibits, it will provide convenience for visitors and exhibitors. In order for visitors to see the choice and purchase objectives, the exhibition should also print a guide for different languages to provide free visitors to the exhibition. At the same time, the exhibition center should also offer a dining center, a rest place and a convenient channel.

Although the exhibition provides service function, it has increased investment in facilities, and excellent service environment can offer high quality and high price. Even if the cost of exhibitors is higher, it is believed that exhibitors and purchasers will not complain, because they enjoy good service at the exhibition, and good service environment will impress them.

At present, some places have not fully and systematically involved in the development of exhibition industry. They only focus on mice, ignoring the function of exhibition service under the condition of insufficient exhibition power and insufficient understanding of the exhibition industry, thus limiting the development of exhibition economy.