Xingcheng Swimwear "Aircraft Carrier" Industry Strong Rise

"Let's distribute the Xingcheng swimsuit with the" Earth ", so that there will be a place with sea.

Swimsuit swimmer in Xingcheng is coagulate because of a goal and is determined by a hope.

Look at a set of data: at present, 70% of the world's swimwear is

The trend of independent development, pformation and upgrading of Xingcheng swimsuit has been irreversible.

Up to now, there are 350 manufacturing enterprises in Xingcheng swimwear industry, with an annual output value of about 5000000000 yuan, an annual output of more than 100 million sets, an annual export earning of 100 million US dollars, and more than 50 thousand direct practitioners.

At the same time, there are more and more large and medium-sized upstream and downstream enterprises have signed, will soon be settled.

Internal and external "income", so the formation of industrial clusters.

In the 80s of last century, like other coastal areas, the joint effect quickly appeared in Xingcheng, and the swimsuit workshop which had been processed gradually emerged in many villages and towns in Xingcheng.

After two generations of joint efforts and nearly 30 years of development, it is no longer appropriate to call these enterprises "workshops".

With the increasing number of swimsuit enterprises, the swimsuit has been promoted.

"In 1986, I returned to Xingcheng with the 100 swimsuits I made, and went to the first booth to sell Beidaihe. I sold 1/3, counted the money, and forgot all my hard work."

Liu Xueyan, chairman of Xingcheng Yifeng Garment Co., Ltd.

"In 1994, when I first sold my bathing suit to Moscow, at that moment, I finally realized the dream of the last generation going to the world."

Li Haifeng, chairman of Huludao De Jong Garments Co., Ltd.

In 2009, Huludao Dawei sporting goods Co., Ltd. invested $4 million 896 thousand to buy the US Ingear company; the De Jong group of Huludao invested $3 million 900 thousand to buy the Russian EGL company project; Liaoning Jiulong Group invested 3 million US dollars to buy the Korean silver and Rong company. At this point, Huludao swimsuit enterprises actively occupied the domestic market while expanding the overseas market, expanding the development space, and occupying a place in the international market.

Xingcheng swimsuit is driven by such a thrive group, from dream to reality, from an obscure small industry to the only swimsuit industry cluster in China today.

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Breaking through the whole and no longer "fight alone"

In September 3, 2010, Xingcheng was awarded the title of "China swimsuit city" by the China Textile Industry Association and the China clothing association. It became the first city in the swimsuit industry to be honored.

It seems that standing on this node, the voice of industry, government and enterprise is gradually becoming the strongest voice - pformation and upgrading.

The unique coastal tourism environment has created favorable conditions for the development of the swimsuit industry in Xingcheng.

However, looking back at the beginning of the business, the Xingcheng swimwear industry is truly "alone".

Enterprises are basically developed on the basis of family workshops, except for a number of key enterprises with a certain scale, most enterprises are small in scale, R & D capability, innovation ability, production capacity and market adaptability are relatively weak, and many enterprises still exist in the form of self-employed households.

The scale of leading enterprises also needs to be improved. Data show that the scale output value of single swimsuit enterprises is not over 100 million yuan.

The lack of teamwork, the existence of scattered industries, the imperfect organizational structure, the unclear development goals, and the lack of self-discipline in industry lead to vicious competition among enterprises in the industrial cluster, and gradually push the industrial chain to a low level vicious circle.

At the same time, supporting enterprises are not perfect, and lack of large-scale weaving, printing and dyeing enterprises and accessories manufacturers, but also hindered the healthy development of Xingcheng swimsuit industry.

The overall quality of products is low, and the products with high added value are few.

In addition, the swimwear industry in Xingcheng developed at the beginning of the two stages, and many accessories in the upstream rely on the purchase or import from the south. Swimsuit processing mainly concentrated on the low value-added sewing process, earning smaller parts of the commodity value and reducing the competitiveness of the products.

Undoubtedly, at the low end of the industrial chain, they do not have the right to speak, which limits the development of the industry as a whole.

After the capital accumulation to a certain number of enterprises, we must consider the industrial innovation.

How can we achieve the overall breakout of swimsuit industry by using the existing superior resources?

All along, the two level government of Huludao and Xingcheng has taken active measures to encourage and support the development of swimsuit industry.

Since 2003, through the government's guidance, Xingcheng's private swimsuit production enterprises have begun to integrate their swimsuit resources with their own way of operation.

Some swimsuit backbone manufacturers form an industrial consortium. By integrating the production resources of their branch factories, introducing and updating production facilities, concentrating the purchase of large general core equipment, and sharing technical resources in CAD apparel design, the technology upgrading and upgrading of the whole swimsuit industry cluster are realized with the shortest time and minimum investment. The pformation from low technology, low efficiency to high technology and high efficiency promotes the overall upgrading of Xingcheng swimsuit's production scale and technical quality.

The demonstration and driving role of leading backbone enterprises accelerated the development of swimsuit industry.

What the enterprise needs is what the government needs to do.

"The development of Xingcheng swimwear industry can be said to be based on the positive guidance, support and service of the two level governments of cities and counties, and it is the successful cooperation between the visible hand and the invisible hand of the government.

Du Yuzhou, President of the China Textile Industry Association, gave a precise indication of the role of the government after its industrial development to a certain extent.

Also, as Sun Zhaolin, Secretary of the Huludao municipal Party committee, said, Xingcheng is the largest swimsuit production base in the country. Making bigger and stronger swimsuit industry will promote Huludao's new round of industrial reform.

In order to promote Xingcheng swimsuit to become an industrial cluster, standardized management and diversified products, and become the swimsuit production base and distributing center of the whole country and even the whole world, the bathing Industrial Park in the Xingcheng coastal industry area is in full swing.

At present, there are 7 swimsuit manufacturers settled on the land with a planned area of 500 mu.

Among them, Bai Hong, Yu Zi, Mei Lu Wei, Hengtai, Sanqi 5 enterprises have started construction, with a total investment of 300 million yuan.

As the first swimsuit industry cluster in China, Xingcheng swimsuit has completed its first capital accumulation.

More importantly, the next step will accelerate the pace of internationalization of the entire industry.

In July 16th, the swimming industry service platform project of Xingcheng Tiancheng swimming Service Co., Ltd., which was built by China's first swimsuit industry cluster, started in Xingcheng coastal industry area.

The swimming service platform will become a swimsuit product display platform, an export trade window, an enterprise joint carrier, an industry self-regulation management hub, and a swimsuit technology R & D center.

Whether from the adjustment of industrial structure, the development of industrial clusters, or the promotion of urban brands, the enhancement of urban competitiveness and the planning of industrial layout, the swimsuit industry in Xingcheng is an important component of Huludao's economy.

It is undeniable that the rise and development of Xingcheng swimsuit industry can not only enhance the market competitiveness of enterprises, but also play an important role in optimizing regional industrial economic structure and relieving the pressure of employment in urban and rural areas.

Despite its current development, such problems as "small, scattered and difficult" exist, but if we take the joint development of "politics, industry, learning, research and trade" and take effective measures, we believe it will become the leading light industry development in Xingcheng and become the buoy lamp for the development of Xingcheng's small and medium enterprises cluster.

Based on the core task of accelerating the pformation of the mode of economic development in 12th Five-Year, Xingcheng will take the swimsuit industry as the pioneer, integrate existing resources, promote industrial upgrading and extend the industrial chain.

Xingcheng is planning a 100 billion industry, including swimsuit industry 10 billion, 40 billion of the industries such as dyeing, finishing, warp knitted, spandex, nylon and so on, which are brought by swimsuit industry, and 50 billion of the polyurethane industry providing raw materials.

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This is undoubtedly a platform built by the government for the development of Xingcheng swimsuit industry cluster, an infinitely large stage, and a beautiful and stylish industry will perform well on this stage.