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Professional Exhibition Needs To Be Exchanged And Displayed Equally.

2011/8/19 8:32:00 51

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At the end of the soft Expo, most of the spectators came from other software companies to collect information, and some of them were interested in the software industry, such as students and journalists of related majors, but they were most important to exhibitors.

Target customers

But very few.

In fact, at other professional exhibitions, this problem is also outstanding. What are the reasons?

For the exhibition around the mature real market, especially for the mass consumer products exhibition, the audience's specialization level is generally not too high, the number of people will naturally be more, just like the current housing exhibition, clothing exhibition and so on.

As for the product market or potential product market that has not yet been established, because the product is not available or is still a concept product, the professional audience whose product is the core is usually limited to professionals or people who are interested in professional products. The scope of such groups is limited, which can be regarded as an important reason for the decline of professional spectators.

Dr. Zhao Shufeng, general manager of Beijing Sai Di century Exhibition Co. Ltd.

"To show the audience is the original function of the exhibition, which can not be denied.

Of course, for professional exhibition, it is also an opportunity for a gathering in the industry. The exhibition plays an important role in promoting the information exchange in the industry, but this can not erase the original function of the exhibition.

It is an indisputable fact that the audience is getting smaller and smaller. We should improve rather than deny it. "

A senior member of the exhibition industry thinks so.

In fact, according to the reporter's understanding, overseas professional exhibitions attach importance to displaying products to the target audience.

Corporate image

But at the same time, they also attach great importance to the information exchange in the industry.

According to the insiders, the future development of professional exhibitions should focus on the high-level conference forums that are matched with them, invite professionals in the industry to carry out high-level exchanges with insight and effectiveness. We should also focus on organizing the audience through specialization, expanding the audience scale and creating the current atmosphere.

Only in this way can we achieve the original intention of the professional exhibition: equal emphasis on communication and exhibition, and help.

Exhibitor

Find customers, understand the latest trend of product technology market development, and enhance the visibility of exhibitors themselves.

Otherwise, focusing on the "communication" of the industry is not as effective as carrying out the professional meeting forum. Focusing on the "showcase" to the audience will be superficial and hard to achieve good results.

Especially in the face of the fact that the exhibition industry in China is not standard enough, even the good and bad are coexisting. If we want to cultivate influential brand exhibitions, the specialization degree of exhibition and communication must be improved.

Only in this way can we ensure the actual effect of the exhibition.