How To Effectively Select Overseas Exhibitions

There are many ways to develop the international market. In modern trade exchanges, "exhibition" has been recognized as one of the "most outstanding markets" by all business circles.

In the exhibition, businessmen and buyers from all walks of life gathered together. They not only made the business, but also investigated the market, got new inspiration, gained new information, and objectively examined the products exhibited.

It is not difficult to see that participating in international trade exhibitions is an important means for enterprises to expand their exports and is also the best way to internationalize.

However, not all international trade exhibitions can achieve the purpose and expectations of the exhibition.

Therefore, effective selection is the first step to participate in the exhibition.

To do this step, we must follow the following points:

Analysis of exhibition information: that is, the number of exhibitors and the number of trade spectators and the turnover of the exhibition have been held several times. If the exhibition is a new development project, we should pay attention to the professional and authoritative background of the organizer, and whether it has the ability to host the exhibition and whether it has hosted him or not.

Understand the way of publicity: that is, how the organizer carries out the exhibition publicity, who is the object of publicity, how much input is in publicity, and how the feedback of exhibitors and visitors.

Understand the booking status of the booth: that is, how long the exhibition should be booked in advance, whether to accept non professional visits, and how to apply for the tickets.

Understand the exhibition venue conditions: the height and width of the exhibition hall, the floor area per unit area weight limit, whether there are restrictions on the volume and lighting and its performance activities.

Explore the views of peers: that is, to competitors and other exhibitors to understand the views of the exhibition and what they encounter.

Choose sales agents: if exhibitors do not have sales agents in the location of the exhibition or adjacent areas, then consider whether your company is likely to find sales agents in the exhibition location or adjacent areas.

Choose the right time: does the time of the exhibition conflict with special holidays or events? Is there any special selling season for the products?

If so, we should pay more attention to whether the exhibition time is sufficient before the selling season.

So that buyers can have sufficient time to adjust their needs, and exhibitors' production lines can also be matched.

Analysis and research results: after analyzing the exhibition, the next step is to decide whether to participate in the exhibition, whether it's a large booth or a small booth, a visit to the market, a survey or information collection.

How to choose an exhibition suitable for our company

1, press

The exhibition is divided into two types: Trade and consumption.

Trade fairs are exhibitions for industries, such as manufacturing, business and other industries.

The main purpose of the exhibition is to exchange information and negotiate trade.

The exhibition of consumer nature is an exhibition for the public. Basically, consumer goods are exhibited for sale directly.

The nature of the exhibition is decided by the organizers of the exhibition. It can be seen through the identity of the visitors: the exhibition which is open to the business people is a trade type exhibition, and an exhibition that is open to the public is an exhibition of consumption nature.

2. Choose according to the content of the exhibition.

The exhibition is divided into two categories: comprehensive exhibition and professional exhibition.

A comprehensive exhibition is an exhibition that includes all trades or industries. It is also called horizontal exhibition, such as industrial exhibition and light industry exhibition.

A professional exhibition is an exhibition showing an industry or even a product, such as a clock show.

One of the prominent features of a professional exhibition is to hold seminars and reports at the same time to introduce new products and new technologies.

3. Choose according to the scale of exhibition.

The exhibition is divided into international, national, regional and local exhibitions, as well as the exclusive exhibition of a single company.

Scale refers to the scale of the area represented by exhibitors and visitors, rather than the size of the exhibition site.

Different scale exhibitions have different characteristics and advantages. They should be chosen according to their own conditions and needs.

4. Choose according to the exhibition time.

There are many standards for the exhibition: two regular and irregular.

There are four times a year, two times a year, once a year, two years, etc.

Irregular exhibitions are organized according to needs and conditions, divided into long term and short term.

Long term exhibitions can be three months, half a year, or even standing, and short-term exhibitions usually do not exceed one month.

In developed countries, professional trade fairs are usually three days.

5. Choose according to the exhibition venue.

Most of the exhibitions were held at special exhibition venues.

The exhibition venues are divided into indoor venues and outdoor venues.

Indoor venues are often used for exhibitions showing regular exhibits, such as textile exhibitions and electronic exhibitions.

Outdoor venues are mostly used to display super large and overweight exhibits, such as air show and mine equipment exhibition.

Exhibitions held in several places in turn are called touring exhibitions.