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    Exhibition Information Is Not Measurable.

    2011/8/17 8:43:00 50

    Exhibition Information Is Not Measurable.

    The development and changes of exhibitions are influenced by external factors too much, such as the influence of last stage, competitors, the time of exhibition location, and the changing background of the industry.

    From five or ten years' time, the industry has a relatively slow change trend due to the international and domestic influence, and the combined role of national macro policy, technological progress and internal competition.

    The exhibition is based on the background of this kind of change, and the sampling of the industry before and after the date of the exhibition should be presented corresponding to the change trend of the industry.

    But as follows

    Factor

    The impact is complicated and difficult to measure.



    Impact from competition exhibition



    Changes in site time during the current period



    Changes in attracting investment strategy and propaganda strategy during the current period



    The historical exhibition, especially the last exhibition, has left the legacy of this session.

    This may be the most important factor, and the failure of the next exhibition may lead to many subsequent stages.



    These effects are highly non repeatable, resulting in the failure to repeat the testing process as a scientific experiment and determine the impact of a certain factor.

    There is no clear understanding of the role of a measure in it.

    Indetermination leads to more reliance on subjective judgment of decision making, weakening the value and role of new forces and contributing to negative psychology.

    Slowed down the development process.



    Digital management is an improvement to the immeasurability. We can be more rational and objective through numbers.

    Exhibition

    Measure.

    Some long-term indicators can be set out to guide each collection of information, and then cross correlation analysis.


    The influence of different regional investment strategies on the audience's geographical distribution

    new product

    The proportion of the launch, the average booth area growth, the analysis of new customers, the analysis of customer churn and the proportion of loyal customers can only solve the problem of basic information collection. The higher level of uncertainty also requires us to jump out of the specific mode of thinking. From a higher level, which measures can generally affect the development of the exhibition in the long run.


     

     

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