How To Choose The Exhibition Correctly
The exhibition is an aspect of advertising and promotion. Just like all promotional activities, you must first determine your goals, otherwise, there will be no basis for evaluating future results. First of all, consider whether the exhibition covers the market you want, and never attend an exhibition because you want to see the exhibition, exhibition hall or city, unless it is related to the market. Is this the right location? It must attract the right audience and must be the launcher suitable for your new product. Is this the right time? It must adapt to your product production plan and must match your other advertising and promotional activities. How can you know what you need for the exhibition? What information can help you make decisions?
market research
Don't forget to ask the local chamber of Commerce for an exhibition you want to visit or attend, and you can also contact the business office of the Embassy of your country in the exhibition. From the valuable international trade information they provide, you can conduct a lot of effective Desktop Market Research.
Previous exhibitions
From the past exhibition catalogue, you can know which company has participated in the exhibition, compare whether these companies are exhibiting every session, and whether this session will still be exhibiting, so that they can know whether they have successfully participated in the exhibition.
It is difficult to assess the audience category before visiting the exhibition, but a high level sponsor has already started making research reports on audience categories. They will be happy to provide you with such information; in fact, the information of the audience category is usually part of the information they provided to you for persuading you to attend the exhibition.
Media report
Studying the technical and trade news materials of past exhibitions will provide you with useful evidence to help you decide if the exhibition is really suitable for you.
The organizer's information is naturally trying to persuade you to set up booths at the exhibition, some of which tend to be tendentious. You should look for some information. Maybe someone has participated in the last exhibition. Maybe one of your clients has visited the exhibition. How do they evaluate this exhibition? By combining their evaluations with the exhibition catalogue and news materials, you will be able to make the right decisions.
- Related reading
- Foreign trade information | Luxury Demand Continues In China
- Exhibiting knowledge | Focus On Fashion Week New York Fashion Week Business Casual
- Foreign trade information | Textile Imports In Pakistan Dropped By 11%
- Regional investment promotion | Yifeng Textile And Garment City Leads The Platform Of Creating Value And Creating Value.
- Exhibiting knowledge | Focus On Fashion Week'S London Fashion Week'S Avant-Garde.
- Global Perspective | 美國放松緬甸進口的禁令
- Daily headlines | Messi Department Stores And Finish Line Reach A Cooperation Agreement
- Exhibiting knowledge | Focus On Fashion Week Paris Fashion Week'S Past And Present
- Foreign trade information | Russia Announces Tax Cut Rules For Clothing Import Duties
- Local businessmen | Yu Qiangchun: If The Enterprise Wants To Be Bigger And Stronger, The Government Should Give More Help Policies.
- High Quality Has Become The Main Mode Of Leather Industry In China.
- Exhibiting Something That Is Indispensable.
- China Increased Its Holdings Of US $5 Billion 700 Million In June.
- Sinopec Henan Oil Field Payroll Leaked &Nbsp; Cadres Were 10 Times Higher Than Workers.
- China's Aircraft Carrier Plans To Be Stationed In The South China Sea &Nbsp; Direct Command By The Central Military Commission.
- Inventory: Beijing Xidan Huawei Most Children The Most Tidal Spot
- 上海：南京路東段商圈“品牌大換血”
- 利弊制衡：運動裝漲價勝算幾何？
- China's Speed Of Clothing Online Shopping: Market Segmentation As An Accelerator For Clothing Touches
- Small Fashion Kids Attack The Modeling World, Is Juvenile Fashion Right Or Wrong?