Attention Must Be Paid To The "Figures" At The Exhibition.

The success or failure of an exhibition hall or exhibition depends on many factors and is difficult to assess by single standard.

The exhibition hall and exhibition organizers often use a large number of relevant figures to publicize or promote the scale of an exhibition hall or the success of an exhibition.

It is undeniable that it is easier for readers to grasp and understand figures in terms of numbers.

Knowing how to scrutinize the numbers of exhibition publications and reports will help us to grasp the correct and useful information more easily, so as to make appropriate analysis and selection.

The scale of exhibition exhibition is usually displayed on the size of the occupied area.

Individual exhibitions are actually built in the same exhibition hall due to different exhibition categories, exhibition responses, booth layout, channel size and other factors.

In the exhibition hall, the size of the exhibition hall is indispensable.

The design and layout of each exhibition hall are not the same. There are different areas in the lobby, passageway, conference room, banquet hall, catering facilities, interlayer, outdoor exhibition hall and service area. Therefore, the same 50 thousand square meter exhibition hall can actually be used for exhibition purposes.

Furthermore, the shape of the exhibition hall, the number of columns, the distribution of fire protection and service equipment will also have a direct impact on the actual number and area of the booth.

A rectangular exhibition hall without columns can set up a booth area ratio of 65%, while a non rectangular rectangular column exhibition hall can only have 40% of the same ratio.

Therefore, when analyzing the scale of an exhibition facility, we should pay attention to the number of exhibition halls and the number of standard stalls (3x3 meters) that each exhibition hall can accommodate.

An exhibition hall often receives or undertakes when it publicize.

In general, the annual utilization rate of the exhibition hall should be between 25% and 50%.

The utilization rate of an exhibition hall is less than 60% due to the unique nature of the exhibition and the obvious brisk cycle.

At present, there is not a set of accepted standards for the definition of exhibition hall utilization rate in China.

Different galleries may use completely different numbers (days of hire, gross rental area, net area of use, etc.) and cardinal number (total days of the month, total area of exhibition, individual exhibition hall area) and so on. The utilization rate will vary greatly, so it is difficult to make meaningful comparisons.

The number of spectators of the exhibition is always the number of spectators to flaunt the success of the exhibition.

It is noted that there is a limited number of professional audiences related to an exhibition project, nor is it possible for all concerned to come to the same exhibition.

The huge number of spectators will only doubt its authenticity.

In a short span of days, how can an exhibitor effectively entertain "thousands of" spectators? Therefore, the quality of a professional exhibition, spectators or buyers is more important than "quantity".

The author usually holds a reservation on the amount and amount of pactions related to the exhibition.

In today's highly competitive and complex business environment, there is not much of a spot trade on a professional exhibition. Exhibitors are unlikely to provide accurate information on the amount of pactions shortly after the exhibition is over.

Similarly, for commercial reasons, exhibitors may not be willing to disclose the exact number of pactions.

Moreover, exhibitors have no contractual responsibility to declare relevant information. The figures provided may differ greatly from the actual situation. The exhibitors have no right to review them.