Liaoning Will Organize A Group To Participate In SME Expo

Liaoning SME office decided to organize a group and concentrate on the Eighth China Fair.

At present, enterprises in Liaoning province are exhibitors and exhibitors.

It is reported that the Liaoning Expo's goal plan is international.

In order to ensure the high quality of work, the small and medium enterprises in Liaoning province mainly decided to participate in the exhibition in Shenyang, Fushun, Dandong, Jinzhou, Liaoyang and Tieling.

The concrete booths are: 10 in Shenyang, 6 in Fushun, 4 in Dandong, 4 in Jinzhou, 4 in Tieling, and 2 in Liaoyang.

Small and medium enterprises in Liaoning province suggested that all cities should attach great importance to the work of group exhibitions and pay attention to the quality of their work.

It is necessary to have overall work plan and work plan, implement on-the-spot businesses and exhibitions one by one, and help enterprises to carry out market development planning and cooperation and exchange services.

Exhibitors should not only have pictures and publicity materials, but also exhibits or models.

The provincial offices will go to the relevant cities to conduct spot checks on the implementation of the group exhibitions so as to effectively improve the comprehensive quality of the participating units.

Shandong Yanzhou city group to participate in the exhibition to build enterprises

In order to carry out the directive spirit of the Eighth China International Small and medium enterprises exposition and the Sino Thai SME Expo (China Fair), the small and Medium-sized Enterprises Bureau of Yanzhou, Shandong, conscientiously organized small and medium-sized enterprises to participate in the exhibition according to the work idea of early start, early deployment and early arrangement.

Yanzhou SME Bureau, in strict accordance with the relevant state, provincial and municipal notice instructions, set up a leading group of the Yanzhou Fair exhibitors, headed by the chief secretary. The operation department took charge of the specific business activities. At the end of July, it launched the Yanzhou exhibition of the China Fair.

According to the requirements of the provincial and municipal directives, the Yanzhou SME Bureau has highlighted the new energy and energy saving work.

Yanzhou SME Bureau has conscientiously organized the exhibitors' work, according to "voluntary participation".

In order to do well in the publicity and planning work of the Yanzhou China Fair, the SME Bureau dispatched a working group to assist the enterprises in guiding and planning for the enterprises. The propaganda and planning were specific to every product, highlighting the product characteristics and product quality, and creating the brand effect of the enterprise.

How can exhibitors seize business opportunities?

Exhibition is an important way of enterprise marketing.

The exhibition will start soon. For exhibitors, there should be a lot of work. Taking part in an exhibition is to seize an opportunity and absolutely not to waste it. It is very important to let the exhibitors achieve the best results.

Before making any preparations, one thing is that the enterprise must be clear, that is, determine the goals that the exhibition wants to achieve.

According to the analysis of the German Exhibition Association (AUMA), the objectives of the exhibition include basic objectives, product objectives, price objectives, publicity objectives and sales targets.

Therefore, sales is the ultimate goal, but it is not the most important work at the exhibition.

IFO's survey also believes that the objectives of enterprises' participation should be publicizing corporate image, enhancing corporate reputation, close contact with customers, introducing new products, enhancing product awareness and exchanging information, and 70% of its goals are aimed at meeting new customers.

The fundamental purpose of enterprises participating in exhibitions is to sell, showing is only a means, but this does not mean that the number of orders signed during the exhibition is equal to the effect of exhibiting.

The purpose of the exhibition is not only to display new products, to enhance the reputation of enterprises, but also to understand the best way to change the market, what products are most popular in the market, and the various dynamics of competitors are the most valuable things in the exhibition, which enable enterprises to implement and adjust their strategies in a timely manner.

After making clear the purpose, we should start taking corresponding measures for this purpose. The most basic and necessary three points are:

First, a detailed understanding of the exhibition.

Tools: there are many tools that are needed in the exhibition. What kind of products can the exhibition organizers provide and how much they need to prepare themselves.

This is meticulous to tables and chairs, stools, water and electricity and so on. It is not too clear to know in detail and to look for redeployment at the exhibition.

Activities: the organizers of the exhibition usually hold many kinds of activities to cooperate with the exhibition. These activities include some competitions, technical seminars and so on. If the enterprises can participate in these activities, they will get a lot of information and publicity.

Exhibition advertising: Exhibition and outdoor venues advertising, exhibition and exhibition will be familiar with the company will get a good publicity effect.

Two. Adequate preparation.

Cost budget: exhibitors should make budget in advance.

The exhibition fee includes booth fee, booth decoration and decoration fee, exhibition goods pportation fee, air ticket, train long distance fare, city pportation fee, board and lodging fee, equipment rental fee, advertising and publicity fee, data printing fee, gift production fee, conference room rental fee and so on.

Exhibition materials: leaflets or brochures are the most basic tools for propagandist companies. If enterprises want to get a good publicity effect, exhibition materials are very important and can show the level and strength of an enterprise.

Exhibitors: suitable exhibitors can get better exhibition results and better sales performance.

Exhibitors should have the following basic requirements: have a deep professional knowledge of the company's products and technologies; be confident and adaptable; extrovert and easy to communicate with people.

Exhibitors clothing: intuitive image is the most influential, exhibitors are the spokesmen of the company. During the exhibition, formal and uniform costumes should be worn. On the one hand, they represent the image of the company, and on the other hand, they are respectful to visitors.

Elegant and solemn clothing will bring a good impression to the visitors.

Exhibition: the booth is the battlefield, and the favorable battlefield is suitable for combat.

The layout of the booth is very particular, not a lot of money, it should be good, it should be through the booth to highlight the personality characteristics, in a large number of booth eye-catching, at the same time can highlight the purpose of the enterprise, the introduction of products or enhance the image.

Three. Observe the trend of media.

The media is a window for the public. In the exhibition, we should pay special attention to the trend of the media.

It is important to know which media will conduct special reports, which will broadcast live every day, and how to sell themselves to the media.

In addition to the above matters, such as exhibitors dining and some small details also need to pay attention to, plan is not as good as change, meticulous preparation is to cope with various possible situations, enterprises should be prepared ahead of time, seize the opportunity.