Autumn "Three Exhibition" &Nbsp; Focus On "Three New"

On August 29, 2011 -31, China International Home Textiles and accessories (Qiu Dong) Exposition (hereinafter referred to as home textile exhibition), China International Knitting Fair (hereinafter referred to as the "knitting Exhibition") and China International Textile yarn (Qiu Dong) Exhibition (hereinafter referred to as yarn exhibition) will be held in Shanghai in the same period.

The exhibition is like a microcosm of the industry. The problems and situations faced by the industry will also be reflected in the industry exhibition. This autumn's three exhibition reflects the new situation facing the three major industries of fashion home textiles, knitting and yarns. The reporters interviewed separately the Deputy Secretary General of China Textile Industry Association, director of marketing department of China Textile Industry Association, Xu Yingxin, executive vice president of textile industry branch of China Council for the promotion of international trade, Huang Chimu, director of the four exhibition of textile industry branch of China Council for international trade promotion, and Wang Xuhua, five director of the exhibition.

New way out: domestic market

"A considerable portion of our work now focuses on domestic market services, and the professional audience of the exhibition is also mainly composed of Domestic retailers It accounts for 90% of the audience. " -- Xu Yingxin

After the outbreak of the international financial crisis, the order of most export enterprises has dropped sharply, and the demand of the West has been getting weaker and weaker. In contrast, the domestic market with 1 billion 300 million population has become a new outlet for many export enterprises to disperse risks and resist crises. The domestic market is unfamiliar to many export enterprises, but the platform of the exhibition is the best shortcut for them to open up the domestic market. It has both popularity and advertising effect, and brings many agent distributors such as channel sales. After entering the post financial crisis era, the export performance of many enterprises began to improve, and export orders were getting warmer. However, the pressure of increasing labor costs and rising raw materials made many small businesses feel pressure. Their motivation to enter the domestic market by exhibition was not weakened.

Xu Yingxin told reporters: "through the exhibition situation, we are full of expectations for the market, many companies want to. Exhibitors However, due to the consideration of layout, product categories and geographical development, the organizing committee can only selectively receive exhibitors. Many enterprises still want to participate in the exhibition but have not been able to get the quota. It is the strong psychology of many small and medium-sized enterprises to open the domestic market through exhibition. At the same time, this year's three home textile listed companies, such as Luo Lai, Fu Anna and Meng Jie, are gathered in the home textile exhibition. Red beans are also exhibiting in the name of "home textile" for the first time, which fully demonstrates the enthusiasm of enterprises participating in the exhibition.

Xu Yingxin said: "home textile, knitting and yarn exhibition is an important platform for enterprises to turn to domestic sales. We are now focusing a considerable part on the service in the domestic market. The professional audience of the exhibition is also mainly composed of domestic businesses, accounting for 90% of the audience, which is very beneficial for enterprises who want to expand the domestic market." The invitation of these professional spectators is also carefully studied and screened by the organizing committee, aiming to bring the most effective audience to trade with the exhibitors, which plays a key role in the development of domestic marketing.

Huang Chimu introduced this year's organizing committee to more than 400 thousand of the domestic professional trade buyers point to point. Invitation At the same time, the exhibition will be publicized and promoted by micro-blog and many Internet media, and the pre registration system will be opened for all the exhibition websites. Further publicity efforts should be made to visit the relevant professional markets in the two or three cities of the central and western regions; the key cities should be selected to conduct roadshow publicity for department stores and brand agent franchisees, and the key buyers should make advance telephone booking and on-site one to one business docking services.

New platform: e-commerce website

"If those knitting companies that sell domestically make use of the characteristics of their products to build online trading platforms, or supply online buyers with knitted products, this will help them develop the domestic market to a certain extent." -- Wang Xuhua

Opening the domestic sales channel is a common understanding. However, many enterprises are at a loss as to whether to choose traditional channels or choose other channels. In fact, enterprises that export to domestic markets are faced with problems of lack of channels and popularity.

Wang Xuhua told reporters: "seeing the difficulties of many small and medium-sized enterprises in developing the domestic market, we have been looking for ways to expand their market. In fact, there are many strong enterprises in the knitting industry, but they do not have their own brands, so it is very difficult to open the market in the country, and the products sold on e-commerce websites such as cotton net, men's socks, and early cuts are very popular. They mainly sell knitted products, which is closely related to the knitting industry. If they can make the knitting enterprises that use the domestic products to make the trading platform on the line with their own products, or provide the supply to the online buyers who need knitted products, this will help them develop the domestic market to a certain extent."

Wei cotton net, men's socks, and early engraving cater to the current trend to lead a slow life, and e-commerce, like traditional business development, will continue to move from mass market to subdivision. This is the direction of future electricity supplier development. Wei cotton net and men's socks are typical representatives of the differentiation development trend of e-commerce service. This kind of electricity supplier will be gradually subdivided, and their products generally adopt the form of OEM, which is undoubtedly a great blessing to a large number of knitting enterprises who want to enter the mainland market.

Therefore, at the knitting exhibition, the Organizing Committee for the first time cooperated with Tencent's pat Network and QQ mall to invite their online purchasers to be the professional audience of the knitting society. At the same time, they invited online businessmen to make their own statements, Wang Xuhua said. If the product quality is guaranteed and has its own characteristics, the subdivision products of the knitting industry are very suitable for sale online.

New trend: from specialized to broad

"Not only does the exhibition focus on upstream and downstream docking, many enterprises have extended their tentacles to a wider field." -- Huang Chimu

This year, the home textile exhibition extends its products to more extensive fields, and the concept of big home textiles will have more distinct characteristics. Xu Yingxin told reporters: "this year, the organizing committee specially set up non-textile exhibition halls, such as non-woven curtains, bedding, ornaments, wallpaper and so on, all of which belong to the home textiles field, but they are all non textile products, and better interpret the fashion concept from home textiles to large household and whole home." At present, more and more clothing and fabric enterprises are turning to the home textile industry. Decorative fabrics and printing and dyeing enterprises are developing towards the direction of finished products. The leading enterprises in home textile industry and the main cluster enterprises developing very fast and more active also come to the exhibition.

For the knitting exhibition, Xu Ying Xin said that the exhibitors and exhibitors in this year's exhibition were flat. After years of efforts, the knitting exhibition has formed a platform for displaying the whole knitting industry's upstream and downstream industry chains. Wang Xuhua introduced the concept of "big underwear" in this year's knitting exhibition and added a series of home clothes featuring the new lifestyle. The hemp industry alliance will carry upstream and downstream enterprises to participate in the exhibition, including fiber, fabric and finished products, and the enterprises that come to negotiate include Decathlon, C&A, Pathfinder, exception, Shu Lang and other very powerful enterprises.

As an upstream textile exhibition, the yarn exhibition not only meets the needs of home textile enterprises to find upstream suppliers and partners, but also meets the demand of knitting downstream enterprises for yarn, and fully realizes the docking of upstream and downstream industries. Huang Chimu introduced: "not only the exhibition focuses on the upstream and downstream docking, many enterprises have also extended their tentacles to a broader field."

The extension of the exhibition industry chain, the extension of exhibition products, the extension of buyers' sources, and the extension of cooperation between exhibitions are particularly prominent this year. Home textiles, knitting and yarns are not limited to the industry itself. The Organizing Committee of enterprises and exhibitions tries to break the limitations and focus on larger and broader space.