Show China To The World &Nbsp; Why Is The Overseas Exhibition Of Local Designers A Flash In The Pan?

Why is the overseas exhibition of local designers a flash in the pan, unable to open the international market micro survey?

From the voting discussion sponsored by micro-blog website, 62% netizens chose "lack of experience in docking with the international market and lack of brand marketing strategy". 25% netizens chose "China's fashion industry base is not good enough to impress the international fashion industry", while the other 12% netizens have voted in the "finished designer's desire to show the international market".

Micro-blog netizens vote

Nine children - micro-blog: I feel that the local teachers' teaching methods and the education problems in China have led to Chinese designers, who are different from each other in the beginning. Many designers in China are famous for their beauty. In fact, many of them are not designers. I also learn clothes. I dare not say that they are learning design, because most of the time we are just copying and copying other people's works.

Moreover, many clothing education in China is merely conveying talents to factories. It does not support personal design and entrepreneurship. Those who really want to learn design often lose their creativity and other things in this education.

Qi Yi environmental art design (micro-blog): the real designer is the one who dares to stick to his own ideas, persists and deepens his own style. His heart is strong enough to resist the external vision and evaluation, otherwise it is easy to be assimilated by the outside world, so that the design can become thousands of people!

Yun Er Fei 723 (micro-blog): in fact, these three questions are all questions. We should actively think from here, let local designers open the international market and let Chinese fashion enter the world.

Gu Chenxi Echo (micro-blog): I don't like these three choices. They are all negative emotions.

If we know what we cannot do, we will make progress.

Some things are happening. We are lucky enough to be able to see and feel in the process.

Well, good luck!

Contention 1: Overseas shows are only to fulfill the historical mission of "showing China to the world".

Q: so far, the Chinese brands that have participated in Paris fashion week include Jefen, Shiatzy Chen and mark Wu Yong (Paris custom fashion week).

Jefen was first released in Paris, but it has stopped.

What did you analyze when the brand was released? Why did you give up?

Answer: the brand that Xie Feng released in Paris is not the main line Jefen that he sells in China, but Jefen by Frankie.

This series is not sold in China.

In fact, we hope that the brand is released and sold in the same line, which is more advantageous to the brand itself.

Moreover, a fashion show held in Paris will enable consumers to buy your products unconditionally? The cost of a release is 3 million yuan or 4 million yuan, which is very hard to predict.

Without a market base, there may be only input and no output, so your capital chain and chain will be threatened.

Xie Feng and I are good friends and know him very well.

When he decided to take part in the fashion week in Paris, he regarded it as a mission entrusted by history to push Chinese designers to the world.

Whether he can do it in the end is not so important.

Over the past 10 years, roughly 90% of the existing brands will disappear and only 10% can go down.

Those disappearing brands do not have no effect. Instead, they are entrusted with the mission of history.

Argument two: designers simply copy the "Chinese elements" lacking the Chinese cultural connotation as the support.

Buttons, Chinese characters, printing...

Chinese elements are more and more skillfully used by designers in fashion works.

The Chinese Horseshoe sleeves, pictographic patterns and embroidery in detail are also more meaningful.

Designer Ceng Fengfei's works include shadow, writing and other elements into the clothing works, and highlight the bright mood by printing and brighter colors.

Designer Liu Wei has always been inspired by the "flower" design. This year, she released a large number of printed dresses in her skirt works and used the texture of blue and white porcelain.

More and more designers have reached a consensus that what is in their blood is the most beautiful thing.

The designer made an appearance at the Milan international fashion week at the beginning of the year, and released the latest design.

He said in an interview with reporters, "I think that if Chinese designers want to be recognized, they first have to have Chinese characteristics, and we must first extract the elements of China."

He believes that nine out of ten designers are clear about the combination of eastern and Western elements.

The real Chinese element is not a simple expression of some of the past things in China. He said, "like the Chinese red, phoenix pattern and Panlong pattern, the design of the comparative form is not much used by designers nowadays."

He said that Chinese design combines modern elements and has its own "very Chinese" characteristics and connotations.

And the use of Chinese elements can not be simply moved, to use these elements for intangible, with the spirit of picking, now, designers have made a point, as for how to do better, we need to work hard, but also need time to accumulate.