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Show China To The World &Nbsp; Why Is The Overseas Exhibition Of Local Designers A Flash In The Pan?

2011/8/23 9:25:00 46

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Designer Clothing Paris

China since 2007

clothing

Designers come out in succession and world-famous.

fashion week

Show ground, from Milan to Paris to New York, the Chinese power in the international fashion design industry is rising.

But are Chinese designers in Paris really going to the world? Overseas shows can't open the world.

market

What is the reason?

Why is the overseas exhibition of local designers a flash in the pan, unable to open the international market micro survey?

From the voting discussion sponsored by micro-blog website, 62% netizens chose "lack of experience in docking with the international market and lack of brand marketing strategy". 25% netizens chose "China's fashion industry base is not good enough to impress the international fashion industry", while the other 12% netizens have voted in the "finished designer's desire to show the international market".

Micro-blog netizens vote

Nine children - micro-blog: I feel that the local teachers' teaching methods and the education problems in China have led to Chinese designers, who are different from each other in the beginning. Many designers in China are famous for their beauty. In fact, many of them are not designers. I also learn clothes. I dare not say that they are learning design, because most of the time we are just copying and copying other people's works.

Moreover, many clothing education in China is merely conveying talents to factories. It does not support personal design and entrepreneurship. Those who really want to learn design often lose their creativity and other things in this education.

Qi Yi environmental art design (micro-blog): the real designer is the one who dares to stick to his own ideas, persists and deepens his own style. His heart is strong enough to resist the external vision and evaluation, otherwise it is easy to be assimilated by the outside world, so that the design can become thousands of people!

Yun Er Fei 723 (micro-blog): in fact, these three questions are all questions. We should actively think from here, let local designers open the international market and let Chinese fashion enter the world.

Gu Chenxi Echo (micro-blog): I don't like these three choices. They are all negative emotions.

If we know what we cannot do, we will make progress.

Some things are happening. We are lucky enough to be able to see and feel in the process.

Well, good luck!

Contention 1: Overseas shows are only to fulfill the historical mission of "showing China to the world".

Q: so far, the Chinese brands that have participated in Paris fashion week include Jefen, Shiatzy Chen and mark Wu Yong (Paris custom fashion week).

Jefen was first released in Paris, but it has stopped.

What did you analyze when the brand was released? Why did you give up?

Answer: the brand that Xie Feng released in Paris is not the main line Jefen that he sells in China, but Jefen by Frankie.

This series is not sold in China.

In fact, we hope that the brand is released and sold in the same line, which is more advantageous to the brand itself.

Moreover, a fashion show held in Paris will enable consumers to buy your products unconditionally? The cost of a release is 3 million yuan or 4 million yuan, which is very hard to predict.

Without a market base, there may be only input and no output, so your capital chain and chain will be threatened.

Xie Feng and I are good friends and know him very well.

When he decided to take part in the fashion week in Paris, he regarded it as a mission entrusted by history to push Chinese designers to the world.

Whether he can do it in the end is not so important.

Over the past 10 years, roughly 90% of the existing brands will disappear and only 10% can go down.

Those disappearing brands do not have no effect. Instead, they are entrusted with the mission of history.

Argument two: designers simply copy the "Chinese elements" lacking the Chinese cultural connotation as the support.

Buttons, Chinese characters, printing...

Chinese elements are more and more skillfully used by designers in fashion works.

The Chinese Horseshoe sleeves, pictographic patterns and embroidery in detail are also more meaningful.

Designer Ceng Fengfei's works include shadow, writing and other elements into the clothing works, and highlight the bright mood by printing and brighter colors.

Designer Liu Wei has always been inspired by the "flower" design. This year, she released a large number of printed dresses in her skirt works and used the texture of blue and white porcelain.

More and more designers have reached a consensus that what is in their blood is the most beautiful thing.

The designer made an appearance at the Milan international fashion week at the beginning of the year, and released the latest design.

He said in an interview with reporters, "I think that if Chinese designers want to be recognized, they first have to have Chinese characteristics, and we must first extract the elements of China."

He believes that nine out of ten designers are clear about the combination of eastern and Western elements.

The real Chinese element is not a simple expression of some of the past things in China. He said, "like the Chinese red, phoenix pattern and Panlong pattern, the design of the comparative form is not much used by designers nowadays."

He said that Chinese design combines modern elements and has its own "very Chinese" characteristics and connotations.

And the use of Chinese elements can not be simply moved, to use these elements for intangible, with the spirit of picking, now, designers have made a point, as for how to do better, we need to work hard, but also need time to accumulate.

No need to give up the Chinese stage when entering the international market.

Young designers have a lot of brains.

They know that fashion conferences are only a means to get orders and attract attention. In some stages of career development, this is not necessarily the most effective way.

If you want to enter a market, first of all, your product must enter.

You don't have to give up the Chinese market if you want to enter the world.

Many brand applications are received every year, indicating that they want to join the fashion week in Paris.

But in the past, some brands also realized that they may not be suitable for fashion week, and this is not the only way to go.

If the brand has no sales channels and the purpose of publishing is not clear, then there is no need to participate in fashion week.

Q: is it better to use these money and energy to do the domestic market?

A: my opinion is half and half.

Chinese brands should take China as a strategic priority.

Overseas is not the place where turnover is generated. As long as the conference does not bring operating losses, it can give extra points to the domestic market.

Press conferences and foreign sales are a marketing weapon to help brands differentiate and make them survive longer and better than their counterparts in China.

Chinese designers are the mainstay and the introduction of international designers will be the trend.

It has become a trend for local enterprises to integrate international design resources, use international design power, hire foreign designers, and even design famous teachers.

In the future, on the one hand, with the continuous development and upgrading of the industry, with the continuous accumulation of designers' own practical experience, the design level of a group of design masters and Chinese designers will be further improved. On the other hand, with the continuous improvement of China's comprehensive strength, the weight and influence of Chinese civilization in the world's fashion culture will also increase.

All of these provide an unprecedented opportunity for the rise of the designers and designers of Chinese designers.

To be sure, the overall upgrading of local design masters and local design forces will become the mainstay of improving the design level of local brands.

In 2001, Hunan menswear brand Saint West hired French designer Danny Farley as the art director and chief designer of the brand, and set up the St. de Sie design studio in Paris, France, so that saint's West is connected with the international standards from the aspects of costume design, production technology, fabric supply, marketing strategy and so on.

In 2003, Shenzhen women's clothing brand EITIE (AI Tai AI) was appointed as the famous designer of the famous luxury brand group Blue Bella, Marcel Marongiu, as the art director of the art brand.

In 2004, the Shenzhen women's clothing brand and YSL Jean, the 12 year senior garment designer of the international designer, Saint Laurent, were jointly married by Paul Knott.

Xia Guoxin said: Knott's accession is not to completely change the song, but to promote the development of the song.

In 2005, Dalian's Dayang creation brand was appointed as the design director of Ivano Cattarin, the famous designer of men's clothing in Italy and the chief designer of George Armani menswear.

In 2007, the sports brand hired 361 designers from Korea and the designers who worked in Adidas and Nike together to design the product.