Han Style Clothing &Nbsp; Learn Foreign Brands To Take The "Fast Fashion" Road, Autumn And Winter Orders Rise Against The Trend.

In the first half of the year, the price of raw materials, such as the veil, was greatly surged and CPI rose.

"Orders for autumn and winter have doubled this year," Liu Shuren, chairman of Wuhan yuan Tian Garments Co., Ltd., told reporters: "production and sales in the first half of this year have doubled.

Mainly for us.

Li Hui, deputy general manager of Wuhan Aidi Group Co., Ltd. also introduced that the order quantity of clothing in autumn and winter was about 20% higher than that of last year.

But he also pointed out: "the cost of raw materials and accessories has increased by about 20% this year, and the cost of labor has increased by about 30%. Many garment enterprises are facing the pressure of adjusting the product mix and digesting the rising cost factors."

Raising prices seems to be a pressure reducing channel for garment companies.

In the women's clothing store, the reporter saw that a new cardigan containing 60% wool was priced close to 1000 yuan.

The store clerk said, "it is estimated that the price of women's clothing in autumn and winter will increase by 20% this year."

In the industry view, in this round of crisis, enterprises with market bargaining power can survive.

According to the survey conducted by Hubei Economic Commission in mid May, the operating rate of small and medium-sized textile industrial enterprises in Wuhan is only 80%, less than 10000 yuan.

But Li Qunbao, Secretary General of Wuhan Garment Association, told us: "there are about 1600 garment enterprises in Wuhan, but there are not many enterprises on the scale.

This year's adversity will promote the reshuffle of Wuhan's garment industry.

"Gross margin of the industry has dropped by about 5%, net interest rate is about 20%, and competition is getting more and more intense," Liu Shuren admits.

And Zara, H&M and other "fast fashion" foreign cards landed in Jiangcheng, and also saw a new way for Han style clothing.

Liu Shuren believes that the fast reaction to the trend is the advantage of Han style clothing.

Just before, many brands did not realize that this advantage should be turned into industrialization strategy.

In order to solve the problem of positioning and efficiency, it is quite appropriate for Han style clothing to go fast and fashionable in the future.