Industrial Packaging, "Humen Clothing" Brand To Sell Online.

The introduction of traditional physical stores into the overall online sales platform.

Reporters learned that an organization in Humen will join hands with Alibaba to build.

The industry pointed out that this kind of marketing mode that effectively combines traditional business with e-commerce is the first time in Dongguan.

The title of "Humen clothing" was launched in the early stage.

In July 24th, a road sharing forum called "the electricity supplier of manufacturing industry" was held in Humen. The forum was jointly organized by Alibaba, Dongguan net chamber of Commerce, Humen clothing association and Humen International Shopping Center.

At the forum, the Humen International Shopping Center announced that it will work with Alibaba, Dongguan network chamber of Commerce and other e-commerce service enterprises to create a third party e-commerce brand promotion platform. "We plan to centralize the entire Humen clothing brand and put it on the Internet as a whole, which will be crowned with the name of Humen clothing.

Clothing companies to build a physical store to join the online sales platform marketing mode, there were precedents in Humen.

In March 2009, a women's clothing mall in Humen took out hundreds of shops to support business students. Taking into account the impact of the financial crisis on the traditional clothing wholesale industry, the local government decided to guide these entrepreneurs to promote clothing e-commerce, that is, "1+1 (entity store + shop)" business model.

Graduates in the wholesale and retail stores at the same time, free to join the mall online trading platform.

However, in the end, due to various reasons, the sales mode of "1+1" is fading away from people's eyes. At present, the young people in the women's clothing city are hard to find.

Dongguan is the first time for industrial packaging to go online.

"What we want to enter is Humen's second tier brand, which is YISHION's Pine hawk, fox fairy, little tiger, Han Ni and so on."

For the failure of predecessors, the responsible person of Humen International Shopping City said that the main reason is not good brand clearance, but also lack of enough patience. The most important thing is that there is no emphasis on Humen clothing brand.

"What we need to do is that customers can go to the physical shopping mall in Humen to find all the clothing brands in Humen, and the virtual shop named" Humen clothing "on the Internet also integrates the top brands of Humen's clothing industry and their products.

Insiders pointed out that this kind of regional leading industry's top brands should be gathered in physical stores.