Establishing China Brand

The annual award of the Chinese clothing brand is after that. financial crisis Era, the emergence of Chinese clothing brand strength collective appearance

More and more domestic brands have come to the fore in the Chinese market, not only competing with international brands, but also showing the rapid development of the birth machine.

In the evening of March 28th, Oscar, the clothing industry, called the annual award of Chinese clothing brands. In twenty-first Century, the theater in Beijing was accompanied by an empty and graceful "dream dress".

The award ceremony centers on the national height, national level and national honor, and creates a fashionable and magnificent Chinese style hall of honor. In the nearly two hours of the award process, 13 awards, including the style award, the Innovation Award, the potential award, the achievement award and so on, have won their respective awards.

How is the brand made?

At the awards ceremony, GXG Won the style award. As a brand that has only been operating in China for more than 3 years, how can GXG get the market and the industry so positively?

Yu Yong, general manager of GXG, gave the answer. He said, "the most painful thing in this world is to persist, and the happiest thing is to persist. Now that I have chosen, why should I give up? Now I may not be able to define what success is, but I know what failure is, that is to give up.

The winner of Fujian's innovation is due to its right. SPA mode Successful operation. Ding Hui, chairman of the Nash group, said that when he started the business, he was "very sad" because "people say we are a hybrid brand", but he insisted on going on and has been committed to adhering to the SPA mode of innovation, though not the first researcher of "fast fashion". But they believe that with the recognition of the domestic business mode and the improvement of the comprehensive supply chain reaction speed, the SPA mode with Chinese characteristics will surely have a better and faster development.

Yang Wensun, President of Meyer, said that in recent years, product quality has always been the cornerstone of brand operation. But the quality of brand is the most basic thing. The difference between beauty and beauty is that all the other awards except the quality award are not encouraging us to make efforts. {page_break}

The winner of the marketing award is the voice from Shenzhen. As a brand under the shadow brand, the voice firmly grasped the brand advantage, and focused on rendering the female charm of intellectual elegance, fashion, leisure and vigor, and gradually formed a strong guiding force in the modern professional women consumers.

Yu Qigang, President of the fashion group, thanked the female consumers. "Thank you very much to all the ladies here. Without you, we will not have any of us. Thank you very much for the men here because every woman has the support of a man who loves her."

This year's value award is awarded to admiration. "High brand value indicates that we have a high gold content in the market and consumers, which also shows that our brand contributes a lot. We will continue to create beauty for consumers, transmit love and create more and better brand value for our society. Zhang Rongming, chairman of the group, said humorously, "actually, I didn't expect to get the prize, otherwise I would definitely wear my men's underwear to receive the award."

From insistence to innovation, from quality to marketing, and then to value, this is the road map of China's clothing brand shaping and growth. When the brand grows up, the greater the brand, the greater the responsibility it will take.

As Yang Xun, chairman of JEANSWEST International Limited, who has won the award, said, "after more than 30 years of development, our whole industry has taken a certain position in the world and has grown bigger. But in the future, we should make it stronger and better. This is not a slogan. It needs to be implemented step by step and step by step. The brand of JEANSWEST not only belongs to individuals and companies, but also to the nation and nation. We must bear our responsibilities bravely.

However, when we immerse ourselves in the scene of the joy of Chinese clothing brand, we should not forget the strength behind the development of clothing brands behind the clothing enterprises. It can be said that without them, the growth path of clothing brand will not be so smooth.

As the only sewing machine in the sewing industry in the world, which integrates sewing and sewing, the new Jack sewing machine Limited by Share Ltd is a representative enterprise of science and technology in the field of clothing and equipment in China. Guo Weixing, general manager, said: "we are committed to sewing sewing equipment, and have been committed to providing the highest technology sewing equipment for our garment enterprises in this field."

In the more than 10 years of development, Jack has made many substantial contributions to improving the contribution rate of science and technology in the garment industry.

Huang Fei, President of Shanghai Baisheng Software Co., Ltd., explains the close relationship between them and garment enterprises. "We stand behind the clothing enterprises, adhere to the firm belief and vision of IT technology to promote the business innovation of fashion enterprises, shoulder the new mission of promoting the business innovation of fashion enterprises, and revitalize the national brand as our mission, and jointly win the future with Chinese fashion enterprises."

In the hairdressing industry, the popularity of the top bearing is the common prosperity of Chinese clothing brands from another aspect. Lai Jianxiong, founder of popular beauty, said that "fashion beauty relies on hair accessories to make fashion industries and build up the development of Chinese clothing culture."

Du Yuzhou, chairman of the China Fashion Association, awarded the annual award of Chinese clothing brand to JEANSWEST chairman Yang Xun.

Welcome spring of brand

Qianmen commercial street, located in the most golden section of Beijing, has many international brands stationed here, and the most prominent position is occupied by Metersbonwe.

When asked about the sales situation, the head of the shop was unwilling to disclose the daily turnover, but simply replied, "it is not as bad as we imagine, but much higher than that of foreign brands."

The foreign brand mentioned by the director is Japan's clothing giant Uniqlo, and the world-famous fast fashion brand Zara and H&M.

Since its listing in 2008, Metersbonwe has made great progress in its sales performance and won the award of the sixth annual award of the Chinese clothing brand last year. According to its 2010 earnings report, the company achieved operating income of 7 billion 500 million yuan in 2010, an increase of 44% over 2009.

Metersbonwe is not alone. {page_break}

"Shill" has won the second China clothing brand annual award potential award. In recent years, he has not only developed into a famous western style clothing brand, but also opened up a unique service style in China, which was successfully listed in 2010.

"White-collar" has won the first annual award of Chinese clothing brand "style award", the third "Marketing Award" and the fourth "Innovation Award". It is easy to see from all previous awards from white collar brands that "white-collar" has become the leading brand of China's advanced garments after a few years.

This is not a coincidence, or any industry legend. It is not just a case of a brand, but a collective voice. Nowadays, more and more domestic brands have come to the fore in the Chinese market, not only competing with international brands, but also showing the rapid development of the birth machine.

Chen Dapeng, executive vice president of the China clothing association, said at the press conference after the award ceremony: "the grand prize has bred the team of Chinese brand dreams."

Indeed, the purpose of the annual award of the Chinese clothing brand is to promote the overall development of the brand through the affirmation of the achievements made by the brand in the year, and to promote the all-round development of the brand in terms of design, quality, marketing and innovation, so as to further expand the social awareness and social influence of the clothing brand, and at the same time enable it to play the role of example and pioneer, thus promoting the overall development of the Chinese clothing brand.

In fact, since 2004, China's clothing brand annual awards have won 38 awards brands, 79 nominated awards, 265 participating brands, and unwittingly gathered a group of elite Chinese clothing brands. Looking back on all previous award-winning brands, after winning the highest honor of the clothing industry, they have been showing more outstanding performance in the market and shopping malls, while maintaining their brand specific appeal.

All of these point to a fact that China is ushering in the spring of clothing brand.

In the industry view, the annual award of the Chinese clothing brand is the collective appearance of the rising power of China's clothing brand in the post financial crisis era. "Endless persistence, eternal innovation and brave bearing" are the internal causes for the rapid growth of Chinese clothing brand in a short time. The application of advanced equipment and IT technology, as well as the development of clothing culture, is a booster for the growth of Chinese clothing brands. An industry insider said, "it is not hard to imagine what splendid prospects China's clothing industry will be portrayed in the future."