[Research] On Chinese Professional Wear

At the forum, Chinese and foreign experts have conducted in-depth discussions and exchanges on related topics, and are actively working for China.

What will be the future pattern of the business market? What are the trends? What new features will the industrial development take? In April 19, 2011, "Ya Ya 2011 China".

China's new growth point

Jiang Hengjie, consultant of China Fashion Association

Ten years ago, I went to Las Vegas to study casual clothes and started the development of Chinese casual wear.

Over the past ten years, casual wear has been developing rapidly in China. It has become a highlight and growth point of our garment industry, and has been recognized by consumers, making China's garment industry closer to modernization and internationalization.

What will be the new bright spot and growth point of China's garment industry in the future?

With the development of the national economy, consumers' consumption patterns and consumption concepts have also undergone profound changes, and new pursuit has been made for the new way of life.

The development of professional wear is complementary to the development of high technology, the development of apparel industry chain and the value of brand operation.

In the past, business uniforms were simply uniforms.

Nowadays, professional clothing should not only focus on safety, hygiene, color and other functions, but also incorporate fashion elements. It is not only functional clothing, but also a humanistic concern.

In June 29, 2010, the China Clothing Association professional clothing research center was established in Beijing.

Research and practice over the past year show that the market of Chinese professional wear is huge, but the production base is still very weak.

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To accomplish the development mission of professional wear, we should do a good job in several aspects.

Note re technology research and development.

Organize the national excellent institutions and experts to gather and carry out technical tackling, and strive to form a consensus in a year's time on the concepts, contents and so on in the field of functional, high-tech and humanistic care of professional clothing, and lay a good foundation.

Do a good job in supporting industry chain related work.

Interact with functional fabric, hi-tech fabric industry and related market development team.

Based on the market, there are clear and detailed plans, with systematic goals and requirements.

Guide and standardize the market operation procedures of professional wear, prevent the market chaos of occupational wear market, and achieve the healthy and rapid development of the industry of occupational wear.

The development of Chinese professional wear is a new challenge, and the task is realistic and arduous. Under the guidance of the powerful country of clothing, with the efforts of the apparel colleagues, the development of professional wear will play an irreplaceable role in the development of the entire garment industry in the next 5-10 years.

Structural change in Korea

Zheng Genhao, President of Korea suit Association

In 2010, the scale of Korean clothing market reached 32 trillion 800 billion won, an increase of 12.6% over 2009.

The first half of 2011 is still an upward trend, but the rate of increase is slow. From the economic trend and market trend, the increase will be 6% this year.

Especially in the second half of 2008, group clothing of banks, communications, airlines and other organs has a huge growth trend.

In 2011, the quality requirements of group clothing in Korean clothing and fashion apparel industry increased by 5% over last year. The reasons for this increase are: first, the proportion of male labor force is more superior than that of female labor force; second, the traditional ideas and unchanged ideas in the past have changed greatly with the trend of the times; third, the innovation and changes of garment enterprises for the group clothing market have met the needs of the new generation of group clothes.

In 2011, the Korean apparel industry entered a new competitive field. The competition structure of formal dress, leisure, sports and underwear has changed. The market of casual wear has been rising for many years, and the market share of professional wear has increased rapidly, so that many professional apparel enterprises grow rapidly and grow and benefit from it.

The stones from other hills can be used to attack jade. Enterprises that understand and adapt to market changes will occupy the future market.

In the fast growing environment of high quality demand for professional clothing, we believe that more Chinese professional clothing enterprises will be able to correctly grasp the trend of the market and be used for change, not only in China but also in the world as a super class enterprise.

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Increasingly environmentally friendly Japan

Japan IRUKA CO., LTD President Matsuzaki Yoshi

From the beginning of 1970 in World Expo, Osaka, the market for professional wear in Japan has expanded dramatically and reached its peak in 1993.

After the bubble economy in 1993, the market has shrunk from the peak period to the 18 years of today. However, in recent years, the downward trend has gradually changed to a stable period.

In the 1970-1993 years of growth stage, the functional design of Japanese professional wear has been fully matured. Men's and women's suits are mainly made of woollen and wool blended fabrics. Most of the industrial clothing of the industrial enterprises use 100% cotton or more than 50% cotton components.

In the past 1986-1993 years, high price fabrics were widely used in the professional wear industry.

Since 1993, the trend has suddenly changed to 100% polyester and polyester fabrics with low cost, and this trend has been maintained until today.

One important reason is that Japanese society attaches great importance to environmental protection.

In 1995, Japan began to popularize the fabric made of PET plastic as raw material for recycled polyester fiber. Most of the professional clothing of the administrative department requires that this kind of material be used. Moreover, with the popularization and deepening of environmental awareness in Japan, recycled fabrics are becoming more and more popular in Japanese ordinary enterprises.

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Constantly innovating industry standards

Xu Jian, Secretary General of the national garment Standardization Technical Committee

In order to adapt to the development of China's professional wear industry, the national garment Standardization Technical Committee has done a lot of market research work.

In the process of making and revising standards, the bid committee will actively adopt international standards and advanced foreign standards, and combine with China's national conditions and the actual situation of professional clothing enterprises, and selectively compile some technical requirements (such as environmental protection, safety, functionality, etc.) into the standard of professional wear, so as to improve the overall level of our professional wear standards.

According to the actual conditions of our country and the actual situation of the professional clothing enterprises, we choose to integrate some advanced technical requirements of foreign countries into our standards so as to facilitate the technical exchanges between our professional wear industry and international counterparts and to promote the management and development of the standardization of our professional dress. This can not only reflect the autonomy of our country's clothing standards, promote the healthy development of the national brand of our clothing, but also fully absorb the advanced experience and technology from abroad, promote the upgrading and upgrading of our garment production technology, and improve the quality level of the clothing products.

It will play a positive role in standardizing the sales market of our professional wear and promoting the quality level of our professional wear by fully controlling the standard of domestic and international standards, revising the standard of our professional wear, improving the standard and technology level of our clothing standards, promoting international cooperation and trade, and making consumers confident in product quality.

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Advanced manufacturing mode

Wen Lisheng, deputy director of the China Garment Association Expert Committee

Professional wear is the product of social division of labor. It is changing and developing along with the replacement of human society in ancient times, slave society, feudal society, modern society and modern society.

Professional clothing is the carrier of clothing science and technology culture, and is the inevitable result of the development of science, technology, economy and culture.

At the same time, professional wear is also the product of social organizations and classes in accordance with laws, regulations and regulations, and has the functions of symbol, comfort, functionality and internationalization.

China has 650 million of the industry, 150 million fixed jobs, and sixty million of its output value.

Professional clothing is the most complete clothing system, and the market potential is enormous.

To satisfy the market, we need advanced manufacturing and management mode.

The mode of Mass Customization: the production mode of professional large scale customization can achieve diversification and customization through flexibility and quick response. It can develop, produce, sell and deliver enough products and services that are diversified and customized, so that almost everyone can buy the products they want.

The mass customization production mode is formed on the basis of networking, automation and informationization. It is the urgent requirement and the global requirement of the business dress customization, and it is the essential requirement of the complete career dress system.

Network dynamic alliance manufacturing mode: network dynamic alliance manufacturing is a cooperative mode that enterprises can combine to ensure the market advantages of all parties through cooperation with modern network communication technology, seek new scale, standard, technology or location to cope with common competitors or push business to new fields, and form a cooperation mode between enterprises to form mutual cooperation and resource integration. Alliance members can be cross industry enterprises of the same industry or various parts of an industrial chain.

Alliances are dynamic, temporary, non permanent, and long-term.

All enterprises are equal in status and operate independently.

Cloud manufacturing mode: clothing product life cycle manufacturing is divided into three stages, namely, pre manufacturing stage (such as argumentation, design, processing, sales, etc.), manufacturing stage (such as use, maintenance, maintenance and operation management services, etc.) and post manufacturing stage (such as dismantling, scrapping, reclaiming and regeneration).

From "manufacturing products" to "manufacturing services", professional clothing enterprises should learn to manage MRO with service oriented, so as to realize the "cloud manufacturing" of enterprises.

MRO is the abbreviation of English maintenance repair and operation, that is, maintenance, maintenance and operation management. It is a new mode of service oriented, efficient, low energy consumption and knowledge-based networked manufacturing.

The mass customization production mode, the network dynamic alliance manufacturing mode and the cloud manufacturing mode are the direction for Chinese professional wear "12th Five-Year" and "13th Five-Year".

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The coming of brand age

Yuan Wenkun, executive vice president of the group

From the perspective of world economy, China will look at the market from the perspective of development. In the next ten years, Chinese professional wear will go to maturity.

Over the years, enterprises specializing in the production of professional clothing have accumulated abundant customer resources, production resources, wide sales channels and brand reputation in the field of professional wear. They will become the strength of the industry.

China's professional wear not only has room for development in objective demand, but also has the necessity of rapid development in subjective operation. The era of professional clothing brand has arrived.

Today's market is the brand market.

With the same raw materials, the market price of the brand clothing with great quality and perfect service is huge.

Building brand professional wear is an effective way for enterprises to maximize profits.

One is media publicity, the two is to improve the level of technology and equipment, three is strict internal quality management, and four is perfect after-sales service.

After years of practice, there is a big difference between the production and sale of professional wear and the sales of brand clothing.

In the premise of ensuring the quality and technology of the products, besides the fashion and popularity, the store sale is only suitable for a certain group of people.

The production and sale of professional clothing should also take into account the suitable age for people of all ages. According to the requirements of customers, combined with professional characteristics, team culture, age structure, body characteristics, and wearing habits, we should consider the color, fabric, style, shape, collocation and other aspects of clothing, and provide the best design scheme to create a new professional image with rich connotation and taste for customers.

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As a result, sales of professional wear is a more complex and in-depth form of sales.

First of all, in addition to national uniform standards such as public inspection, judicial and other professional uniform, the design, version and production of other professional clothing must first understand the characteristics of the industry.

For example, in the financial industry, the employees have more time to work on the desk, so the clothing needs to have an appropriate amount of relaxation on the back, which is convenient for work.

Secondly, in-depth study of the humanities characteristics, wearing habits and climate characteristics of various regions, in the design, add a certain amount of allowance, use functional fabrics, make the dress more comfortable and fit.

In the design, we should give full consideration to the clothing characteristics of every customer, and ensure the clothing fit of each person in production so as to ensure customer stability and brand awareness.

Obviously, in order to complete a large number of orders and reflect individual customization, it is the most important problem for professional clothing enterprises to solve.

For example, on the basis of absorbing Japanese single volume, we have a strict, standard and rationalized production procedure from volume, input, cutting, sewing, ironing and packaging.

The introduction of CAD, CAM single cutting system, Sweden hanging production line, Italy automatic evaporation line and other international advanced production equipment has realized the design tailoring computerization, sewing high speed standardization, and heating stereoscopic steam.

At the same time, every year, the company carries out targeted training for the quantity personnel, so as to ensure that the fitting rate of men's clothing reaches over 98%, and the fitting rate of women's clothing reaches more than 97%.

According to the characteristics of different industries and the Somatotype Characteristics of clothing personnel, we formulate corresponding fitness rates, thus restricting the personnel of the volume.

Of course, the industry is facing the problem of malicious competition, and the development is more suitable for the problem of professional clothing. It is necessary to build a suit service system suitable for China's national conditions and in line with China's industrial target group.

On this basis, we also need to create brand-name products for Chinese professional wear, and form leading products with famous brand products as the backbone, forming an industrial chain cooperation system linking upstream and downstream.

Thus, in the next ten years, we should vigorously build up the value system of the professional clothing, establish the values of the profession, and increase the social contribution rate of the professional wear. We should focus on the scientific values of the scientific development and efficient service, and build the leading product chain with advanced technology, advanced design, advanced ideas, reasonable industrial layout, and famous brand products as the backbone.