Quanzhou Leather Shoes Brand Seeks Department Store Cooperation &Nbsp; Enhances Brand Influence.

In June 8th, when the terminal system dominated by exclusive stores occupied a place in the domestic market of big and medium cities, some Quanzhou

The three day ninety-ninth China shoe industry leather goods fair and the "famous brand shop" docking exhibition was held in Shanghai last week. A number of Quanzhou leather shoes enterprises such as Jin Mai Wang, Gao Li Ke, Jin Wang and so on went to Shanghai to participate in the exhibition.

Lin Yingwei, general manager of Fujian high shoe shoes Development Co., Ltd., from Jinjiang, revealed that the first day of the exhibition was co operation with the Dongfang department store system.

He said that this year is an important year for the promotion of the company's brand B0SSERT, and plans to seize the channels of high-end quality department stores.

Fujian Jin Mai Wang shoes and clothing products Co., Ltd. and Hongkong Jin Wang shoes and Garment Industrial Development Co., Ltd., which also originated from Shishi, also showed a strong desire to enter the department stores through exhibitors.

Chen Hao, director of marketing, said in an interview with reporters that they have opened hundreds of stores in various parts of the country, and the foundation is fairly good. In order to further enhance the brand image, they are ready to march into department stores.

"We have tried water for one or two years in Sichuan, Hubei and other places, and the results are good. Now we are ready to launch the new sales model to the whole country.

Because department stores have a good effect on improving product quality, image, sales price and brand awareness.

He said.

It is understood that nowadays, more and more shoe brand enterprises have built up outlets such as direct stores and franchised stores, occupying the market of large and medium-sized cities in China. With the saturation of shop resources, the growth of brand value and the change of consumers' psychology, the terminal sales channels of brands are becoming increasingly tight, so the dispute of shoe enterprises' channels is inevitable.

Only when shoe enterprises seek new breakthroughs in terminal channels can they expand their development space, and the Department Store channels can indeed solve the problem of sales channels for brands in a certain way.

Many shoe companies that win the brand and capital advantage in the regional market go all the way to the department store channel.

By leveraging high-end department stores, we can enhance brand awareness and influence, set up a good image of shoe companies, and lay the foundation for gaining more market share.

According to the insiders, in recent years, China's consumption has rapidly escalated, and domestic retail formats have undergone tremendous changes. Stores in the department stores have gradually become mainstream channels, becoming the best image display platform for many dominant brands, and the most popular consumer sanction places, and have begun to affect the consumption trend of urban residents.

Therefore, shoe enterprises should be bigger and stronger. The department store channel is an inevitable choice for enterprise development and brand upgrading. It has enough number of consumers, and it can bring sales volume to several times more than other channels, so as to achieve the established profits and goals.

But on the other hand, in this seemingly promising field, everything is not as simple as imagined.

Before choosing to enter department stores, every industry, including shoe makers, needs to face a problem, which is high cost.

There are many debit points in department stores, there are many kinds of fees, such as entry fee, bar code fee, promotion fee and so on, and the cost of promotion or marketing is also very high. These accumulated high commercial costs make some shoes eager to carry out their shoes in department stores.

There are some shoe companies that have no ability to invest continuously after entering the department store under this pressure, but can only quit reluctantly.

Huang Qihuan, chairman of Hongkong Jin Wang shoes and Garment Industrial Development Co., Ltd. frankly said that they had encountered many difficulties in developing the department store channel.

"The development of department stores is difficult at the early stage. It takes at least 3 to 5 years for the market to grow. But as long as the department stores are open, the latter is easier to maintain.

As a result, shoe companies only have to think twice before doing what they can and do what they can to make good preparations and plan every action strategy. Only by fully grasping can we have the chance to win the battle.

He said.