How To Grasp Exhibition Marketing

In the exhibition, manufacturers, wholesalers and distributors are gathered together to exchange and trade. It is a marketing platform between enterprises. Enterprises should grasp marketing skills in order to find more customers, develop more business opportunities and receive more customers' orders. How can enterprises grasp the exhibition marketing?

First, enterprises should choose effective exhibitions.

For small and medium enterprises,

(1) considering the visibility of the exhibition, the higher the visibility of the exhibition, the more the exhibitors and buyers will attract, the more likely the paction will be.

If a new exhibition is to be attended, it depends on who the sponsor is and how appealing it is in the industry.

(2) considering the contents of the exhibition, the exhibition is becoming more and more specialized. The exhibitors should first understand the exhibition and choose the exhibition with the same theme, so as to avoid going astray.

(3) exhibitors must also have a detailed understanding of the venues, charging standards and attitudes to exhibitors, so as to decide whether to sign up for the exhibition.

Two, enterprises should do well in exhibitors' work.

When the company decides to participate in the exhibition, it should not only know the knowledge of the exhibition, but also recommend the exhibition.

1. Preparation work before exhibition

(1) design and make arrangements for booth layout. In order to achieve a good display effect, highlight the image of the enterprise. This requires not only the novelty and originality of the booth layout, but also the decoration features and the application materials of the booth.

(2) designing and packaging exhibits, exhibiting exhibits to visitors and target customers is an important part of the exhibitors' activities. According to the exhibition industry information, the products with unique and striking packaging, striking display, application of electricity, sound and sound, are closely related to exhibitors and target audiences.

(3) the compilation and production of publicity materials, according to the different themes and purposes of the exhibition, we need to develop different slogans for the exhibition, compile different publicity materials, and require concise texts, new designs, exquisite designs and rigorous printing.

(4) the training of exhibitors and the words and deeds of exhibitors are undoubtedly

(5) the production of souvenirs is a wonderful and meaningful souvenir for visitors and audiences. It can enhance the impression and maintain a longer publicity effect.

2. Extension work

(1) to understand the development trend of the industry and observe the development trend of the industry, and collect all kinds of valuable customer information and industry information.

(2) vigorously carry out various publicity and public relations work; focus on visiting some target exhibitors and potential customers, exchanging information with each other, further establishing partnership with them, promoting cooperation projects and seeking partners.

(3) actively participate in the exchange activities of the exhibition, through lectures, lectures and other forms, to vigorously promote the enterprise culture and establish the brand image of the enterprise (product).

(4) exhibition demonstrations will be held at the exhibition site to distribute corporate (product) publicity materials and selectively give souvenirs to target customers.

3. Post exhibition work

(1) summary after the exhibition; a considerable number of exhibitors will win the "big escape" after the withdrawal. After returning to the unit, the collected business cards will be turned over or arranged to enter the computer, even if the exhibition is completed.

In fact, enterprises should also make a comprehensive summary of the implementation of the work.

Compare with other exhibitors, find out the successes and shortcomings, absorb experience and strive for more opportunities to participate in future exhibitions, so that the level and quality of exhibitors will be improved continuously.

(2) reasonable use of information to track customers; classified information should be collected for the valuable information collected at the exhibition; and key customers and potential customers should be followed up promptly after the event.

(3) readjusting the development strategy of enterprises. According to the industry development trend and industry dynamics, enterprises should strive to find their own gaps and deficiencies, adjust and optimize production structure and management level as soon as possible, and determine new development strategies and new objectives and tasks of enterprises.