Stand Out In The Crowd.

How can we achieve the best effect of exhibition?

Here are the following aspects:

First, stand tall and stand out.

How to stand out of the crowd is mainly reflected in the exhibition layout.

In order to show the display effect of standing in a crowd, in addition to the improvement measures taken according to local conditions, the following principles should be adhered to: 1, persist in being different and take a new road; 2, shape must be unique and strive to be "superior"; 3, seize the favorable terrain and show its core; 4, be a leader and become a deer after sheep (or a chicken tail); 5, make use of modern high technology and use modern materials to create a brand new image; 6, when the lighthouse is illuminated.

All of these are good ways to establish a dominant position and become the best way to become a crane.

Two, three-dimensional momentum, to achieve a full range of

An exhibition is a great opportunity to introduce an enterprise, publicize an enterprise, and display the image of an enterprise or a group.

At the same time, it is also a good opportunity for the vast number of consumers to understand the product of an enterprise, so publicity and public relations are very important.

Therefore, we need to solve the following problems:

L, get in touch with the news media at the exhibition site, prepare for publicity, and make good publicity with the local TV newspapers.

If the conditions permit, organize a good press conference and draw up a detailed publicity plan.

In the time before and after the exhibition and exhibition, orderly advertising is best seen in the form of soft advertising.

2, send all invitations to all exhibitors with business contacts and local agents as well as relevant departments such as news media, industry and commerce tax, administrative organs, etc., and hold 1-2 fellowships before the opening of the exhibition or after the exhibition.

In addition, the corresponding promotional contents should also be displayed for the main hotels and hotels where the main customers are participating. For example, the signs in the hall, welcome banners, publicity materials for the distribution of the rooms, fruits, etc., should be considered as carefully as possible.

3, prepare sufficient publicity materials.

They include: company introduction, regional or group introduction, publicity materials and posters for exhibitors, etc.

4, establish a good coordination relationship with the local government and provincial and national organizing committee leaders.

In particular, leaders of the organizing committee responsible for the whole exhibition should actively solicit their opinions and report their work to them for their support and assistance.

This will solve many practical problems.

5, do a good job of atmosphere.

In medium and large scale.

6, off-site display.

In order to match the internal display and achieve the effect of internal calling, it is also possible to arrange outdoor display in the square before the exhibition hall and on the main road that personnel must go through.

These outdoor displays: first, the choice of form, such as arches, balloons, large cloth, light boxes, road signs, small flags, and creative modeling works, such as "the Great Wall gate tower", "nine Tenglong" and "aircraft submarine" on display at the national sugar and Wine Fair in Chengdu; two, the selection of display locations, such as bustling downtown areas, shopping malls, supermarkets, stations, squares, bridgeheads, high-rise buildings and main avenues around the exhibition hall.

If it is a food category, it is necessary to organize a good taste of the gift giving activities, and prepare the corresponding facilities or consult the guestbook.

In accordance with the above activities, in order to ensure its effectiveness, we should pay attention to 3 points in publicizing public relations in the exhibition period, namely, liaison with all aspects of the relationship, decorate bright spots advertisements, and receive good customers and friends.

The so-called "relationship" refers to the relationship between the parties concerned and the parties concerned.

At the crucial time, we need some emotional investment, such as giving gifts, sending souvenirs, organizing tours, etc.

In a word, we should try to satisfy these relations as much as possible.

The so-called "bright spot advertisement" refers to whether it is the exhibition hall layout, outdoor advertising, or some aspects of soft advertising. We should strive to create 1-2 bright spots, or one bright spot after another. This highlight is either the exhibition or outdoor display, which is different from the extraordinary, the odd wins, or the hot news produced in the soft advertisement.

This hot spot must be heated to the "idea". How to make it hot and how to warm up requires careful planning and good creativity.

It is a reasonable thing to receive a good customer friend, and it is also a very important thing.

In order to ensure the best effect of exhibitors, the following things should be done before, after and during the exhibition: prepare for the preparatory work before the exhibition, such as the investment of exhibitors, how to do the best things with the least money, what kinds of best things to do, what kind of standards are most suitable for the exhibition, which forms are the most innovative, and which can create a better form. How many items and materials are prepared, how to arrange the accommodation and how to entertain them?

During the exhibition, how to carry out the activities, how to collect information, how to achieve the effect, what has been done, what has not been done, and has not achieved the desired effect, etc., all of these should be summarized.

In addition to the summary of the day, the conclusion of the whole activity is also necessary.

If necessary, we should carry out demonstration evaluation.

To give scientific evaluation is more conducive to the development of the next exhibition.

These assessments must be quantified, scientific and accurate.

In short, exhibiting is also a scientific cultural activity, and there are many skills.

Well done, it can really get twice the result with half the effort and achieve the goal of doing more work with less money.

Therefore, it is necessary and necessary to conduct scientific research on exhibitors and create standardized implementation standards.