Exhibition Marketing Details

Every year, exhibitions in various parts of the country provide a large platform for product exhibitors and business signing and collecting customer information for various industries. Exhibitors are also making various efforts to maximize the effect of exhibitors' participation.

However, what many exhibitors fail to understand is that at the exhibition, the booth is more and more showy, and the activities become richer and richer, but with little effect, some even have few audiences.

The reason is that many exhibitors always attach importance to the whole process, but ignore the details of exhibition marketing.

Every trade exhibition is a platform for enterprises to display themselves to the same industry once a year to achieve exchanges and cooperation.

During my visit to CFE2009, the author found that the organizers held many technical exchanges, keynote lectures, academic forums and other activities during the exhibition.

For example, the exhibition audience organization has always been a concern for exhibitors.

It is understood that CFE2009 organizers have invited a large number of professional spectators, including dealers, through past exhibitions.

According to statistics, the number of professional visitors of CFE exhibition in 2009 increased by 50% compared with the previous one.

For this part of the professional audience, the exhibition has specially set up new product exhibition, T stage show and other activities, so as to provide exhibitors with a great opportunity to display their new products.

"We have participated in many other exhibitions before, and the proportion of professional spectators is relatively low, and this time, 100 percent of the visitors to the CFE2009 exhibition are professional customers, which is very effective for our new product promotion."

Wang Mingfa, general manager of Jiangsu Heng Shun Group, told the author, "moreover, we have booked the booth next year, and we will continue to come next year."

For example, there are many exhibitions.

For example, in view of

Details determine success or failure.

Little details seem to be very small, but the CFE exhibition is following the principles of these exhibitions to make the exhibition bigger and stronger.