Summer Clothes Grab &Nbsp; &Nbsp; Autumn Clothes Appear On The Market More.

Beginning of autumn, it will be over in summer. Many shopping malls and clothing stores in Xicheng begin to deal with summer wear. On the other hand, the brands should be able to wait for the season to put their faces in order to win the business opportunities.

　 Summer "cabbage price" good time to rush goods

The continuous rain and the cool weather have made the public feel the autumn. Businessmen are racking their brains to figure out a variety of tricks to clean up this year's summer stock.

Location: Chong an temple pedestrian street.

Key words: summer clothes come out, "last Craziness"

Yesterday morning, reporters came to Chong an temple pedestrian street, all kinds of seasons. Discount? The signs made the market more bustling. "Take a look, ah, the whole summer dress to buy one get one!" at the door of a clothing store, the clerk quickly clapped his hands and shouted loudly, causing many people to stop in. Reporters scan the circle. The price of the summer clothing in this store is between 59 and 159 yuan, and the promotional advertisements of "buy one get one free" and "season end clearance" are full of shop windows.

"These two days must be the most cost-effective way to buy summer clothes. style It has already been discounted, and now buy one, send one, almost the price of Chinese cabbage! "After the clerk finished speaking, he hurried to get another customer, which was very busy. Miss sun, who is picking clothes in the shop, told reporters that she saw a piece of clothing in the shop last month, but she didn't buy it at that time, and now the price is less than half of the original price. "Hundreds of dollars in summer clothes, now tens of dollars will be able to buy, of course, cost-effective." Miss Sun said that she chose all the styles that were relatively simple and not so outdated, so that they could be worn next summer. "Buy one get one free", "first 30 percent off, second pieces 50 percent off", "full court clearance", "sell at a loss"... Almost every store in the whole commercial street has a sales promotion sign. "The main purpose is to prepare for the upcoming autumn market." A shopkeeper of a clothing store in Chung an temple said that it is basically the "last Craziness" of the summer clothing coming out, and the new products will be listed on the market in autumn in 9 and October.

Location: Street clothing store.

Key words: seize the goods and refuse to make a counter-offer.

"If the rest of the summer clothes are left behind, they will probably be put in the next year." A private street in preschool Street Couture The boss told reporters, "as soon as possible to return the funds can not delay the listing of autumn clothing, otherwise the summer clothing goods pressure is worthless in the hands."

However, these privately run clothing stores did not set up a "clearance" position in a big way. Instead, they directly divided the summer clothing into 49 yuan, 59 yuan, and 69 yuan, and indicated that they did not accept counter-offer. The shopkeeper said that clothes like them did not have much profit. Customers like to make a counter-offer. If they make a discount, they will not even drink the northwest wind. Coupled with the impact of ultra low sales discounts in shopping malls and commercial streets, the sales volume of these private stores has been affected. Faced with these, some shopkeepers began to push autumn clothes, while summer clothes were mostly concentrated on a shelf for cleaning. "Compared with shopping malls, small shops have more styles of clothes, faster updates and better prices, and now they are looking forward to cool weather." The shopkeeper said.

　 Location: shopping malls in downtown area

Key words: the opportunity has taken the lead.

Compared with the craziness and craziness of pedestrian streets and street shops, several large shopping malls in downtown area seem more calm. At the end of July and the beginning of August, large shopping malls will occupy the main business opportunities of summer discount. Although many counters also offer discounts and discounts, compared with the 80 percent off or 70 percent off strength of the sale, the stimulus intensity is much weaker.

A store clerk told reporters that the summer clearing up came earlier this year. From the end of June, the discount activities were launched in the major shopping malls, and reached the peak at the end of July, so at the end of August, the market appeared calm. "The sale at the end of July will basically be" bottom finding ", and the inventory of each counter is almost the same. Now it is possible that swimsuits and broken codes will be more severe. {page_break}

　　 Panning strategy

The classic index is not easy to see through the "pop index".

It has become the consensus of many consumers in Xicheng when they take advantage of the season discount. They have also summed up a set of "discount strategies" in the process of continuous practice.

"We must pay attention to the design of seasonal goods, and try not to choose the style and color of the tide. Otherwise, it will be outdated to wear it again next year, because the more tide clothes are, the easier it is to be eliminated by the trend." Shopping Mademoiselle Tao suggested that it is best to choose classic models so that it is not easy to see through the "pop index". "To see that the discount should be calm, do not be casual", and buy many pieces after home, and find that they are not very fond, but waste. At the same time, she emphasized that many discount items do not provide a refund service, so try it on if you can try it on, try to check it carefully, avoid buying defective products, and eat your own food.

　 New style of autumn wear comes first.

On the one hand, it is a hard sell for summer wear, while the autumn is quietly listing. Most of the new autumn clothes are placed in a prominent position, but the quantity is not large. Moreover, the newly listed autumn wear materials are relatively thin. If they are not carefully identified, it is difficult to distinguish from summer wear, so they are more suitable for the season to wear. A salesperson said that this autumn dress is only a transition of summer clothing, and the real autumn dress will only be listed in September.

"At present, it is still mainly based on discount summer wear, and the number of autumn brands listed on the major brands is limited. They are all part of the exploration stage. Once the autumn clothing is opened, there will be a large number of autumn clothes listed for customers to choose." In a shopping mall in a women's clothing area, a salesperson told reporters that the competition in the clothing market is becoming increasingly fierce. It is also for the purpose of snatching the market ahead of schedule. However, there are not many people buying autumn clothes at present. Generally, the 9 and October sales season is the peak season for autumn clothes sales.

It is understood that in August each year, the market will begin to introduce autumn clothes. By the beginning of September, the proportion of autumn clothes will account for about 80%. At that time, it will also be close to the National Day holiday. However, in recent years, many consumers feel that autumn clothes are getting up earlier year by year. The main reason is that manufacturers and businesses take early clearance, early season change and new products in order to expand their market share. The current autumn listing is only the first batch and the volume is relatively small. By the middle of September, the second batch and the third batch of goods will be put on shelves one after another.

According to one industry insider, the new listing of autumn clothes is sold at the original price. Although sales are not large, the profits are considerable. The major brands are competing for the new style of autumn clothing. One is to meet customers' shopping needs when the weather changes suddenly.

However, many people seem to be not "cold" for the new autumn dress, and the price of "high above" is a deterrent to many people. "The autumn clothes that are listed on the market are all new. They must be very expensive." Ms. Yip told reporters that if she were not in urgent need, she would not buy the new autumn dress, which would be neither cost-effective nor practical. She thinks that autumn dress can be bought until mid September or national day. At that time, not only will the style increase a lot, but the price will also drop. In this regard, a former clothing store operator said that the current purchase of autumn clothes is mainly a small part of fashion people, most of the consumers stop in front of autumn clothing, just to understand the trend of autumn clothing in advance.

　 Prevailing wind direction

This autumn clothing is popular with orthodox practical colors.

What is autumn fashion this year? The reporter interviewed found that the color of this autumn clothing is the main color. In a brand clothing store, the newly listed autumn dress is slightly "low key", the color is mostly black, silver, gray, and so on, contrasts with the bright summer wear.

"The trend of this year is still returning to its true colors. The prevailing colors in autumn are mainly orthodox and practical colors." The shopkeeper of a clothing shop in the temple of Chong an told reporters that in order to keep up with the trend, he often paid attention to the popular factors of each quarter, and collected a lot of information before the purchase, so as to grasp the trend of the season. She said that the main colors of this autumn are camel, black, gray, silver, olive, navy and so on. The clothing based on these hue seems not to be eye-catching, but it is not easy to be out of date with the prevailing trend of practicality.

Reporters learned from some physical clothing stores and online clothing stores that cardigan dresses, fur collar and fur decorations and lace making are a popular trend this year. Clothing with soft colors, harmonious coloring and clothing that displays rural flavor through lace, embroidery and weaving accessories are also popular elements.

Mashup still occupies the main position of the way of collocation, which includes the mixture of romance and futurism, the mixture of sports and national styles, and the conflicting combinations of the same clothes, such as the collision of colors.