Xidan Yansha Restructuring To Become The Retail Leader

Over the past year, the merger of Xidan shopping malls and new Yansha Holdings has been renamed Beijing's first group Limited by Share Ltd, becoming the end of the integration of the large state-owned commercial enterprises, and the starting point for the new commercial aircraft carrier to test the business of Beijing.

After reorganization, Beijing Xidan shopping malls and new Yansha group will share in commercial property and capital resources.

In the future positioning, "to do their best" to achieve their own advantages has reached the goal of achieving mutual promotion of brand value without competition.

Restructuring to become a retail boss

Following the Beijing capital agricultural group and the capital liquor group, another "first prefix" aircraft carrier was announced.

In July 22nd, the Limited by Share Ltd unveiling ceremony of Beijing first business group was held in Beijing.

Beijing Xidan shopping malls and new Lufthansa group announced the completion of the reorganization of the two sides. The Xidan shopping center of the listed company was also renamed the "Beijing first group Limited by Share Ltd", and the securities were changed to "the first business shares" for short.

Senior executives said that this marks the beginning of the new integration phase of the new company, which is only the first step in the company's Long March.

The completion of the paction means that the new Yansha holding group becomes

Xidan

Why does a good business condition fail to fill the loopholes of the year? The financial statements show that the management fees of Xidan shopping malls have remained high for a long time.

In 2004, the management cost of the company was 194 million yuan and 272 million yuan in 2005.

After that, the management cost of the company dropped, but by 2009, the cost of management rose to 346 million yuan, and in 2010 it reached 426 million yuan.

It is such a long term non dividend company that bought the new Yansha group in November 2010 for 2 billion 400 million yuan.

This asset reorganization has been approved by the Beijing SASAC, and the SASAC has always hoped to build a department store aircraft carrier as the main driver behind the acquisition. It hopes to achieve this wish by helping Xidan shopping malls expand.

After the completion of the acquisition, Xidan shopping malls will become the largest retail companies in the Beijing area.

Learn from each other's advantages and gain profits from each other

The launch of the "Xidan first brigade" commercial aircraft carrier also means that

In addition, in the industry view, although the new Yansha holdings operating performance has been climbing steadily in recent years, but behind this is hidden trouble of operating costs are not easy to control.

A senior state owned department store executive said that the purchase of commercial property has been increasing in recent years to avoid the risk of rent control.

In his view, in general, as long as the market starts to make profits, the property side will raise the rent substantially.

At present, the new Yansha holdings owns Jin Yuan's new Yansha MALL, Je Ssha O Teles, Yansha friendship mall and the "Hi you mansion".

It is understood that Jin Yuan's new Lufthansa MALL, Yansha outlets and valuable friends building last year's performance has reached the highest level in history.

Only the sales of the Yansha outlets reached nearly 3 billion yuan, which is even equivalent to the total sales performance of all the stores in Beijing and Xidan.

In fact, compared with new Lufthansa holdings, Xidan shopping malls will also benefit from restructuring.

The financing function of listed companies is an important means to strengthen the capital chain of enterprises and speed up the development process of brands. However, the lack of financing capability is a major bottleneck of "old Xidan".

With the injection of new Yansha holdings of high quality commercial assets, the support for all new businesses will increase substantially, and the problem of financing difficulties in Xidan shopping malls will be improved.

The effect of the reorganization has been fully reflected in the comprehensive operation index.

By the end of 2010, the total assets of Xidan shopping malls and new Yansha group amounted to 4 billion 869 million yuan, owners' equity 2 billion 307 million yuan, business income of more than 10 billion yuan, total profit of 571 million yuan, 239 million yuan of net profit attributable to the owners of the parent company, and 0.36 yuan of earnings per share.

In the first half of 2011, the main business of Xidan shopping malls and new Yansha Group continued to maintain a relatively fast growth trend, and sales revenue and business profits increased significantly.

In July 20th, Xidan Shopping Center issued a notice of pre performance increase in the first half of the year. The net profit attributable to shareholders of listed companies increased by 700% compared with the same period last year.

The location of Xidan shopping malls is different from that of new Yansha brands. At present, Xidan's shopping malls are mainly popular fashion stores and exclusive franchised stores, while new Yansha holdings are mainly high-end department stores, community leisure shopping centers, outlets, and large integrated shopping centers.

From the perspective of brand management, Xidan shopping malls and new Yansha are currently famous brands in Beijing and even in the whole country. They have different business models, consumer groups and channel advantages.

Reorganization can make the company realize the mutual promotion of brand value without the competition of the same industry.

After the reorganization, the brand of Yansha mall is located in high-end boutique stores, and the future expansion is mainly in Beijing.

Xidan shopping mall brand positioning City fashion department, the appropriate area outside Beijing to consider the Xidan shopping mall as a brand for department store chain expansion.

The future will focus on community shopping centers and expand in Beijing and surrounding areas.

Next, the first business shares will focus on how to further exploit the advantageous resources on the basis of this, and effectively integrate and enhance the business performance to a new high.