The "Disposable Consumption" Of Shopping Malls Is Unreasonable.

With exercise becoming a more pressing means for more and more fashionable white-collar workers nowadays, outdoor sports are rapidly warming up, and outdoor equipment is also selling well on the Internet, among which footwear consumption is the most.

As a B2C online shopping platform, sales of Taobao sports outdoor products doubled several times in the first half of this year, which has increased by nearly 5 times compared with the same period last year.

Data show that in the first half of, sales of shoes in Taobao mall had exceeded 1 billion 300 million yuan, and undoubtedly became the largest online footwear store in China.

Sports and outdoor footwear sales are high.

Brand gathering popularity

Footwear executives at Taobao mall said that sales of outdoor products, especially footwear products, also rose as the outdoor sports increased and tourists increased.

"Sports shoes,

The most popular sport outdoors shoe is the apprentice.

Outdoor products differ greatly from north to south.

Male is the main force of consumption.

Taobao mall outdoor supplies official said: "

Not only are footwear consumption different, but outdoor clothing is also quite different.

In the north, because of the less rainy season, consumers demand greater demand for three in one assault clothing and fleece, and down clothing, while in the south the air temperature is high and humidity is high, and there is little demand for extremely cold clothing. Instead, some fast drying clothes, functional T-shirts and thin two story clothing are more popular.

"For example, functional T-shirts, which replace dry clothes quickly, become the main trend of outdoor clothing in summer."

The person in charge said.

Data show that this year, whether in the north or the south, the sales volume of outdoor clothing is the highest, accounting for about 17% of outdoor clothing.

Among the more popular brands are Kailas, Jackwolfskin, polar star (Shehe), The North Face, unlimited life and so on.

In addition to outdoor shoes, clothing and bags, binoculars, outdoor lighting, tents, fishing equipment will also become good outdoor products in the second half of the year.

From the consumer analysis, the male consumers of outdoor equipment are significantly higher than that of women, the proportion is roughly 7:3, and men become the main force of outdoor products consumption.

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Convenience or trouble?

Recently, a Korean video on micro-blog has shocked a large number of netizens. In the video, businessmen posted goods and corresponding barcodes on the fence. Users only need to take barcode with cell phone cameras to complete the purchase. After they arrived home, courier had sent the goods to their home.

This is actually a microcosm of the current very hot mobile shopping. After combining the mobile Internet, mobile phone, bar code, camera and mobile phone payment, users will enjoy an unusual shopping experience.

At present, domestic e-commerce enterprises are competing for mobile e-commerce to launch Symbian, Android, iPhone and other smart phone system clients, so that users can further "go shopping" on mobile phones.

Ari analyst predicts that in the next 3 years, mobile shopping will be the first in the development of mobile Internet, and the growth rate will reach 121%.

However, in reality, the experience of user mobile shopping is not very satisfactory.

It is reported that there are customers who randomly log in to several large e-commerce enterprises. The mobile clients find that if the mobile phone shopping is limited, the scope of consumer price will be affected by the speed and traffic factors.

To make matters worse, most clients, including excellence and Jingdong, do not actually support payment, that is to say, they can only buy when they can not be seen. This is a huge obstacle.

Some netizens collated a list of "easy to use" mobile phones on the Internet, most of which were forked in the last payment session. Only a few clients, such as Taobao, fan, Mei and so on, got a high score recommendation.

In this regard, some business enterprises are also outspoken. They believe that mobile phone shopping is not realistic in the short term.

In fact, for the electricity supplier company, the payment on mobile phones is not optimistic. "Only Alipay has really invested in it, launched the client and security payment, and can do the software embedded payment.

But most of the payment companies are still waiting.

Some people in the industry said that the volume of customers who did not access Alipay would be greatly affected, and it would also weaken the confidence of continuing investment.

However, for larger enterprises, they are inclined to cultivate new generation users.

Qiu Changheng, vice president of Taobao, said that Taobao mobile e-commerce revenue in 2010 was 1 billion 800 million yuan, and it is expected that this year's pactions on mobile phones will far exceed most of the electricity supplier companies.