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Shenzhen'S Retail Market Is Pursuing "High Quality".

2011/8/18 15:53:00 42

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The division and specialization of retail industry in Shenzhen is quite famous among domestic businesses. It is said that the heads of many large businesses in China will come to Shenzhen to visit and learn from each other every six months.

However, the recent large commercial establishments in Shenzhen have begun to secretly expand their "sphere of influence" and March to areas they do not know very well, so as to find new excitement for business growth.

However, some industry experts admit that although such a starting point is worth praiseworthy, in the actual operation may encounter business barriers and other problems, and commercial fragmentation has become a major trend, but now businessmen want to develop in the direction of commercial "high volume", which is likely to aggravate the phenomenon of homogenization of business models.

He also reminds us that although there is a commercial blue ocean in the new business area, at the same time, huge risks are also taking shape. Businessmen must make adequate research before expanding and exploring. A slight difference will become a drag and slow down the overall pace of development of commercial organizations.

Large business organizations expand new business areas

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business organization

The ambition to expand the blue ocean actually emerged from the beginning of this year.

Suning Appliance, which is famous for selling seller's electricity, has made a great adjustment to its shopping website "suning.com" in China. From the sale of traditional household appliances and 3C products to the products of department stores, daily chemicals, books and so on, the heart of expanding the retail industry is beginning to see.

Carrefour is in the Shenzhen store recently.

Clothing area

A series of big change measures in the field are also worth the industry's attention.

There is a careful consumer response, the recent visit to Carrefour will be attracted by the clothing area in the store.

Unlike the big selling and selling routes in the past, the present clothing area looks more like the boutique of department stores: clothing brands and styles are diverse, and display is dynamic and fashionable. Besides clothing, there are also underwear, socks, slippers and other extended products for customers to choose from.

Qiu Jiaping, the manager of Carrefour media management, said that recently, businesses do play a bigger role in clothing. For example, there are many adjustments in the choice of clothing brands, display, shelves and lighting, and buying atmosphere.

Not only can it attract the general public to buy and buy, but the newly developed business clothing area has also formed a certain radiation force for the white-collar people. With the moderate price, many families will come to see what clothes can take home when they come to the shopping mall to buy the goods. And the overall sales of the clothing after the adjustment is up immediately.

Coincidentally, the Yitian holiday at the end of last month.

square

In Nandu, the reporter has learned that this row of shops includes many light food shops, youthful friends like yogurt shops, sushi restaurants, milk tea shops, herbal tea shops, donut shops, Hamburg stores can be found here.

According to industry analysis, Yitian Holiday Plaza taking the high-end fashion route is also adjusting its pace of expansion.

The original international clothing brand with famous large catering enterprises can complement each other.

However, with the changes in the composition of the consumer groups, some of the new urban buyers who are purchasing power are more interested in light food stores. In order to attract new young consumers, expanding the new business has become an inevitable choice for businesses.