Exhibitors Must Also Practise Hard Work.

The design of the exhibition booth, the presentation of the products, the display and lighting of the adjacent stands, the price of the competitors, the appropriate promotion methods, the communication with customers and the dynamic display of the products will directly affect the effect of the exhibition site.

Therefore, China's enterprises participating in exhibitions abroad should focus on the following aspects:

First, the overall display design and booth image should be able to catch the visitors' attention from a long distance and arouse their interest.

The booth arrangement of American enterprises to participate in the exhibition is often decided by the strength of the company and the influence it wants to achieve. Some enterprises are arranged in the US style, and some enterprises are arranged in a basic form.

The basic form is a common rectangular semi open exhibition venue. The layout of this site can be arranged on a cabinet table. The audience can move from one direction to another in the same way as parade. This booth is more suitable for a wide range of exhibitors. It needs to order at least two or more adjacent locations for overall image design.

The basic venue can also rely on the most basic booth layout, arranged in a U shape semi open display, that is, placing products in the booth inside the back and sides, propaganda materials placed in the center or slightly inside, in order to attract visitors to the booth.

The drawback of this arrangement is that the visitors may be lost.

The art exhibition venue is usually three open peninsula. Visitors can approach exhibits, posters, screens and other facilities from all angles.

The layout cost of the art shop is high, but the effect is better.

There is no sense of distance from visitors. Sales promoters stand at different outlets or paths to introduce products to visitors from different directions, and arrange immediate promotion and product introduction activities.

The two is organizing on-site activities. Holding exhibitions in the United States is the best time to promote products and set up corporate image.

In order to maximize the use of exhibition time for two or three days, site management and activity planning are very important.

Past experience shows that some exhibitors in China are slightly tired because of the preparatory work for the exhibition. Once the opening of the exhibition starts, they think that "nothing is wrong" and "let the audience themselves look good."

The idea of some Chinese exhibitors is just a misunderstanding.

Site activities are the best time to promote products and set up corporate image.

How to attract guests to stop, how best to distribute small gifts, how to identify potential customers, how to arrange the time of product introduction, etc., are all issues that Chinese exhibitors need to carefully study and design.

In some large-scale exhibitions, some of the powerful manufacturers in the United States will hold on-site activities, and some even arrange new product introductions and raffle activities to compete with the competitors in the same field.

The ability of a moderator to control audience's emotions is also important.

If only a skilled technician makes a product description, I'm afraid the audience will run away.

Other site layout details such as lighting selection also play a finishing role.

In addition, some American companies will display candy on their own stand, so that they can enjoy themselves and their intimacy and ease of fatigue will naturally appear.

If Chinese exhibitors go all the way to bring Chinese candy and candy utensils for visitors free of charge, the effect of EQ is much better than that of IQ.