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Spanish Clothing Pushes "Two-Dimensional Code"

2011/8/24 9:10:00 62

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Spanish Clothing "Two-Dimensional Code"

If you are passing a

Device terminal

Read an article and see pictures or videos of workers who make the device, and can understand their lives. Why not?

This seemingly impossible thing is happening now.

One from Madrid.

enterprise

A fashion brand has been launched, which can be linked to buyers by Facebook, QR codes (2D code), terminal equipment, and some hi-tech technologies.

The name is

IOU Project

The project has been launched, providing scarves, shirts and dresses, each of which has a unique recognizable two-dimensional code.

This series of clothes can be regarded as "a journey", which provides pictures and personal information of fabric weaves, artists responsible for designing and cutting.

People can visit IOU Project on iPhone and get the information by shooting two-dimensional code.

At the same time, you can also take pictures of clothes anywhere in the world and upload them to the weavers and artists to help improve the story.

These clothes were originally made entirely by hand weaving.

Madras Check

Cotton cloth.

This 8 * 6.25 (m) size fabric comes from Tamil Nadu state in southern India. The handicraft industry has been in the history for centuries. It takes four to five days for a worker to weave a piece of cloth.

After weaving, these fabrics were shipped to factories in Italy or Romania.

Then these fabrics are divided into one piece, and each piece is guaranteed to be different.

Now the garments made of these fabrics are sold only through IOU Project shop.

There is no physical shop Commission, fabric weaving workers and designers will get more returns.

For consumers, it will also be an interesting attempt.

In IOU Project, you can also be a distributor of any commodity. When you apply for the Tunk Show Host function and use real information to register, the registration information will automatically link to your Facebook, Twitter and LinkedIn.

If you have enough links on these social networking sites, such as having popular blogs, they will help your application.

Once you become Host, you see a possible purchase.

shirt

It can be loaded into Trunk and can be retained for 21 days.

If the shirt is sold during this period, you will get a commission.

This is particularly close to Facebook, and if you are Host, the goods in your Trunk will be displayed on the Face book.

In this way, users of social networking sites can be promoted to upgrade the Trunk Show level, and you can also promote this project.

The company wants bloggers to work together with other social networking users to promote the brand - not just a single word.

IOU Project's commodity department and chief technology officer, Enrique Posner, said: "this project will enable everyone to make joint profits."

The project sponsors firmly believe that they can create new business models. They believe that the new business model must be linked to the power of "society" today.