Urgent Need For China's Shoe Industry To Transform Magnificently In The Era Of Financial Crisis

According to expert investigation data, recently, Chinese shoe enterprises are facing great challenges in the foreign trade market, and shoes orders are all down 20%. At the same time, the turbulence of the international economic situation has again pushed the small and medium-sized shoe enterprises to survive.

As we all know, the international stock market, commodity market In the European debt crisis haze divergence, the US economic data deviation affect public confidence. With the rise in domestic prices, higher human costs, the stronger RMB exchange rate, the tightening of the government's monetary policy and the rising interest rate of private capital. How small and medium-sized shoe companies struggle to survive in the post financial crisis era has undoubtedly become a topic of urgent exploration.

Footwear in China in the first half of 2011 Exit 19 billion 10 million US dollars, an increase of 21.7%. The main export markets include the United States, the European Union, Australia and other countries and regions. However, due to the rising price of international raw materials, the appreciation of the renminbi, coupled with the rising labor costs, there are still orders for shoe enterprises, but they dare not take orders. This is a common phenomenon. In this regard, Mr. Ding, the owner of a shoe business in Guangdong, also expressed reluctantly to the author, "there is a single dare not pick up, and no workers can be found." Now the post-80s and post-90s are demanding. It's very difficult for us to manage. To be honest, it's really a bit disheartened to be a shoe maker.

Admittedly, the Chinese system. footwear industry Faced with the "three low problem", namely, low quality, low quality and low price. To change this situation and open up the domestic market, shoe enterprises must turn from quantity type to quality benefit type, and make profits with brand quality. However, it is not easy to develop the domestic market. First of all, the domestic orders are not very well planned. They are particularly prosperous before the holidays. They are usually relatively light. Now the recruitment is so difficult that irregular orders can not support a factory. Moreover, there are problems of inventory digestion and arrears of payment in domestic marketing channels. More clearly, the decline in orders is only a reflection of the plight of small and medium-sized shoe companies. The underlying causes are the economic recession in Europe and America, high domestic inflation pressure, tight money, rising labor costs and appreciation of the renminbi. If these problems can not be alleviated, the business in the second half of this year will further deteriorate.

"Poverty changes." At the same time, we are also in urgent need of the post financial crisis era, Chinese shoe enterprises will usher in a new round of gorgeous transformation, is strongly urged to become the capital of the future brand of international footwear industry.