Embroidered In The Dust: High Price Hand Embroidery Can Only Recall

　　 Machine embroidery: good quality and low price win mass consumers

When Wei went to buy clothes in the past few days, she found that many Chinese clothes are now machine embroidered, but the price tag was 2800 yuan high, which surprised her. puzzled Endless. In her impressions, machine embroidery should be cheap enough to touch the hearts of consumers.

Shirley has bought machine embroidered home accessories: a machine embroidered butterfly pattern curtains. "In my view of non professionals, this machine embroidered butterfly curtain is the most delicate fabric that I have ever found, but compared with the cushion of hand embroidery, it has lost a bit from the sense of luster of embroidery thread." However, Shirley said that for those home textiles that would not be directly in contact with the body, she would choose machine embroidery, not only cheap but also good. Machine embroidery is now used in embroidered handicrafts as a hobby. Embroidery But consumers who do not want to spend high price on hand embroidery are choosing. The most common works in the market are Chinese traditional paintings, such as Chinese characters, landscapes, and so on. The materials used are not silk. These embroidered handicrafts have found business opportunities in some tourist attractions. A peony flower embroidery with a length of over 30 centimeters is only 30 yuan, and the embroidered embroidery with soft mounting can be purchased for one hundred yuan. Easy to carry and inexpensive embroidery machines just satisfy the needs of ordinary tourists.

"Machine embroidery has a hard handle and rough lines, and the color is not bright, dark, real, and gradual. Because they are mass production, computer operation, a factory can produce hundreds of works a day, so even crafts can not be counted, it can only be called industrial products. If you have a collection of machine embroidery and a hand-made product, you can see the difference between them immediately. Similarly, the size of the machine is one or two times heavier than that of the manual, and if the machine embroidery costs 100 yuan, then the advanced hand embroidery works will cost tens of thousands of yuan. Wei said. Nevertheless, embroidery is still popular with consumers because of its high quality and low price.

　　 Hand embroidery: collectors and Chinese fans are very good at heart.

Compared with modern machine embroidery, traditional hand embroidery now seems to attract more attention from collectors, with artistic collections and fashion. Luxury goods The double identity embroidery collection has won good results in various auctions, and the transaction price is over million yuan. These exquisite embroidery can no longer enter the family of ordinary people. Relatively speaking, ornamental products have more appreciation potential than practical products.

In addition to the popularity of the collection, embroidery is also popular with fashionable Chinese people who are fond of Chinese style. Shirley is a fashionable housewife who likes Chinese style. She was born in 1980. She likes home decorations, cooking and fashion. Last year, when she changed her home's soft decoration in autumn and winter, she thought about adding more Chinese elements. However, the style of furniture at home is biased towards simple American idyllic gardens, so Chinese style can not be too rigid. Therefore, her tentative plan is that the style of flower painting is Oriental, and the color should be coordinated with the existing ornaments in the family, while the theme should have winter contents, and the four items are sofa cushions. Together with these requirements, the final plan is gold, green, silk and plum blossom.

Shirley found many silk embroidery fabrics in some household goods stores, which cost 700 yuan per meter or more. But because it is machine embroidered fabric, the design is relatively large, Shirley think, such a pattern is placed on the curtain, can be placed on the cushion cover can not see the whole picture.

After seeing a lot of fabrics in the physical store, Shirley put more hope on Taobao. "Unfortunately, Taobao itself is still a more competitive sales platform with low price, and there are not many sellers who really make boutique."

Shirley recalls that when she wanted to find silk silk embroidered with her hand, she looked for Taobao, and did not see the vulgarity design that she liked. It was either a pure auspicious pattern, such as hundreds, bats, dragons and Phoenix, mandarin ducks, bright coloured carps, and peonies. "I admit that this is a beautiful traditional culture, but how much of this decoration is practical? To what extent can they be integrated into modern homes?

Helpless, Shirley decided to look for patterns and make the seller customize. She did not directly choose those who represent Jiangnan's embroidery shop. After looking at all the shops that can provide silk embroidery with Taobao, Shirley contacted a seller who made silk hand painted wall cloth.

From the discussion of fabric, pattern, color matching, quotation and production, Shirley finally received the finished product before the Spring Festival of new year's day in 2011. She said it was the most complicated order she had ever tried. The Shirley custom made hand embroidered cushions cost about 400 yuan each.

Due to the constraints of economic conditions, Shirley admitted that he could not ignore his price by appreciating a hand embroidered work. "For example," Huang Jin ", I fully respect the artistic level of this brand, and its extremely delicate embroidery. But likes to like, often tens of thousands of yuan or tens of thousands of yuan price, let Shirley can only put this kind of like in the memory.