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Culture As Media &Nbsp; Pushing Swimsuit Industry Interaction

2011/8/26 14:43:00 52

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In August 16th, the opening ceremony of the first international swimming wear model competition in Huludao and the opening ceremony of the first China (Huludao Xingcheng) International swimsuit Culture Festival opened the curtain on the cheers of the audience in August 16th.

The 2 day swimsuit Culture Festival, with its theme of "beautiful fashion and dream of lighting up life", shows the "elegant, open, romantic and fashionable" style of the city. It aims at disseminating swimsuit culture, displaying swimsuit style, introducing swimsuit brand, promoting swimsuit fashion and thriving swimsuit industry, lighting up the name of "China swimsuit city" and making Huludao a "international swimsuit capital".

Government set up enterprises to sing opera

There are mainly 6 events in this swimming wear Festival, including 3 professional events, including the international swimsuit model competition, the international swimsuit design competition, the swimwear and related industries investment and trade fair, and 3 mass activities, including "I love Huludao, ten thousand bikini" world record application, "the sounds of heaven, the dance of bliss" artistic performances and beach volleyball matches.

This activity adopts the market-oriented operation mode of government set up, culture as media, and enterprise singing opera. Through the swimsuit model competition, the design creativity contest, the bikini declaration of the Guinness world record and other activities, the carrier embodies more.

Fashion elements

And stronger cultural tension to seize the fashionable height of swimsuit at home and abroad.

Huludao is located in the central part of the Bohai rim and Liaoning coastal economic belt.

Western starting point

It is the node city of the two largest economic zones in North China and Northeast China.

Beginning in the 80s of last century, a small workshop swimming suit factory began to emerge in Huludao. After more than 20 years of unremitting efforts and brave exploration by two generation swimsuits, it has grown from scratch, from small to large, from weak to strong.

At present, 70% of the swimwear in the world is made in China, 38.7% of which are contributed by Xingcheng, Huludao.

Up to now, there are more than 350 swimsuit production enterprises in Huludao, employing more than 5 people, with an annual output value of about 5000000000 yuan, an annual output of 150 million sets, accounting for 38.7% of the total production of the country, and more than 100 million dollars of foreign exchange earnings from swimsuit production. Besides products sold in domestic markets, the products are exported to more than 20 countries and regions such as Europe, America, Russia, Africa and Southeast Asia. Their own brands reach 71, and the products of "Katie dragon", "butterfly posture" and "Bo NI SHI" are registered in Italy, France, Korea and Russia.

At the same time, more and more upstream and downstream enterprises have signed contracts to enter.

The swimsuit industry in Huludao is already initially equipped with the industry economic model. It is at the leading level in terms of production scale, technology level, product quality and export earning, and its international influence can be seen.

With the upgrading of Liaoning coastal economic belt as a historical stage of the national strategy, the swimwear industry of Huludao Xingcheng has an important opportunity to pform from comparative advantage to competitive advantage. In recent years, with the implementation of the strategy of "integrating high-quality resources and innovative development mode" under the guidance of the government, a strong competitive industrial cluster representing the development trend and trend of Chinese swimsuit has been formed. On September 2010 5, Xing City was awarded the title of "China swimsuit city" by the China Textile Industry Association and the China clothing association.

Sun Zhaolin, Secretary of the Huludao municipal Party committee, said at the opening ceremony that Huludao is "the first city outside the border area" and the western end of the Liaoning coastal economic belt. It is grabbing the double opportunities of "revitalizing the northeast and opening the coast", accelerating the construction of the "ecological livable City" and the strong coastal economy.

The swimwear industry, which is rooted in the fertile soil of Huludao, is unique in Huludao's ten industrial clusters, with an annual output of 150 million pieces (sets), occupying the market of domestic 1/3 and world 1/5.

Hosting the high scale international swimsuit culture festival aims at disseminating swimsuit culture, displaying swimsuit style, introducing swimsuit brand and promoting swimsuit fashion, bringing together all kinds of wisdom, leading the fashion trend, expanding the new industrial cluster with R & D design, brand creativity, technology and production and marketing. Through this platform, designers from all over the world gather together to achieve better docking between enterprises and designers, and also achieve seamless alignment between enterprises, markets and designers.

This swimwear Culture Festival is distinctive and brilliant.

The beach volleyball competition is full of fun. The hundred people's zither ensemble is thrilling, and thousands of people perform the great fun of Taiji. "The sounds of heaven and the music of the bliss" match perfectly with the classical and modern integration. It shows the charm of the quintessence of the Chinese nation and demonstrates the unique charm of Huludao's "Zheng Zheng island" and "China's Taiji island". "I love bikini, challenge Guinness", and create a new Guinness world record. "The world's most" is once again branded on Huludao's distinctive mark.

The first "burns"

Xingcheng, Huludao

"Cup International swimsuit model competition" attracted 40 Chinese and foreign models from 23 countries and regions to compete in the city. After fierce competition, 18 beauties stood out, 1 of them were selected, the most dynamic, the best, the best, the best, the best, the 1 individual awards and 10 top ten Awards.

More than 400 works from 20 provinces, municipalities and 52 institutions of higher learning and enterprises have participated in the swimsuit design competition and fabric design competition, and 54 masterpieces in the finals have been gathered, bringing together the wisdom of all parties, leading the fashion trend, interpreting the connotation of Huludao's dancing with the world and fashion.

Looking back at the current grand event of the swimwear Culture Festival, Dou Benwei, acting mayor of Huludao Municipal People's government, said that this swimwear Culture Festival is full of beauty and dreams and is widely concerned at home and abroad.

More than 700 distinguished guests and businessmen from 23 countries and regions took part in the event. More than 50 news media concentrated on it. For the first time, the Chinese swimsuit became a fashion element. It realized the leap from production to leading fashion, expanded the popularity of "China swimsuit city" and created a new era for swimsuit industry to go to the world.

The first China (Huludao Xingcheng) International swimsuit Culture Festival, with its cultural platform and economic and trade singing, has set up a comprehensive exchange platform integrating industry, economy, trade, culture and tourism.

Successful swimwear and related industries investment and trade fair, signed 24 purchase and sale trade agreement, the agreement amount of 170 million U. S. dollars, signed 23 investment projects agreement, the investment amount of 20 billion 300 million yuan.

It has realized the effective docking between swimsuit industry and international market, realized the goal of expanding the brand, promoting brand development and promoting development.

At the same time, it also shows the broad bosom of Huludao "Hai Na hundred Sichuan" and "greet the world" with a smile. Huludao will take the swimming suit Culture Festival as a beautiful beginning, constantly agglomerate the wisdom, enrich the connotation, improve the taste, expand the space, let the international swimsuit cultural Festival be better, and actively build "the capital of the international swimsuit".