Chongqing Costumes Should Make "Wedding Clothes" For Themselves.

Chongqing style clothing:

I am very lonely in my hometown.

Because it is located inland. Chongqing style dress It has been difficult to get rid of the embarrassment of "fragrant flowers outside the walls".

In 2010, according to the survey data of the Municipal Commission of letters, there were 40 million pieces of clothing sold in Chongqing, but only 4 million local residents in Chongqing were wearing 1/10. The remaining 90% of Chongqing's clothing is sold to other provinces and municipalities wholesale market.

In the Far East, Pacific and other high-end shopping malls, clothing brands are mostly from Korea, Japan, Italy, and China's Shanghai, Beijing, Shenzhen and other places. Local shopping malls, such as 100% and new century, have little clothing for Chongqing.

"International brands that are truly recognized by the market, and even the domestic market. brand Very few. " Insiders say: speaking of "Chongqing style clothing", people will think of "men of heaven", "tree king", "Duan Ji" as the representative of men's wear, with "fiber", "dream poem" as the representative of women's clothing, with "Yongjia" as the representative of knitted sweater brand.

"But because of their own influence, there are too few influential brands. At present, there are 3820 garment enterprises in Chongqing. Insiders pointed out that in terms of "Duan Ji", the total number of employees is only 600.

However, 20 years in retrogression. Clothing industry It was once one of the landmark light industries in Chongqing, and was also a proud card of Chongqing. From the early 70s of last century to the end of 80s, Chongqing's garment industry mainly depended on exports to win. At that time, a large number of Chongqing costumes such as "phoenix" and "Kowloon" in Chongqing went to the whole country and crossed the national gate, becoming the pride of Chongqing. "Chongqing made" garments were exported to 38 countries and regions all over the world. Profits and taxes and gross output value once occupied fifth seats in China, and became the largest garment production base in Southwest China.

But because of the Chongqing style clothing, the labor force is the biggest advantage, and winning by quantity is the business rule of every big business. So the original local clothing of Chongqing was lack of brand awareness.

"During the glorious period of Chongqing's garment industry, Chongqing enterprises relied mainly on OEM for foreign famous enterprises." Chen Shangfu regretted that in Chongqing, where the labor force was surplus and the production cost was low, some large scale enterprises were making wedding clothes for others. Today, the market share of local clothing in Chongqing has shrunk from 80% to less than 20%. Such a gap makes everyone who cares about Chongqing clothes sigh.

Brand building:

Forming scale and industrial clusters

What Chongqing garment enterprises should do now is to create brand and form scale and industrial cluster. The industry believes that. In the face of a set of "Giorgio Armani" suits that sell over 50 thousand yuan in the mall, the manager of the suit is far from convinced. "In fact, we can make the best suit in the world."

As early as 2008, in order to stand on the same line with the world's top brands in quality, the western style clothes set up a new base in the longevity Yanjia Industrial Park in Chongqing, and introduced the world's most advanced processing equipment from Germany, and made new adjustments and changes in various links such as design, production, talent and marketing strategy.

However, in the concept of "Chongqing style clothing", there are also some divisions: one is the brand of the mall, such as "Yi ti", "dream poem", "Tian Pai" and "tree king", while the other is the wholesale clothing manufacturer from Chaotianmen.

In the Yubei Industrial Park, the enterprises settled generally cover all the first tier enterprises in Chongqing: Tian pie, Shu Wang, etc. their supply channels are also dominated by large department stores and foreign trade products. In the Banan Dragon Industrial Park, the small garment factories scattered in the south shore area and the Chaotianmen area are concentrated together.

Such a clear-cut industrial layout makes it difficult for enterprises in the rising stage. "Yubei Industrial Park, we can not enter; Qi Long Industrial Park, but also can not meet the needs of enterprise development." Wang Yong believes that with the rise of Chongqing style clothing in the past one or two years, a large number of garment processing enterprises that used to drive goods need to enter regular military columns, but it is difficult to find industrial parks suitable for building factories.

"In August last year, the association submitted a proposal of nearly 10000 words to the government." Huang Mingwei told reporters that in view of the current problems in the development of Chongqing clothing, we put forward many suggestions, and mayor Huang Qifan personally gave instructions.

The latest news is that with the attention of the relevant departments, thousands of Chongqing garment enterprises will raise their own funds by 2 billion yuan, and they will settle down in Banan wood Dun Liu Liu economic development zone. By the end of this year, the long-term plan will reach 7 square kilometers, and the wooden hole textile city with traffic advantages along the Yangtze River, airport, railway and waterway will soon start construction. The production, design, research and development of related industrial chains, as well as the diversion of e-commerce and logistics will all be concentrated here.

Wang Yong introduced: with the completion of the "new home" of Chongqing style clothing, all kinds of raw and auxiliary materials production enterprises will also form a scale in the textile city. At that time, the cost of Chongqing clothing will be reduced by about 20%. In addition, vocational training schools, R & D centers, logistics distribution centers, expert teams and so on will also be integrated at the same time.

"In the apparel industry chain, we need to work hard for the collection of market information, design and marketing talents such as styles and fabric changes." City clothing association related personage said, Fujian Shishi, Guangdong Yuexiu, Zhejiang Haining and other large market, can become the Chinese sportswear or leather market distribution center, the reason is the accumulation and improvement of various elements. {page_break}

"Chongqing style clothing enterprises are generally small in weight, so they can not carry more business responsibilities and brand promotion. They need to build collective marketing mode and adapt to their development so as to make the Chongqing garments have a substantial and stable development." Chen Shangfu thinks: thousands of enterprises will develop together and play combined boxing, which will contribute to the brand building of Chongqing clothing.

It is estimated that in the next 2~3 years, the textile city will attract 1000 enterprises to move in and drive 200 thousand people to work. By 2015, the city will become the largest garment industry cluster in the Midwest, and the annual output value will reach ten billion yuan. The future Chongqing style textile and garment city will be a Les Loges Du Park Hotel style large-scale processing, trade and exhibition market, and will also be an international fashion trend.

　 Target locking

Building "Western clothing capital"

Chongqing style textile and garment city is only one of Chongqing's initiatives to create Western clothing capital.

"At present, the" Chongqing style clothing "has created three" the first in the west "in terms of industrial scale, design ability and professional merchants' cohesiveness. Chen Shangfu proposed: the clothing industry of our city has entered a rapid development. Last year, the total production scale of garment enterprises in the city reached 40 billion yuan, and the number of employed people exceeded 500 thousand. It is estimated that the total production volume of clothing industry in Chongqing is expected to reach 50 billion to 80 billion yuan in the period of 12th Five-Year.

In order to better carry out the independent innovation design, our city has set up the first Western garment and clothing research and design base in Yubei. The base covers an area of 68 mu, and carries out various forms of cooperation with the top international fashion design institute to integrate the design resources of several garment enterprises.

In May last year, the Chongqing municipal Party committee and the municipal government made the decision to speed up the construction of Wanzhou into the second largest city in Chongqing, and also put forward: "12th Five-Year".

During the period, the Three Gorges textile industry will improve the downstream industry chain, and strive to build Wanzhou into the largest compact spinning production and R & D base in China and the largest textile and clothing capital in the west through 5 years' efforts.

At the end of last year, the Hechuan light textile industrial park was also officially launched. Chongqing Textile Group, one of the eight state-owned industrial groups, will join the Hechuan government to invest 3 billion yuan to build a textile base integrating textile, printing and dyeing, clothing and other integrated industrial chains, thus ending the history of the lack of printing and dyeing in Chongqing's textile industry.

In July of this year, 20 projects of Fuling long Qiao Industrial Park were concentrated. With the entry of a large number of large projects, Fuling long Qiao Industrial Park will leap into the largest chemical fiber textile base in the Midwest of China.

"Our city is the designated clothing base of the country in the west, and the ultimate goal is to build the Western clothing capital." Jiang Aimin, director of the textile and Light Industry Department of the Municipal Commission of letters and telecommunications, said: "today, this series of measures is pushing this goal to come true.

The relevant personages pointed out that the Chongqing style clothing should be bigger and stronger. Besides investing more in hardware, it should also make more efforts in terms of cultural connotation and artistic style. Chongqing is also concerned about this.

With the development of our inland open highlands and the financial center of the upper reaches of the Yangtze River, Chongqing has become the first choice for many overseas talents, and some designers and clothing owners who have been developing in the field have come back.

"Guangdong style clothing origins early and has influence throughout the country. Apart from the support policy of the local government, it has nothing to do with the coastal environment of reform and opening up." Jiang Aimin thinks.

"Nowadays, there are many supporting enterprises for coastal garments that want to build factories in Chongqing." Cheng Qifei, executive vice president of Chongqing garment and Apparel Association, said recently that many of the owners of clothing and accessories enterprises in Zhejiang have been inspecting Chongqing for nearly 200 million yuan. {page_break}

In September 6th last year, the State Council issued the "guiding opinions on industrial transfer in the central and western regions of the State Council". Chongqing's apparel market demand for fabrics and accessories, coupled with the rising cost of coastal areas, has led coastal owners to invest in Chongqing.

If yu's paresses of the year were compared to those of the green neighbor's younger sister, the younger sister will undoubtedly become a fashionable and avant-garde young girl with the growth of her age.