Luxury Brands Are Turning The Helm For China.

According to the word "world"

Long queue outside LV shop

Not long ago, LV Main Street, Champs Elysees street, Paris.

The discount season just passed, but the LV store on Xiang street, this

This customer is a fat Chinese, who looks less than 30 years old, and has a famous brand and carries "Gucci".

With a little bit of Putonghua, Linda introduced a number of packages at more than ten thousand yuan, most of which are common in the streets.

There was hardly much choice, and the man who had been playing iPhone4 in his hand, or the man who was calling, was randomly assigned two.

The man finally selected 4 bags and a belt.

When he checked out, he took out several passports.

Linda patiently prepared the tax rebate bill for him, wrapped it up, and swept away the little god of wealth.

The whole shopping process was less than 40 minutes. The reporter made a rough count. The value of several bags and belts was nearly RMB 50 thousand yuan.

According to the reporter's observation, people who stroll along Xiang street LV rarely go out empty handed, but most customers only buy one to two products, and the probation and consideration time is relatively long.

For ordinary French, a package of 700 to 800 euros is not a small number.

Accompanying French friend Sabina told reporters that the average monthly income of the French is less than two thousand euros.

"Buying a LV bag is a great reward for yourself. It takes many years," she sighed. "Chinese are too rich!"

This impression is not unique to Sarna.

In recent years, China's rich have repeatedly created the impression of "wasting money" in the world. Foreign media are not uncommon in the reports of Chinese shopping in luxury stores.

Reporters in Paris's famous department store "old Buddha" and Paris spring department store, because of too many consumers, some luxury stores such as "LV", "GUCCI", "Chanel" and so on, had to pull up guardrails at the door, limiting the number of shopping inside.

Long queues outside the door are mostly Chinese faces.

British businessmen look forward to the Beijing pound.

The increasing purchasing power of luxury goods by the rich in China has also been confirmed by more and more data.

A report released by the consultancy McKinsey in March predicted that Chinese consumers' spending on luxury goods will increase by 18% annually, and that will reach about US $27 billion by 2015, when China's market will exceed Japan's number one in the world.

In 2009, the figure was $10 billion.

Last November, data from Bain, a consultancy, showed that in 2009, 56% of Chinese luxury goods were consumed overseas.

British media said that this is because China has imposed high tariffs on luxury goods.

In the United Kingdom, the media call Chinese buyers' money "Beijing pound", which is modeled after the word "pound" to describe the wealth of Chinese people.

"Chinese rich people want to buy London!"

They exclaimed in the article.

The "Beijing pound" industry is not only a luxury consumer brand, but also includes real estate, automobiles, red wine, collectibles and so on.

According to the latest data, mainland Chinese buyers are the most expensive people in the high-end real estate market in central London. By the end of February this year, the average cost of mainland Chinese buyers in high-end real estate reached 6 million 500 thousand pounds, more than Malaysia and Hongkong.

In France, Chinese buyers are also flocking to the red wine industry.

The reporter met several red wine purchasers from China in the hotel where he lived. One of them told reporters that they came to France to visit the Bordeaux red wine Chateau to buy one of them to supply the domestic market, because the red wine they bought back was sold too fast.

"Instead of spending time and energy looking for wineries, choosing wine everywhere is better than simply buying one to manage it. Money is not a problem."

At the end of last year, the Sotheby's auction house in Hongkong auctioned more than 240 bottles of Lafite winery, a four hour auction, and more than 240 bottles of wine sold for a high price of $8 million 400 thousand, more than 3 times the previous estimate.

"Every bottle of Lafite will be sold quickly," the buyer told reporters.

Fastest next year to win the world's first

Overseas consumption is in full swing, and domestic luxury consumption is equally impressive.

A report released shortly before the World Luxury Association showed that in 2010, the total value of luxury goods in China amounted to 10 billion 700 million dollars, accounting for 30% of the global luxury consumption market share.

Miss Lu told sales at a luxury jewelry store that only one of their stores has a turnover of 90 million yuan a year.

The report of the World Luxury Association believes that the time for China to replace Japan as the largest consumer market for luxury goods may be substantially ahead of 2012 due to Japan's earthquake and other factors.

In the face of the attractive Chinese market, more and more luxury brands are specifically targeting Chinese consumers to adjust their market strategies and product habits.

Fashion designer Mark Jakob decided to open two new stores in China in 2012.

BURBERRY plans to expand its branches from 57 to 100 in 5 years.

LV group is also planning to enter more cities in China.

Now, not only can we see high-end brands in Shanghai, Beijing, but also in many provincial capitals, such as Hefei and Shijiazhuang, luxury stores have sprung up.

Hermes is the farthest way to go.

In September last year, the company launched a low price Chinese brand "up and down", integrating local design into furniture, tableware and clothing.

One of the best selling products is a silver bracelet priced at 3000 yuan.

Editor of a fashion magazine in China told British media that she was very upset about the increasing demand for luxury advertising.

Although this is a good thing for business expansion, it makes the readability of magazines worse and worse.

"Perhaps, we will soon use two magazines to achieve this goal."

"At present, less than 2% of China's people buy high-end brands," an industry insider said. "But in the next ten years, it will be the golden age of luxury in China."

British media quoted data that by 2020, Chinese luxury goods will exceed 44% of the world's total sales.