What Are The Good Candidates For Enterprises?
Design talents become the main demand
Enterprises pay more attention to originality and image
Recently, Shen Yongfang, President of Shenzhen garment industry association, said that since design, originality and independent innovation are the driving force of brand and industrial development, more than 5% of garment enterprises in Shenzhen have invested 5% - 15% of sales volume as design, innovation and R & D funds. Therefore, in the first half of this year, the recruitment demand of Shenzhen's only chief designer increased by 105% compared with the same period of last year, with a growth rate of double; the recruitment demand of Shenzhen pattern designer increased by 150% compared with the same period of last year, an increase of 1.5 times; the demand of Shenzhen men's fashion designer was also very strong, with an increase of 144% compared with the same period of last year, closely following the pattern designer's demand Growth rate.
In the joint survey of 308 garment enterprises conducted by our newspaper and fashion talent network, we found that the enterprises in the category of designers are in the category of designers requirement The top four positions were fashion designer, stylist, graphic designer and store designer, accounting for 65.23%, 13.04%, 13.04% and 8.69% respectively. From the advent of the era of electronic graphic designers, it is difficult to see that the demand for graphic designers has not been listed. In recent years, e-commerce constantly impacts the traditional marketing mode of clothing industry. In the competition, clothing enterprises gradually realize the benefits brought by network marketing. Many people in charge of clothing enterprises think that no one knows how big the future space of e-commerce is, but the prospect is certain to be considerable, so the reserve of graphic designers and website designers is essential. However, because the website design and management of clothing enterprises need a higher level of aesthetic and fashion taste than other industries, many clothing enterprises have higher requirements for graphic designers than other industries.
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Clothing quality inspection is valued
Enhance the awareness of enterprise quality management
In addition to the designer category accounting for a large proportion of enterprise recruitment, the demand for production management talents has also increased compared with previous years. According to the survey, the top five positions in this category are: board maker (29.03%), merchandiser (20.97%), sample clothing (19.35%), QC (17.74%) and fabric purchasing (12.91%). The proportion of the five positions is basically the same, and the demand of QC is significantly higher than that in previous years, which shows that the enterprise is paying more attention to the quality inspection of clothing. In recent years, the quality problems caused by unqualified formaldehyde content, pH value, color fastness, odor, decomposable carcinogenic aromatic amine dyes and other aspects frequently appear in the clothing quality inspection in recent years. There are also well-known brands in the clothing brands exposed due to unqualified quality inspection and random inspection every year. The lack of enterprise quality supervision also makes consumers quite worried.
In the recent incident of H & M brand clothing fading, the party concerned also consulted a lawyer on the relevant quality issues. The lawyer's answer is that once the clothing quality problems are identified, consumers can ask the manufacturer to return and replace the goods and claim corresponding losses. In such an event, the economic loss is not a major event for the enterprise, while the damage to the brand image will destroy the good reputation of the enterprise for many years. Therefore, many responsible persons of enterprises interviewed said that the recruitment of QC is to avoid the recurrence of quality problems, and it is also a major measure for clothing enterprises to maintain brand image. {page_ break}?
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Demand for sales managers in second and third tier cities is fierce
Enterprise channel sinking into a foregone conclusion
In addition, the survey also shows that many clothing enterprises are in urgent need of clothing sales and trade talents, and the top five positions in demand are sales, shop assistant shopping guide, supervision, customer service personnel and market development. According to the latest statistics of fashion talent.com, the recruitment demand of clothing sales manager in Hangzhou increased by 15.8% in the first half of the year compared with the same period last year, while in Nanjing, the demand for this position in the first half of the year increased by 75% compared with the same period last year. The demand for the same position in Tianjin has increased more rapidly, reaching 200%, with an amazing growth rate.
According to the employment guidance expert of the talent network, the development of the clothing industry in the second and third tier cities is more inclined to the industrial mode of taking sales as the main line of competition compared with the first tier cities. For the developing Chinese clothing industry, the second and third tier cities naturally take sales talents as the mainstream of talent demand. In the next few years, the clothing industry of the second and third tier cities will follow the pace of the first tier cities, make full use of China's huge market resources, and gradually optimize and upgrade the industrial structure, so as to give full play to the human resources of the clothing industry, and let the industry talents provide an irreplaceable driving force for the development of the clothing industry.
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