The Survival And Development Of Ningbo Textile Enterprises

In recent years, domestic textile and garment enterprises are generally faced with various rising costs and other issues, resulting in further squeezing the profit margins of enterprises.

However, under such a severe environment, the San Luo Textile Group has further expanded its investment, intensified its development in the knitting industry, and invested huge sums of money to build a large industrial industrial park in Wuhu, Anhui.

So, what kind of enterprise is the San Luo textile group? What is its core competitiveness? What is the future development plan? Under the reporter's visit, the San Luo Textile Group has gradually unveiled its mysterious veil.

Back in the mid 80s of last century,

With the development of many years, the San Luo Textile Group is now one of the largest suppliers of all cotton mercerized yarn and one of the top knitted fabrics in China. At the same time, it is also a self-produced high-grade mercerized yarn producing knitted apparel companies of all kinds of medium and high grade knitted underwear, socks and T-shirts.

And the excellent mercerized yarn production process and the mercerized cotton full range products are the core competitive advantages of the San Luo textile group.

At present, the group has more than 20 mercerizing lines, 60 tons of mercerized yarn and 300 tons of cheese dyeing.

In addition, the daily output of all kinds of knitted fabrics can reach 100 tons.

From the process of making mercerized cotton fabric,

Today, the products of Santa Lo group mainly consist of high-grade mercerized yarn, including dyeing, mercerizing, singeing and so on. The high quality mercerized fabric produced by the company has won the endorsement of the industry.

Although mercerized cotton yarn and fabric processing technology is complex, but the San Luo Textile Group has its own advantages to ensure that its products have excellent quality and good taste.

First of all, from the overall development guidelines, the San Luo Textile Group has been implementing the "new, high and fast" development policy.

Specifically, "new" is new raw material, new technology, new market; "high" is high technology content, high cost performance, high environmental protection; "fast", that is, fast application, fast variety variety and fast market adaptation.

Secondly, the company has introduced a large number of high-end machinery from Italy, Germany and Japan to ensure the quality of its products and the stability of the delivery period.

Thirdly, the San Luo Textile Group is good at collecting the latest fashion trend and developing yarn and fabric products to meet the market demand.

For example, in recent years, the San Luo Textile Group has introduced the new Huang brand singeing mercerizing cross stitch product.

Play the card of "energy saving and environmental protection".

The links of textile and garment production have certain pollution, and the dependence on natural resources of textile and garment industry is also large.

For the San Luo Textile Group, its energy conservation and environmental protection practices are commendable, it can be described as a good brand of energy saving and environmental protection.

Shi Peiguo, chairman of St. Luo Textile Group, said that in accordance with the principle of circular economy reduction, Saint Lo began to systematically reduce resources consumption, reduce waste generation and realize the comprehensive utilization of various resources in the textile production process.

First, the San Luo Textile Group actively practices environmental monitoring measures.

The group put forward the policy of cleaner production, and implemented strict production control in the production process, requiring all textile dyeing and finishing factories to work according to the relevant national standards. The raw materials are environmentally friendly, and the production process adopts high and new technologies, such as digital jet printing and less water quantity green environmental protection technology, which reduces total emissions from the source.

Secondly, the San Luo Textile Group has achieved the promise of energy conservation and environmental protection by means of high-tech machinery and equipment.

Due to the integration of textile, printing and dyeing and garment processing, the St. Luo Textile Group has a large consumption of water.

Therefore, the Group invested heavily in importing relevant machinery and equipment, and improved the most water consuming dyeing and finishing workshop.

Thirdly, the San Luo Textile Group has introduced the concept of energy conservation in the construction of the plant.

Adhere to the road of brand in the future

Shi Peiguo said that since he began to set foot in the textile and garment industry, he has been doing foreign trade and has many advantages in foreign trade.

Today, San Lo also starts to make his own brand.

"For domestic textile and garment enterprises, if we want to survive in the market, we must take the road of brand.

The future plan of San Luo Textile Group is to develop the focus from simple expansion of production scale to brand strategy and create value with brand.

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He said that many years ago, Santa Lo sold a T-shirt for a British company at a price of 270 yuan, but the British could sell 1000 euros on their labels.

"I was so stimulated that I felt bad about" dressing for others ".

"Shi Pu Guo said," at present, the domestic textile and garment industry is undergoing pformation and upgrading, so the St. Luo textile group must also adapt to the development trend of this industry.

The space for the development of OEM will be narrower and narrower.

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As for the mercerized cotton T-shirt, the San Luo Textile Group has successfully registered the brand of senlon in France. It is located in medium and high grade and is accepted by domestic consumers. Its mercerized towels, bathrobes, T-shirts and printed shirts have been produced in a large scale and have become the preferred products for the government, enterprises, institutions and individual groups.

In addition, the San Luo Textile Group also registered a domestic brand Schneider, taking the wholesale route, positioning is the middle and low grade.

San Lo Textile Group has successfully developed a knitted mercerized bed product.

It is understood that there is no series of high-grade mercerized bedding products in the domestic market, and such products have been occupied by France and Italy in Europe.

In order to break the monopoly of European countries, in early 2011, San Luo group and Shanghai Luo Lai home textiles and Ningbo Bo Yang Group jointly developed and worked together to create mercerized series bedding. Now, we have made breakthrough progress, and all data indicators have reached or surpassed European competitors.

Shi Peiguo said frankly, it is not an easy task to take the road of brand, not only requires a lot of investment and long-term cultivation, but also needs the support of strength.

However, the export processing advantages of the San Lo Textile Group for many years have laid a good foundation for quality.

In the next step of brand development, the San Luo group will further make the product more sophisticated while cultivating brand culture.