The Power Behind The Industrial Chain

On August 20th ~21, the largest textile market in Asia, China Light Textile City ushered in more than 30 shortlisted contestants of the 2011 China professional fashion designer's creative design competition, and some of the heads of garment enterprises and design directors visited the group.

During the two day event, costumes

The rise of the younger generation

In recent years, the trend of international top fashion trends is becoming more and more obvious, and a number of new design forces have emerged.

They are young, creative, and understand how to seize market opportunities. They speed up in the fashion world much faster than their predecessors.

"Last year, some players were slightly younger in their fabric control. This finalists are more mature for fabric selection, performance understanding and tailoring control.

At the same time, more and more cutting-edge designers are more proficient in market brand manipulation and merchandising layout. This is not only reflected in the production of handbooks, but also in the control of their fabric selection process.

After two days of accompanying visits, the staff of the organizing committee spoke heartily.

With the holding of the creative design competition of 2009 Chinese professional fashion designers, the group of professional designers after 70 and 80 has received more and more attention.

Through the promotion of this competition platform and the follow-up and promotion of the organizers, the award-winning designers of the last 2011 awarding designers of Chinese professional fashion designers are getting closer and closer to their career dreams.

With the continuous extension of the internationalized and networked platform, the competition has become the dream factory of the cutting-edge fashion designers.

Li Xiaofang, a designer from the cashmere sweater market of Pu Yuan, once served as designer and design director in many cashmere brands in China, just saw the huge energy of the cluster market.

Creative pformation of textile County

2011 is the opening year of "12th Five-Year". During this period, the textile industry must adhere to the new industrialization road with Chinese characteristics and develop a modern industrial system with structural optimization, advanced technology, cleanliness and safety, high added value and strong employability. We should vigorously promote the strategy of building a strong country in textile technology, the strategy of strengthening the textile brand, the strategy of sustainable development of textile and the strategy of strengthening the textile talents.

The core of the textile and garment industry has changed from strong to strong. It lies in the improvement of the creativity of the whole industry and the establishment of the industry innovation system. Therefore, the vigorous development of the fashion industry plays a decisive role in the pformation and upgrading of the whole industry.

In order to reflect the characteristics of the times, the theme of this competition is "upgrading the situation", aiming at exploring the creative design talents behind the brand, promoting the creative design strength and leading the creative life trend. With the industry's strength, the most creative brands, free designers and famous textile universities at home and abroad are standing at the high-level clothing design competitions held by the whole industry.

At the same time, through the continuous maturation and development of events, we will promote the hatching of Keqiao textile and garment creative industry base in Shaoxing County, and let fashion and creativity enhance China's textile city's right to speak on the international industrial chain.

In recent years, according to the goal of building an international textile creative center, Shaoxing county has set up a leading group, set up special funds to speed up the construction of the base, has introduced dozens of creative enterprises and hundreds of professionals, organized various professional events, carried out project docking, design training and other activities, effectively promoted the brand of the creative base, and achieved remarkable results.

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Cloth is good, only to make clothes.

For most of the operators in China's Textile City market, it is often done in the street sewing shop to make several sample clothes and hang them in the window so that the process of garment conversion can be completed.

In fact, the speed of making clothes by street sewing shops can not keep up with the speed of fabric innovation. It is even more unrealistic to make every season and series of fabrics converted into clothing.

Entering the exhibition hall of Shaoxing weteng Textile Co., Ltd., a large number of models show and many handmade product manuals, it is easy to think that this is a clothing company.

However, it is precisely because of the emphasis on product pformation, fashion trend analysis and other links in R & D investment, so that this fabric design company known for flower design in recent years has been favored by many well-known domestic clothing brand enterprises.

"Although the company already has a flower design team, the boss's desire for creative talents is endless, and there are various modes of cooperation to enable the R & D team to synchronize with the international community.

Therefore, enterprises are very welcome for this kind of upstream and downstream docking mode.

Xu Yan, the sales manager of the company, talked to reporters.